Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is page speed important to improve SEO ranking?
-
@jasparcj
many codes of some pages, can be seen as malicious by the Google robot.
Although they are not bad for users, google detects them in another way.
It is best to consult and review those codes. -
@pau4ner Thanks for your comment. And you're 100% right
-
Nobody except Google can tell for sure, but many SEOs and myself (I work with several websites) haven't noticed any substantial change in rankings after improving our site's speed. In fact, you can find many examples of slower sites ranking above much faster websites.
I believe though that if your site speed is so slow that it impairs user's experience, you will lose rankings. Not due to the speed itself, but due to the higher bounce rates it is causing.
In summary (and according to my experience and many other SEO professionals), if your website loads quite fast, improving its speed won't cause any ranking improvements. But if it is very slow, it may have a positive impact.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google not listing website correctly
have a domain that was unused for a while and displayed the "parked by Gandi" domain message. Recently, I decided to set up a fully working website on that domain, but I'm struggling to get it to rank correctly on Google. Google isn't updating the http://domain.com to the correct https://www.domain.com, and I have tried everything. The http://domain.com redirects to https://www.domain.com if you click on it. I managed to get the correct version, https://www.domain.com, to show up, but after a couple of days, it reverted to the old version and has stayed that way. This has been going on for a few weeks now. Additionally, I had an old version of the site using .com, and I forwarded that to the .co.uk, but the old .com will not be removed from Google. it was just one page without much content. At the moment, Google's search results look very messy and out of date. I have submitted the URL in the Google Search Console using the URL inspection tool and requested indexing and reindexing. I have also submitted sitemaps, but nothing is really working. Any ideas?
SEO Tactics | | Roycd0 -
On-page SEO
This is a question for the organic SEO experts, once you added the main keyword that you want to rank for in the homepage title, meta title plus meta description, perhaps once or twice in the text on the homepage. How often do you then write it in the content marketing, say blog posts, we want to rank higher on Google for "SEO agencies Cardiff" however if you mention this in the blog posts too much say once a week, this could lead to over optimisation issues?
On-Page Optimization | | sarahwalsh1 -
Strange Traffic Movements
Hi there, I'm wondering if anyone can shed some light on this... I'm working with a client whose website is experiencing some odd organic traffic patterns. See screenshot attached. As you can see, there was a sudden cliff fall about a month ago, and then it recovered (almost) entirely. Then, a month to the day later, the same thing happened again. What is the likelihood that this is a data glitch vs an algorithm thing? Any light you can shed on this would be appreciated. Thanks,
Search Behavior | | mhenshall
Marc
Screenshot 2023-08-18 at 09.37.26.png image url)0 -
Ranking going south
Hi - I have a site Simply Stairlifts and I don't understand it but I've followed all the SEO processes of cleaning the site and building links, but ranking just keeps falling - any advise would be very gratefully received 👍 .
SEO Tactics | | Naju2310 -
English pages given preference over local language
We recently launched a new design of our website and for SEO purposes we decided to have our website both in English and in Dutch. However, when I look at the rankings in MOZ for many of our keywords, it seems the English pages are being preferred over the Dutch ones. That never used to be the case when we had our website in the old design. It mainly is for pages that have an English keyword attached to them, but even then the Dutch page would just rank. I'm trying to figure out why English pages are being preferred now and whether that could actually damage our rankings, as search engines would prefer copy in the local language. An example is this page: https://www.bluebillywig.com/nl/html5-video-player/ for the keywords "HTML5 player" and "HTML5 video player".
Local SEO | | Billywig0 -
How to get rid of bad backlinks
So I noticed my rankings going down and spam score going up. So under my spam score there are over 100 links for different websites but ALL redirect to semalt.com I researched it and it says they hijacked a bunched of backlinks but don't know much more. How can I get rid of all those backlinks? I was told I could use the disavow tool but apparently that can hurt my ranking as well. The semalt.com site has no backlink to me - it looks like the pages that have/had my backlinks, they've redirected to them. For instance this is one of the links http://www.oxvideos.xyz/indianantyphotoxxx 422005fb-9240-40a4-8b65-f5b1f5079dea-image.png
Link Building | | landlwoof40 -
Targeting Home page is better for local seo
Hey guys i need know whether targeting homepage for local SEO is good or creating separate page for locatin
On-Page Optimization | | moz12pro0 -
Is the URL Matching the Page Title Important?
Hello I have tried searching for an answer on this but I can't get a clear answer due to the results when searching for URL title. I have just launched our second Shopify site for one of our brands. My first site launched in 2014 but when I launched I didn't pay much heed to SEO for page titles, URLs, etc so have retrospectively fixed this over time. For my Shopify site just launching I want to get it as right as possible from the start (learning from mistakes). My question is regarding URLs and what my approach should be for better SEO. So, I have a page with a Title of Newton Leather Wallets, Purses, Card Holders & Glasses Cases and the URL is https://www.tumbleandhide.com/collections/newton-leather-wallets-card-holders It was my understanding that I should try and make the URL reflect the Page Title more accurately. The problem is that this takes the character count to 77. On other pages it can be in the 80s. Will the above link be better for SEO than say just https://www.tumbleandhide.com/collections/newton I am just wary of the URL's being too long as my Moz Site Crawl is returning a lot of URLs that are too long. Thanks in Advance.
On-Page Optimization | | lukegj0