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Local SEO - ranking the same page for multiple locations
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Hi everyone,
I am aware that issue of local SEO has been approached numerous times, but the situation that I'm dealing with is slightly different, so I'd love to receive your expert advice.
I'm running the website of a property management company which services multiple locations (www.homevault.com). From our local offices in the city center, we also service neighboring towns and communities ( ex: we have an office in Charlotte NC, from which we service Charlotte plus a dozen other towns nearby).
We wanted to avoid creating dozens of extra local service pages, particularly since our offers are identical per metropolitan area and we're talking of 20-30 additional local pages for each area. Instead, we decided to create local service pages only for the main locations.
Needless to say, we're now ranking for the main locations, but we're missing on all searches for property management in neighboring towns (we're doing good on searches such as 'charlotte property management', but we're practically invisible for 'davidson property management', although we're searvicing that area as well).
What we've done so far to try and fix the situation:
1. The current location pages do include descriptions of areas that we serve.
2. We've included 1-2 keywords for the sattelite locations in the main location pages, but we're nowhere near the optimization needed to rank for local searches in neighboring towns (ie, some main local service pages rank on pages 2-4 for sattelite towns, so not good enough).
3. We've included the searviced areas in our local GMBs, directories, social media profiles etc.
None of these solutions appear to work great. Should I go ahead and create the classic local pages for each and every town and optimize them on those particular keywords, even if the offer is practically the same, and the number of pages risks going out of control? Any other better ideas?
Many thanks in advance!
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Test it out, or try to get some more local links that will help you rank for the other cities. What I've noticed over the years with Google is that they're pretty good at figuring out the local intent but still serving the same landing page for different cities. Or the opposite way of ranking the local city page for a generic keyword term. With this, you can try to position a few pages to focus on the specific cities and see if it works or if Google is still ranking your main pages. That might save you some headache of having to create dozens of pages but meanwhile could help you see what signals are being picked up.
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