Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Company name ranking
-
Hi all,
I hope somebody can share their thoughts on the below.
A web designer launched my client's new website and I have been tasked with the SEO. I was approached with an immediate problem, www.clientswebsite.co.uk was ranking 9th for their company name after being indexed by Google. The search results above www.clientswebsite.co.uk were related to my client but not all, for example a direct competitor was also ranking.
I have been working on the SEO for 2-3 weeks and I just managed to get to 3rd position for the company name, and then www.clientswebsite.co.uk disappeared from page 1! And now instead, an irelevant sub page is now ranking for the company name on page 2 (a contact page). I have checked and the home page is still indexed (did a site: check).
The only problem software picks up is a redirect chain (http://homepage -> http://www.homepage -> https://homepage) the web developers said it wouldn't impact rankings (when I asked them to edit the htaccess file to fix it)
I've listed below the SEO tasks I completed whilst attempting to rank the company name:
-
I set up analytics and webmaster tools, in which I set up preferred domain (www)
-
Added a sitemap
-
Edited meta data making sure company name was included
-
I contacted the websites above www.clientswebsite.co.uk that were relevant and asked them to place a link linking to their new website, I was successful with a couple of these.
-
I placed www.clientswebsite.co.uk on all of their social media profiles
-
I reformatted headers on their home page, making sure the H1 included my client's company name
-
I found 2 extra versions of my client's home page (not exact copies, but very similar content) that had been published, so I decided to 301 redirect these to the correct home page
-
Activated SSL and forced to HTTPS
I would really appreciate it if anyone could share their thoughts here, whether it be explanations or possible solutions
Adam
-
-
Have you reviewed this?
https://moz.rainyclouds.online/blog/wrong-page-ranks-for-keywords-whiteboard-friday
-
Hi Donna,
Thank you for your response.
The domain name is: https:// www.skinnyrevolution .co.uk (close the spaces)
The name of the business is Skinny Revolution, notice anything unusual?
-
Hard to tell without knowing the name of the business and the website, but I'd make sure you have a Google My Business listing and local schema on the page. It's a place to start.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What should I name my Wordpress homepage?
I work almost exclusively in wordpress now. And I always hesitate when it comes to naming a site's homepage. I have to give it a name - right? I usually pick the business name or /home. And then that is identifies as the site's static homepage in the Wordpress settings and it works just fine. But I've started to get warning that it is an issue because it creates redirects. For example, I just ran the Ryte service analysis on a website and it warned me about "Non-indexable pages with high relevance" and it's basically my homepage that has 29 incoming links that "passes all pagerank to https://ourdomain/home But what am I supposed to call my homepage if not "Home"? It's not like the old days where anyone has to type it in. The root domain loads the homepage just as it should. Can anybody advise me regarding best practices for what to name a Wordpress homepage for good SEO? With thanks in advance for your help.
Technical SEO | | Dandelion0 -
Lost ranking after domain switch
I recently migrated from https://whitefusemedia.com to https://whitefuse.com. The website URL structure and content remained the same and I followed all the best practice guidance regarding checks on the new domain and appropriate 301 redirects. I have seen traffic drop by about 50% and the traffic that is still coming through is mainly coming through links still listed by Google under the old domain (https://whitefusemedia.com). Is this normal? Should I expect to see this bounce back, or is there anything I can do now to regain the rankings?
Technical SEO | | wfm-uk0 -
What can I do to stop ranking for a keyword that has nothing to do with the companies website?
A website that we maintain keeps ranking for the keyword 'homeless shelter'. The company is UTILIS USA and they produce heavy duty shelters for military personnel. They have nothing to do with homeless shelters but continue to receive traffic concerning the phrase.
Technical SEO | | ReviveMedia0 -
Huge ranking difference between google and bing
I am trying to rank for the keyword "trash bags" I did a lot of on-page optimization and link building. We started ranking #2 on bing and yahoo but google seems to be stubbornly fluctuating between being as high as 20 and as low as 45 and even dropped our rankings for a couple of weeks. Is there any need for concern if google is acting so different from bing/yahoo?
Technical SEO | | EcomLkwd0 -
How well do .ltd.uk domain names rank?
Hi all, do .ltd.uk domain names rank well? How well do they stack up against a .com or .co.uk? I'd really appreciate any feedback from people with any experience with these domains. Thanks John
Technical SEO | | john251810100 -
Ranking on google.com.au but not google.com
Hi there, we (www.refundfx.com.au) rank on google.com.au for some keywords that we target, but we do not rank at all on google.com, is that because we only use a .com.au domain and not a .com domain? We are an Australian company but our customers come from all over the world so we don't want to miss out on the google.com searches. Any help in this regard is appreciated. Thanks.
Technical SEO | | RefundFX0 -
Subdomain and Domain Rankings
I have read here that domain names with keywords might add a boost to your search rank For instance using a completely inane example monkey-fights.com might get a boost compared to mfl.com (monkey fighting league) when searching for "monkey fights" There seems to be a hot debate as to how much bonus the first domain might get over the second, but leaving that aside for the moment. Question 1. Would monkey-fights.mfl.com get the same kind of bonus as a root domain bonus? Question 2. If the answer to 1 above was yes would a 301 redirect from the suddomain URL to root domain URL retain that bonus I was just thinking on how hard it is to get root domains these days that are not either being squatted on etc. and if this might be a way to get the same bonus, or maybe subdomains are less bonus prone and so it would be a waste of time Thanks
Technical SEO | | bThere0 -
Hyphenated Domain Names - "Spammy" or Not?
Some say hyphenated domain names are "spammy". I have also noticed that Moz's On Page Keyword Tool does NOT recognize keywords in a non-hyphenated domain name. So one would assume neither do the bots. I noticed obviously misleading words like car in carnival or spa in space or spatula, etc embedded in domain names and pondered the effect. I took it a step further with non-hyphenated domain names. I experimented by selecting totally random three or four letter blocks - Example: randomfactgenerator.net - rand omf act gene rator Each one of those clips returns copious results AND the On-Page Report Card does not credit the domain name as containing "random facts" as keywords**,** whereas www.business-sales-sarasota.com does get credit for "business sales sarasota" in the URL. This seems an obvious situation - unhyphenated domains can scramble the keywords and confuse the bots, as they search all possible combinations. YES - I know the content should carry it but - I do not believe domain names are irrelevant, as many say. I don't believe that hyphenated domain names are not more efficient than non hyphenated ones - as long as you don't overdo it. I have also seen where a weak site in an easy market will quickly top the list because the hyphenated domain name matches the search term - I have done it (in my pre Seo Moz days) with ft-myers-auto-air.com. I built the site in a couple of days and in a couple weeks it was on page one. Any thoughts on this?
Technical SEO | | dcmike0