Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Domain Masking SEO Impact
-
I hope I am explaining this correctly. If I need to provide any clarity please feel free to ask. We currently use a domain mask on an external platform that points back to our site. We are a non-profit and the external site allows users to create peer-to peer fundraisers that benefit our ministry. Currently we get many meta issues related to this site as well as broken links when fundraisers expire etc. We do not have a need to rank for the information from this site. Is there a way to index these pages so that they are not a part of the search engine site crawls as it relates to our site?
-
Glad to be of service!

-
Thank you for this response. This helps me a ton as I discuss with our web team on the best way to set the coding for the site so that we are not registering errors but also not hurting the actual site in any way.
-
This is a good idea, but Robots.txt stops pages being crawled - it doesn't stop pages being indexed. For that you need to fire the Meta No-Index directive on the affected URLs. If you can't edit their code you can fire the same directive through the HTTP header via X-Robots. On that linked post, you'll need to scroll down a little. If possible you could also alter those URLs to serve status code 410 (gone) so that Google knows, those URLs aren't really on your site
Note that you'll need to make the changes on the 'affected' site, not the site which is the 'source' of the masked pages / data. If you make the changes there, that site will have all the Google traffic killed as well (and they'll probably want to punch you!)
I recommend that you lead with hard signals and directives which stop Google indexing the pages on the 'affected' site (which is receiving the masked URLs / content and doesn't want them to rank). Once the pages fall out of Google's index, then you swoop in behind and put the robots.txt stuff in to stop them ever coming back
-
Depends on the CMS you use. Many CMS's can click a quick button to not index in Google search.
If that isnt an option, do it through a robots.txt file in webmaster tools.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Breadcrumbs on Mobile How important are they for SEO?
Due to Poor unsightly look of breadcrumbs and the space it takes up above the fold we only employ breadcrumbs on our desktop version. Breadcrumbs are hidden from view on mobile version. However as mobile first indexing is now in play what technical SEO impacts will this have? one thing that comes to mind is crawling deeper pages where breadcrumbs made them accessible in less than 3 link clicks? But i am unsure now of the impacts of not having breadcrumbs visible for mobile version of our site.
Technical SEO | | oceanstorm0 -
We switched the domain from www.blog.domain.com to domain.com/blog.
We switched the domain from www.blog.domain.com to domain.com/blog. This was done with the purpose of gaining backlinks to our main website as well along with to our blog. This set us very low in organic traffic and not to mention, lost the backlinks. For anything, they are being redirected to 301 code. Kindly suggest changes to bring back all the traffic.
Technical SEO | | arun.negi0 -
Will blocking the Wayback Machine (archive.org) have any impact on Google crawl and indexing/SEO?
Will blocking the Wayback Machine (archive.org) by adding the code they give have any impact on Google crawl and indexing/SEO? Anyone know? Thanks! ~Brett
Technical SEO | | BBuck0 -
Umbrella company and multiple domains
I'm really sorry for asking this question yet again. I have searched through previous answers but couldn't see something exactly like this I think. There is a website called example .com. It is a sort of umbrella company for 4 other separate domains within it - 4 separate companies. The Home page of the "umbrella" company website is example.com. It is just an image with no content except navigation on it to direct to the 4 company websites. The other pages of website example.com are the 4 separate companies domains. So on the navigation bar there is : Home page = example.com company1page = company1domain.com company2page= company2domain.com etc. etc. Clicking "home" will take you back to example.com (which is just an image). How bad or good is this structure for SEO? Would you recommend any changes to help them rank better? The "home" page has no authority or links, and neither do 3 out of the 4 other domains. The 4 companies websites are independent in content (although theme is the same). What's bringing them altogether is under this umbrella website - example.com. Thank you
Technical SEO | | AL123al0 -
Transfer a Main Domain to a Sub-Domain
My IT department tells me they want to transfer my main site domain, which has been in existence since 1999 as an e-commerce site (maindomain.com) to a sub-domain (www2.maindomain.com) or a completely new domain (newdomain.net). This is because we are launching a new website and B2C e-commerce engine, but we still have to maintain the legacy B2B e-commerce engine which contains hard-coded URLs, and both systems can't use the same domain. I've been researching the issue across SEOmoz, but I haven't come across this exact type of scenario (mostly I've seen a sub-domain to new domain). I see major problems with their proposal, including negative SEO impact, loss of domain authority/ranking and issues with branding. Does anyone know the exact type of impact I can expect to see in this scenario and specific steps I should go about to minimize the impact? Btw, I will be using Danny Dover's guide on properly moving domains where appropriate. Thanks!
Technical SEO | | AscendLearning0 -
.ca and. com domains
Hello, currently the main site im working on is a .com, but have the .ca version purchased from register.com. should i have this setup to redirect to the .com site. will google see these as dup content. We have the .ca for our canadian customers but both sites are identical. Thank you
Technical SEO | | TP_Marketing0 -
Domain authority and keyword difficulty
I know there are too many variables for a certain answer, however do people take their domain authority into account when using keyword difficulty tool? I have a new domain which only has a score of seven at the moment. When using the keyword searching tool what is the maximum difficulty level keywords people would target initially? Obviously I would seek to increase the difficulty of the words over time but to start off its a hard choice between keywords which can be ranked for in a reasonable period of time and the keywords which are getting enough traffic to make the effort worthwhile.
Technical SEO | | Grumpy_Carl0 -
SEO Benefit from Redirecting New Exact Match Domains?
Hi, All! This is a question asked in the old Q & A section, but the answer was a little ambiguous and it was about 3 years ago, so I decided to repost and let the knowledgeable SEO public answer... From David LaFerney: It’s clear that it’s much easier to get high rankings for a term if your domain is an exact match for the query. If you own several such domains that are very related such as – investmentrealestate.com, positivecashflow.com, and rentalproperty.com – would you be able to benefit from those by 301ing them to a single site, or would you have to maintain separate sites to help capture those targeted phrases? In a nutshell – SEO wise, is it worth owning multiple domains to exactly match valuable search phrases? Or do you lose the exact match benefit when you redirect?>> To clarify: redirecting an old domain with lots of history and links to a new exact match domain seems to contain SEO benefit. (You get links+exact match domain, approximately.) But the other way around? Redirecting a new exact match domain to an older domain with links? Does that do anything for the ranking of the old domain for the exact match keyword? Or absolutely nothing? (My impression has been that it's nothing, but the question came up for a client and I just wanted to make sure I wasn't missing something.) Thanks in advance!
Technical SEO | | debi_zyx0