Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does embedding Google map help local SEO?
-
Hi I am curious if adding a embedded Google map to a footer helps for Local seo?
Thank you
-
Sorry to double post, but I went and looked and they also have one specifically for local business.
-
I think adding the map by itself couldn't hurt, but I would combine it with schema organization or business markup for the best results. You can specify where your physical location is with either of those two mentioned.
-
Thanks for sharing Matt - we did a similar test and found improved SERP results with a full address/G map on the contact page above the fold.
-
Thank you very much for sharing those results.
-
Awesome information, Matt.
Thank you.
-
We've tested this a few ways.
-
Add map to the footer - seems to help somewhat. Not a big jump but definitely a boost.
-
Add map to the contact page along with the address - this helped the most in our testing.
-
Add map to any other page - no effect in our tests.
We tested 2 controls and 4 sites set each way = 14 total.
Of the 14, the 2 controls and the 2 "any other page" had very little improvement. The 8 on #1 and #2 had definite moves and so it does seem to affect the results. Putting the address on the page, along with an embedded G map was by far the best for us.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is a Google Listing Showing Up in a Different Town Than Its Address?
I have a client who runs a dental office on the outskirts of Racine, WI. His address specifically shows up as being in Racine, however, his GMB profile has always showed with the category of "Dentist in Mount Pleasant, WI" displaying below the photos. (Mount Pleasant is the next town over and his office straddles the line between the two towns in Google's overlay map of the town.) Obviously this is frustrating and I'm concerned that his location is hurting his ability to rank in the larger, more populous town of Racine. Have any other SEOs ever encountered this? And if so, how have you approached the issue? Location pages? Mentions of the location more often on the pages? tsLvH2B
Local Listings | | formandfunctionagency1 -
Google Business Listing with no physical office location
Hey, everyone! As a business owner who works from home and doesn't have a physical office location. Is setting up a Google business listing without location going to hurt my local search ranking? Should I get a virtual office so I have a physical location? Thank you!! 😃
Local Listings | | ichorstudios0 -
Is Local Search Data Included in Google Search Console?
Is local search data Included in Google Search Console? Or is it only in Google My Business? I'm having a hard time distinguishing what exactly is included in Google Search Console's reporting.
Local Listings | | DigitalMarketingSEO1 -
Google Business - Adding location into business name
Hello, I've a client that has many services in different locations and addresses with the same website and phone number. But the thing is they want me to involve location name to business name. Is there a way to add and verify as bulk ?
Local Listings | | omeryamac0 -
Do You Know What's Triggering Your Local Packs?
Hey To All My Local Pals, Here 🙂 Recently, I watched a totally fascinating LocalU video in which Mike Blumenthal introduced a hypothesis that there may be a way to analyze what, specifically, is triggering a specific local pack. Now, Mike is stating that correlation is not causation in explaining this, but basically what he starts talking about at around 4:40 in the video is that what you are seeing rank well in the local packs may be demonstrably caused by what you see ranking organically beneath the pack, or may be caused by totally different signals. Mike says, _"If you're seeing the top 10 results are all IYP industry sites, and there's a pack showing, and the highest local site is 24 or something in organic, it's unlikely that that's what's triggering the pack. And so then you want to look at third-party triggers and see if that's what's actually triggering the pack." _ Obviously, all of us who do Local are familiar with the idea that a tremendous variety of elements contribute to pack rankings, but I am particularly intrigued by the idea of looking at the organic result beneath a pack and determining that there is little or no correlation between them, and this then driving one to look elsewhere for contributing factors. In a recent response to another thread here on Q&A, I discussed some common local pack ranking failure causes when organic rank is high. What I'd love to see is whether, if you look at some of your clients' desired packs, can you tell if organic signals are driving them, or can you see that it's not organic signals driving the pack, as Mike suggests. What, in those cases, does appear to be driving the packs? I'd be so interested in a discussion on this. What do you see? What do you think of Mike's suggestions?
Local Listings | | MiriamEllis9 -
Should my website link to my google business listing given that I already link from google business to my website ?
I have a website with individual Location Landing Pages for each of my Depots. I also have individual Google Local Business Listings for each of my depots. Should I have a link from my Website Location Landing Pages to the associated Google local Business listings or not ?... Given that I already have a link on my Google Business listing to the relevant Location Page on my website. I wasn't sure whether linking both ways would be more beneficial thus enforcing things better or whether it's not needed to link both ways . thanks Pete
Local Listings | | PeteC120 -
How to show on Google Maps for specific areas close to me?
Hi there, Im wondering the best approach to get more consistent listings for google map searches (the pins on the map) for a business.
Local Listings | | Ampweb
Here is a small overview. My client provides storage services in London. His business is very local as customers will only want to use them if they are from surrounding local suburbs within the City. His business is showing on the map for some of the suburbs close to his business, but it does not actually show when you search for the closest location (suburb) that his business is located in, or other local suburbs. What would be the best approach to ensure google shows a pin for his search results when users search for all close-by suburbs to his business address? Is this possible or will it just happen over time? He already has landing pages on his website for each of his suburbs that he is trying to target, eg: "Self Storage Camden".0 -
PO Box for a Local Client
I have a local client who is adamant about not publishing their address anywhere online. They are a local (regional) company, and work out of their home. I advised that PO boxes do not fill within "accurate guidelines" for Google Places (and moving forward any citation building is going to be tough). Any way to get around this besides buying a generic mailbox that isn't a PO Box? They feel putting their home address anywhere leaves them vulnerable to people showing up at their home, and considering the industry they are in, it is possible this could lead to negative confrontations and I understand their concern. Any ideas for me?
Local Listings | | cschwartzel0