Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Brackets in a URL String
-
Was talking with a friend about this the other day.
Do Brackets and or Braces in a URL string impact SEO? (I know short human readable etc... but for the sake of conversation has anyone relaised any impacts of these particular Characters in a URL?
-
Thanks for the feedback.
I personally don't think any SEO Question is Naive, there are so many permutations and possibilities. And if you work with a large company and Large Dev Teams with Legacy Systems you are often put in scenarios that little questions like this are important and can dictate how entire scope may or may not be realised. I am compiling a comprehensive URL guidelines for my Devs (which I will certainly share with the SEOmoz community when complete.)
A little sideline note: Someone once told me Pipe Characters "|" won't impact a URL string. However, they actually frequently break, get truncated or double encoded when being crawled from Google/Bing with little rhyme or reason.
The question about Brackets/Braces Stemmed from this link from Coke. http://www.cokeunleashed.com.au/wagsallowance.jsp?mkwid={ifsearch:s}{ifcontent:c}WVnyieg7&pcrid=13521527730
-
Sorry... maybe I've just seen too many naive question in a too short frame of time

-
Yes agree there are other more pressing issues to debate but I don't think this question is out of place. I welcome people to post any type of SEO question here no matter how silly they think it might be. We're all on different stages of learning, but more than once I have been inspired by a naive question to look up something which lead to a discovery of immense value and interest to me and others in the SEO community.
Brackets from what I can see do not represent a significant element, in theory they can act as a separator of different logical units of a URL (though there are much better ways to do that such as using hyphens). I would personally not use them and not sure if they represent a problem in way crawlers interpret URL structure.
-
No... they are just awful.
Anyway... sorry to cite myself and link to a post I wrote... http://www.iloveseo.net/the-ten-crappiest-mythical-seo-questions-we-should-not-ask-anymore/
Without offence, but is it not better thinking to more relevant SEO problems?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does google ignore ? in url?
Hi Guys, Have a site which ends ?v=6cc98ba2045f for all its URLs. Example: https://domain.com/products/cashmere/robes/?v=6cc98ba2045f Just wondering does Google ignore what is after the ?. Also any ideas what that is? Cheers.
Intermediate & Advanced SEO | | CarolynSC0 -
URL Rewriting Best Practices
Hey Moz! I’m getting ready to implement URL rewrites on my website to improve site structure/URL readability. More specifically I want to: Improve our website structure by removing redundant directories. Replace underscores with dashes and remove file extensions for our URLs. Please see my example below: Old structure: http://www.widgets.com/widgets/commercial-widgets/small_blue_widget.htm New structure: https://www.widgets.com/commercial-widgets/small-blue-widget I've read several URL rewriting guides online, all of which seem to provide similar but overall different methods to do this. I'm looking for what's considered best practices to implement these rewrites. From what I understand, the most common method is to implement rewrites in our .htaccess file using mod_rewrite (which will find the old URLs and rewrite them according to the rewrites I implement). One question I can't seem to find a definitive answer to is when I implement the rewrite to remove file extensions/replace underscores with dashes in our URLs, do the webpage file names need to be edited to the new format? From what I understand the webpage file names must remain the same for the rewrites in the .htaccess to work. However, our internal links (including canonical links) must be changed to the new URL format. Can anyone shed light on this? Also, I'm aware that implementing URL rewriting improperly could negatively affect our SERP rankings. If I redirect our old website directory structure to our new structure using this rewrite, are my bases covered in regards to having the proper 301 redirects in place to not affect our rankings negatively? Please offer any advice/reliable guides to handle this properly. Thanks in advance!
Intermediate & Advanced SEO | | TheDude0 -
Does Google Read URL's if they include a # tag? Re: SEO Value of Clean Url's
An ECWID rep stated in regards to an inquiry about how the ECWID url's are not customizable, that "an important thing is that it doesn't matter what these URLs look like, because search engines don't read anything after that # in URLs. " Example http://www.runningboards4less.com/general-motors#!/Classic-Pro-Series-Extruded-2/p/28043025/category=6593891 Basically all of this: #!/Classic-Pro-Series-Extruded-2/p/28043025/category=6593891 That is a snippet out of a conversation where ECWID said that dirty urls don't matter beyond a hashtag... Is that true? I haven't found any rule that Google or other search engines (Google is really the most important) don't index, read, or place value on the part of the url after a # tag.
Intermediate & Advanced SEO | | Atlanta-SMO0 -
What is the best way to handle special characters in URLs
What is the best way to handle special characters? We have some URL's that use special characters and when a sitemap is generate using Xenu it changes the characters to something different. Do we need to have physically change the URL back to display the correct character? Example: URL: http://petstreetmall.com/Feeding-&-Watering/361.html Sitmap Link: http://www.petstreetmall.com/Feeding-%26-Watering/361.html
Intermediate & Advanced SEO | | WebRiverGroup0 -
Where to put a page ID in a URL?
Hello, My company is going to change URLs to example.com/category or example.com/product. When we will change the URLs to product or category pages somehow we have to check whether the requested page is from category table in DB or from products table (this gives much speed to page load time). So we have to choose how to make the different product and category pages.
Intermediate & Advanced SEO | | komeksimas
Programmers said that we need to insert id to URL. So the question is: Which is the better way to place an id to an URL? example.com/product-name?id=111 example.com/product-name/111 example.com/product_name-111 Or maybe we should use some other punctuation mark to separate id from product name? p.s. I have read Dynamic URLs vs. static URLs by Google and it still didn't answered which is the best for all of the pages. Somehow others solve this problem by typing only the names to the URL, but could anyone tell what that technology should be?0 -
Crazy long weird URLs... help
I have a HTML website, mysite1.com, and I placed a link on the home page to another one of my sites, mysite2.com Today I checked the links to mysite2.com in Majestic and noticed 24 links coming from the mysite1.com instead of just one link. The URLs from mysite1.com that are showing in Majestic are like this mysite1.com/?epl=4donafvFK3fMXxZXMWQRQLodmPchoXCK5C7-kbBv_agkwlkJrZAoaSDVUlhqFmUqt0f8c2Q6jF6GO6DNMnbidqRsikriF-IEBEt5okmICLEB0FxP36GrsxoPGQ3SGBo1PVR7itDUA4CYmjypn5gi mysite1.com,was inherited from a friend and I believe that it was originally built in Frontpage. Can you tell me how I can get rid of these multiple links as I only want 1 showing from the home page Thanks in advance
Intermediate & Advanced SEO | | JohnPeters0 -
Does Google index url with hashtags?
We are setting up some Jquery tabs in a page that will produce the same url with hashtags. For example: index.php#aboutus, index.php#ourguarantee, etc. We don't want that content to be crawled as we'd like to prevent duplicate content. Does Google normally crawl such urls or does it just ignore them? Thanks in advance.
Intermediate & Advanced SEO | | seoppc20120 -
Blocking Dynamic URLs with Robots.txt
Background: My e-commerce site uses a lot of layered navigation and sorting links. While this is great for users, it ends up in a lot of URL variations of the same page being crawled by Google. For example, a standard category page: www.mysite.com/widgets.html ...which uses a "Price" layered navigation sidebar to filter products based on price also produces the following URLs which link to the same page: http://www.mysite.com/widgets.html?price=1%2C250 http://www.mysite.com/widgets.html?price=2%2C250 http://www.mysite.com/widgets.html?price=3%2C250 As there are literally thousands of these URL variations being indexed, so I'd like to use Robots.txt to disallow these variations. Question: Is this a wise thing to do? Or does Google take into account layered navigation links by default, and I don't need to worry. To implement, I was going to do the following in Robots.txt: User-agent: * Disallow: /*? Disallow: /*= ....which would prevent any dynamic URL with a '?" or '=' from being indexed. Is there a better way to do this, or is this a good solution? Thank you!
Intermediate & Advanced SEO | | AndrewY1