Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Facebook.com / referral - What is it?
-
Hi Moz community!
Coming to you today to ask a two fold question about a mysterious source/medium combination and also social medium data in general.
First question relates to the attached image named 'Facebook Referral.' We've made sure to apply correct tags to all of our campaigns, both organic and paid, and are having a difficult time figuring out where this source/medium comes from which is a bit troubling as it actually has pulled in some revenue over the past couple of months
The second question is around general Facebook data. Our Facebook business manager is vastly over reporting clicks to landing pages. For instance, we saw about 1,700 clicks to site as reported by Facebook business manager, whereas Google Analytics only registered about 950. I know data between the two channels rarely lines up perfectly, but this seems like a rather wide variance.
Can someone help me to understand this, and let me know if there is anyway to reduce the occurrence of one or both of the issues we're facing. Thanks!
-
Ciao Massimiliano!
Thanks for the response here. We have been appending UTM's to our destination URL's, and those seem to account for the vast majority of sessions. However, most of the revenue is attributed to that untrackable source/medium combo.
-
Thanks Ira!
I sincerely appreciate your response!
-
What's the attribution rules you set up in FB business manager? google analytics counts only last click as a click, by default facebook counts any click as a click,
if your site is on http and the user is browsing facebook on https (which most likely is) the referrer header is lost on the click, and you will see the visit as coming from direct traffic, you can fix that just adding analytics tracking parameters to the url you publish on facebook
-
Hi Drew,
This article has the best info on the facebook.com/referral question that I've seen - https://www.en.advertisercommunity.com/t5/Articles/facebook-com-referral-on-Google-Analytics/ba-p/539366.
As for the discrepancy you are seeing between FB and GA, I've seen similar issues at times - hoping someone else will have some insight into that one!
Ira
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google SERP shows wrong (and inappropriate) thumbnail for Facebook videos?
Hello I'm running into a strange issue with at least one of my client's video. The video is posted on Facebook. When searching for the video on Google, the SERP shows a completely wrong, and inappropriate, thumbnail image. (And in one case the preview video starts playing within Google SERP.) It also seems that Google is indexing various countries' facebook page for the same video separately (it-it.facebook.com, fr-fr.facebook.com, etc). Note that only the thumbnail and preview video within Google are wrong; if you click on the link, you see the correct video and page. I hesitate to divulge the actual client video, but there are some reports on Google's search community about the same behavior: Here's one that stargs back in March: https://support.google.com/webmasters/thread/33760205?hl=en and a more recent one: https://support.google.com/websearch/thread/71452151?hl=en It looks increasingly like a bug in some google algorithm, but nobody at google seems to acknowledge that. I've unpublished the original video from FB and submitted an 'outdated content' removal to Google, which is pending. In the meantime, my questions for our group of experts here: Has anyone else experienced this and any other suggestionso n how to fix? If we assume that this is not a google bug: how could a malicious actor or black-hat SEO influence Google's algorithms to cause this? Thanks, mickey
Social Media | | infamia0 -
Can we create regional pages on Facebook?
Hi, Our business spans across many countries and in order to maintain brand consistency, we were contemplating to create regional fan pages on Facebook. The structure would be like parent-child relation i.e. one main page and other regional pages. Is it possible? We searched for it but could't find something concrete except that in 2012 Facebook was testing similar concept. Regards
Social Media | | IM_Learner1 -
How do I remove 11,000 spam facebook page likes received overnight complete with negative ratings/reviews?
My page has 11,000 spammed page likes. Only 250 are legitimate. These spammers are leaving 1 star ratings. Facebook is limiting the number of likes I can delete. I can report some fake ratings as spam but, again, facebook is limiting what I see. Any suggestions on how to proceed? Update: I found a work around for the negative ratings/reviews. I can change the category of my page to "other community" to remove the rating system from the page https://www.facebook.com/changeratings/posts/445471405558046. That still leaves me with 11,000 illegitimate likes that are stealing away from my 250 legitimate fans from seeing our posts. Should I start over?
Social Media | | jstallings0 -
Changing FaceBook Username / url - do you retain your likes/fans
hi just a quickie, anyone know off hand when you change your FB username/url do you retain or lose the likes/fans ? cheers dan
Social Media | | Dan-Lawrence0 -
Exporting Facebook Page Likes
Has anyone found a work-around to export the entire list of people how have liked your page? I know this has been on-going problem for people, but I'm hoping someone here discovered a secret method they'd like to share...please. Thanks, Ruben
Social Media | | KempRugeLawGroup0 -
Facebook Open Graph Buttons
Any knows how to or where to find instructions on how to create custom buttons using Facebook Open Graph? I.e. "Want it" Example can be found here: http://www.debshops.com/character-stick-on-mustaches/1000039148,default,pd.html?cgid=3657 Thanks
Social Media | | Carlos-R0 -
Diigo.com
I was using Open Site Explorer to look at a competitors back links and they had a lot from Diigo.com...a site I must must confess to have never heard of before. Diigo seem to have a strong Domain Authority but I don't understand how (or if it is wise) to utilise it to boost the organic performance of my website. My competitor seems to be taking advantage of it to good effect, but I cant work out how! In my mind it is a bookmarking & commenting tool that is geared up towards nofollow link sharing...I must be wrong?! http://www.diigo.com What do you guys reckon? Has any one here got any experience in optimisation via Diigo.com?
Social Media | | DHS_SH0 -
Best option for Facebook Page/Usernames?
Hey guys My first post here! currently trialling seomoz and impressed so far 🙂 My question relates to a choice of Facebook page/username for a client whose preference is to refer to their online business name by the domain name, where this business name includes his two most important keywords. So as an example: firstsecondthird.co.uk Now in terms of seo that's fine as search engines factor in keywords in the domain name, and even referring to domain name in website copy does not seem to pose too many issues. However on Facebook I've noticed that if we go with page name of: FirstSecondThird (obsiously we can't add .co.uk - I've used camel case for readability) then when using the facebook search the page does NOT get listed for any of the keywords as it appears it only matches on whole strings. So I'm going to recommend that he changes Faceook page name to First Second Third (with spaces) even though client does not really like this option. Do you guys think that makes sense? Also if I do make that change should I also go with fixed Username of First-Second-Third i.e. with hyphens or stick with one long string i.e. FirstSecondThird, which matches the domain name? Any advice appreciated. PS hope this is under right topic- several others seemed applicable Thanks
Social Media | | redactuk0
