Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Alt Text for Interior Design / Architecture Firm
-
I'm looking to update the alt text on my company's website to increase traffic and qualified leads. I've done some research on my own, but the alt-text examples i find are really simple and pertain more to ecommerce (i.e. leather boat shoe). We're an archteicture and interior design firm so we sell our design services. One of our goals is to get more projects in florida.
I understand the best way to do alt-text is to describe the photo in as much detail as possible. But would it also help to plug in our services? Here are some examples i've thought of (i've attached the photo i'm describing)
1. Bright and airy coastal modern Palm Beach living room with abstract statement lighting
2. Bright and airy coastal modern living room with abstract statement lighting by South Beach Interior Design Firm Workshop/APD -
I understand the best way to do alt-text is to describe the photo in as much detail as possible. But would it also help to plug in our services? Here are some examples i've thought of (i've attached the photo i'm describing)
[http://www.concrete-everything.com/](<a%20href=)" target="_blank">http://www.concrete-everything.com
-
Hi,
Maybe consider this approach. The purpose of Alt text is to provide an alternative method to convey information rather than visual. In summary Alt text is for the visually impaired. Someone using a screen reader. The Alt text you have detailed above appears to fit that precise mold. So without seeing the images I would suggest you are on the right track.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rel Canonical, Follow/No Follow in htaccess?
Very quick question, are rel canonical, follow/no follow tags, etc. written in the htaccess file?
Technical SEO | | moon-boots0 -
SEO-impact of mouseover text on header pictures
Hi, what do you reckon of taking away the mouseover effect on the header pictures seen on www.viventura.de/reisen/peru?
Technical SEO | | viventuraSEO
We are thinking of eliminating the mouseover text to make User Experience even better but are worrying that our ranking might go down when doing so. Any experiences, any help is highly appreciated!
Thanks, Benno0 -
Setting title tag with javascript/jquery
Hi there, I'm looking for some advice. I've recently implemented a few jQuery functions which gets specific content from the page and then sets the title and description. See working example here. It seems to work fine but my question I have is whether Google bots can read it and whether it might actually hinder my SEO efforts? Any advice would be really appreciated! Peter
Technical SEO | | peterallen0 -
Can I mark up breadcrumbs without showing them? (responsive design)
I am working on a site that has responsive design. We use faceted search for the desktop version but implemented a style of breadcrumbs for the mobile version as sidebars take up too much screen real estate. On the desktop design we are putting a display:none in front of the breadcrumbs. If we mark up those breadcrumbs and they are behind a display none, can we still get the rich snippets? Will Google see this is cloaking? In follow up, is there a way to markup breadcrumbs in the or somewhere else that is constant?
Technical SEO | | MarloSchneider0 -
Is Google caching date same as crawling/indexing date?
If a site is cached on say 9 oct 2012 doesn't that also mean that Google crawled it on same date ? And indexed it on same date?
Technical SEO | | Personnel_Concept0 -
Location Based Content / Googlebot
Our website has local content specialized to specific cities and states. The url structure of this content is as follows: www.root.com/seattle www.root.com/washington When a user comes to a page, we are auto-detecting their IP and sending them directly to the relevant location based page - much the way that Yelp does. Unfortunately, what appears to be occurring is that Google comes in to our site from one of its data centers such as San Jose and is being routed to the San Jose page. When a user does a search for relevant keywords, in the SERPS they are being sent to the location pages that it appears that bots are coming in from. If we turn off the auto geo, we think that Google might crawl our site better, but users would then be show less relevant content on landing. What's the win/win situation here? Also - we also appear to have some odd location/destination pages ranking high in the SERPS. In other words, locations that don't appear to be from one of Google's data center. No idea why this might be happening. Suggestions?
Technical SEO | | Allstar0 -
Text in div
When you use text in a div like this: <div id="container"> <h1 id="doc-header">Your Business in your Location - Your Services</h1> <p>Top industries are getting hit.p> <div id="branding"> <a href="#"> <img id="logo" src="images/logo.png" alt="Your Site" /> </a> </div> Are there SEO consequences when you put text in divs?
Technical SEO | | PlusPort0 -
How to safely reduce the number of 301 redirects / should we be adding so many?
Hi All, We lost a lot of good rankings over the weekend with no obvious cause. Our top keyword went from p3 to p12, for example. Site speed is pretty bad (slower than 92% of sites!) but it has always been pretty bad. I'm on to the dev team to try and crunch this (beyond image optimisation) but I know that something I can effect is the number of 301 redirects we have in place. We have hundreds of 301s because we've been, perhaps incorrectly, adding one every time we find a new crawl error in GWT and it isn't because of a broken link on our site or on an external site where we can't track down the webmaster to fix the link. Is this bad practice, and should we just ignore 404s caused by external broken URLs? If we wanted to reduce these numbers, should we think about removing ones that are only in place due to external broken URLs? Any other tips for safely reducing the number of 301s? Thanks, all! Chris
Technical SEO | | BaseKit0