Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should there be a canonical tag on my 404 error page?
-
In my crawl diagnostics, I notice some 4xx client errors. They are appearing for pages that no longer exist, so I'm not sure what the problem is. Shouldn't they just be dealt as 404's?
Anyway, on closer inspection I noticed that my 404 error page contains a canonical tag which points to the missing page. Could this be the issue? Is it a good idea to remove the canonical tag from this error page?
Thanks.
-
I repeated this elsewhere, but I think canonical on 404 page does make sense, especially if you consider the following two statements true:
- There is a reason for 404s, don't 301 everything
- There is no reason to lose the value of someone linking to your page.
If those 2 statements are true then you should create an individual error page, and then everytime you serve a 404 you should include canonical to that error page. That page should have useful content (explanation of page missing and where you could go), probably a search box, and links to the most valuable content on your site. This satisfies both points.
-
1 there is no point having canonical on a 404 page. I would say its a very confusing signal to bots
2 don't always 301. 404 exists for a reason. In most cases I will 301 old pages but there are cases where letting pages 404 is the correct way forward
-
If the old pages are NOINDEX, are the old inbound links still passed on to the new page via the 301's. and is the google juice passed? I've wanted to do exactly what you suggest, but was afraid of severing the Linking credit from those old inbounds.
-
The canonical tag on errorpages make no sense! For gone webpages just setup a 301 redirect in the .htaccess. And make use of the Google webmaster tools to identify waht Google sees.
-
Discovering 404s can be useful.
Is the old page deleted? Why not 301 redirect the URL to an appropriate page elsewhere on your site? Tools such as Screaming Frog's SEO Spider can crawl your website and help you discover 404s. By redirecting the page with a permanent redirect search engines will to pass any link juice the previous page had to the new page. Redirecting will also cleanup your pages in the SERPs and help with any broken internal links on your site (though it'd be better to fix those).
There's no need to having a rel=canonical tag on a 404 page (but if you do, ensure the tag is for the page itself and not actual content on your site).
There's also no need for search engines to index your 404 page, so I suggest adding the meta NOINDEX tag to the page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rel=Canonical For Landing Pages
We have PPC landing pages that are also ranking in organic search. We've decided to create new landing pages that have been improved to rank better in natural search. The PPC team however wants to use their original landing pages so we are unable to 301 these pages to the new pages being created. We need to block the old PPC pages from search. Any idea if we can use rel=canonical? The difference between old PPC page and new landing page is much more content to support keyword targeting and provide value to users. Google says it's OK to use rel=canonical if pages are similar but not sure if this applies to us. The old PPC pages have 1 paragraph of content followed by featured products for sale. The new pages have 4-5 paragraphs of content and many more products for sale. The other option would be to add meta noindex to the old PPC landing pages. Curious as to what you guys think. Thanks.
Technical SEO | | SoulSurfer80 -
Do you need a canonical tag for search and filter pages?
Hi Moz Community, We've been implementing new canonical tags for our category pages but I have a question about pages that are found via search and our filtering options. Would we still need a canonical tag for pages that show up in search + a filter option if it only lists one page of items? Example below. www.uncommongoods.com/search.html/find/?q=dog&exclusive=1 Thanks!
Technical SEO | | znotes0 -
Hundreds of 404 errors are showing up for pages that never existed
For our site, Google is suddenly reporting hundreds of 404 errors, but the pages they are reporting never existed. The links Google shows are clearly spam style, but the website hasn't been hacked. This happened a few weeks ago, and after a couple days they disappeared from WMT. What's the deal? Screen-Shot-2016-02-29-at-9.35.18-AM.png
Technical SEO | | MichaelGregory0 -
Yoast SEO. After set up 404 error pages
Hello all, Something strange happened with my blog site. I recently signed to MOZ tools. Initially everything was fine, but during my last crawl I got loads of 404
Technical SEO | | A_Fotografy
pages. Few days ago I was tweaking some settings in SEO plugin according to this post https://moz.rainyclouds.online/blog/setup-wordpress-for-seo-success What I noticed was that 404 pages were coming from my blog posts, but for
some reason category was missing in those posts. For example this link is 404
https://a-fotografy.co.uk/inchcolm-island-wedding-photography-bailie The one with category is https://a-fotografy.co.uk/wedding-pictures/inchcolm-island-wedding-photography-bailie/ So basically for some reason category was missing. Please let me know how can I fix this instead of doing hundreds of
redirects now. Thank you,
Regards,
Armands0 -
Splitting Page Authority with two URLs for the same page.
Hello guys, My website is currently holding two different URLs for the same page and I am under the impression such set up is dividing my Page Authority and Link Juice. We currently have the following page with both URLs below: www.wbresearch.com/soldiertechnologyusa/home.aspx
Technical SEO | | JoaoPdaCosta-WBR
www.wbresearch.com/soldiertechnologyusa/ Analysing the page authority and backlinks I identified that we are splitting the amount of backlinks (links from sites, social media and therefore authority). "/home.aspx"
PA: 67
Linking Root Domains: 52
Total Links: 272 "/"
PA: 64
Linking Root Domains: 29
Total Links: 128 I am under the impression that if the URLs were the same we would maximise our backlinks and therefore page authority. My Question: How can I fix this? Should I have a 301 redirect from the page "/" to the "/home.aspx" therefore passing the authority and link juice of “/” directly to “/homes.aspx”? Trying to gather thoughts and ideas on this, suggestions are much appreciated? Thanks!0 -
Adding Rel Canonical to multiple pages
Hi, Our CMS generates a lot of duplicate content, (Different versions of every page for 3 different font sizes). There are many other reasons why we should drop this current CMS and go with something else, and we are in the process of doing that. But for now, does anyone know how would I do the following: I've created a spreadsheet that contains the following: Column 1: rel="canonical" tag for URL Column 2: Duplicate Content URL # 1 Column 3: Duplicate Content URL # 2 Column 4: Duplicate Content URL # 3 I want to add the tag from column 1 into the head of every page from column 2,3, and 4. What would be a fast way to do this considering that I have around 1800 rows. Check the screenshot of the builtwith.com result to see more information about the website if that helps. Farris bxySL
Technical SEO | | jdossetti0 -
What should be use 301 or 302 redirection for 404 pages
Please suggest which redirection we should use for 404 pages- 301 or 302. If you can elaborate it with reason then it will be highly appreciated.
Technical SEO | | koamit0 -
Do I need to add canonical link tags to pages that I promote & track w/ UTM tags?
New to SEOmoz, loving it so far. I promote content on my site a lot and am diligent about using UTM tags to track conversions & attribute data properly. I was reading earlier about the use of link rel=canonical in the case of duplicate page content and can't find a conclusive answer whether or not I need to add the canonical tag to these pages. Do I need the canonical tag in this case? If so, can the canonical tag live in the HEAD section of the original / base page itself as well as any other URLs that call that content (that have UTM tags, etc)? Thank you.
Technical SEO | | askotzko1