Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Need a layman's definition/analogy of the difference between schema and structured data
-
I'm currently writing a blog post about schema. However I want to set the record straight that schema is not exactly the same as structured data, although both are often used interchangeably. I understand this schema.org is a vocabulary of global identifiers for properties and things. Structured data is what Google officially stated as "a standard way to annotate your content so machines can understand it..."
Does anybody know of a good analogy to compare the two?
Thanks!
-
Hi Rosemary, Dave here.
I like to think of it like our addressing system. Because we all use the same system and format for our addresses on an envelope we don't need a code to tell us but as you know ... everyone displays their product information and other data differently on a page. Because of that the engines can have difficulty telling what bit of data is what. Is "blue" the color of the product, the color of the screen or simply used on the page in a "Don't feel blue ... buy XYZ !"
Structured data, as Matt well-noted, is just an idea really of matching information with what it means. Like saying "blue" = "product color".
Of course, that's all well-and-good but we can all build our own systems and many have been. If we're all using different systems then nothing makes sense so folks got together and created Schema.org simply as a body that could help create a standard. Like saying, "on an envelop you put the name first, then the address, then the city, then the state, then the zip code". If we put things on the envelop differently things would get messy so Schema basically gives us the instruction on how to pass information across. Schema isn't the idea or even the data, it's the instructions on how to tell Google what specific data means.
Clear as mud?
-
Well, let's see.
Structured data in this sense comes down to a method of labelling elements of your site in order to clarify what they are for search engine crawlers, microdata is a form of structured data that works in HTML5, and Schema is a standard for microdata. So Schema is microdata is structured data. All Schema (in this use) is structured data, but not all structured data is Schema.Maybe something like, if structured data represents all the team sports in the world, and microdata represents every game intended to be played on a football pitch, then Schema may be the Laws of the Game—the standard rules for international soccer.
Also, go Seattle Sounders!
-
Yes, thank you. However I'm looking for a simple layman's analogy. Most of the blog post readers are not going to be able to comprehend the technical aspects.
-
Hi Rosemary! There's actually a pretty decent explanation here: https://moz.rainyclouds.online/learn/seo/schema-structured-data
Structured data is a system of pairing a name with a value that helps search engines categorize and index your content. Microdata is one form of structured data that works with HTML5. Schema.org is a project that provides a particular set of agreed-upon definitions for microdata tags.
Does that make sense?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Change url structure and keeping the social media likes/shares
Hi guys, We're thinking of changing the url structure of the tutorials (we call it knowledgebase) section on our website. We want to make it shorter URL so it be closer to the TLD. So, for the convenience we'll call them old page (www.domain.com/profiles/profile_id/kb/article_title) and new page (www.domain.com/kb/article_title) What I'm looking to do is change the url structure but keep the likes/shares we got from facebook. I thought of two ways to do it and would love to hear what the community members thinks is better. 1. Use rel=canonical I thought we might do a rel=canonical to the new page and add a "noindex" tag to the old page. In that way, the users will still be able to reach the old page, but the juice will still link to the new page and the old pages will disappear from Google SERP and the new pages will start to appear. I understand it will be pretty long process. But that's the only way likes will stay 2. Play with the og:url property Do the 301 redirect to the new page, but changing the og:url property inside that page to the old page url. It's a bit more tricky but might work. What do you think? Which way is better, or maybe there is a better way I'm not familiar with yet? Thanks so much for your help! Shaqd
Intermediate & Advanced SEO | | ShaqD0 -
Other domains hosted on same server showing up in SERP for 1st site's keywords
For the website in question, the first domain alphabetically on the shared hosting space, strange search results are appearing on the SERP for keywords associated with the site. Here is an example: A search for "unique company name" shows the results: www.uniquecompanyname.com as the top result. But on pages 2 and 3, we are getting results for the same content but for domains hosted on the same server. Here are some examples with the domain name replaced: UNIQUE DOMAIN NAME PAGE TITLE
Intermediate & Advanced SEO | | Motava
ftp.DOMAIN2.com/?action=news&id=63
META DESCRIPTION TEXT UNIQUE DOMAIN NAME PAGE TITLE 2
www.DOMAIN3.com/?action=news&id=120
META DESCRIPTION TEXT2 UNIQUE DOMAIN NAME PAGE TITLE 2
www.DOMAIN4.com/?action=news&id=120
META DESCRIPTION TEXT2 UNIQUE DOMAIN NAME PAGE TITLE 3
mail.DOMAIN5.com/?action=category&id=17
META DESCRIPTION TEXT3 ns5.DOMAIN6.com/?action=article&id=27 There are more but those are just some examples. These other domain names being listed are other customer domains on the same VPS shared server. When clicking the result the browser URL still shows the other customer domain name B but the content is usually the 404 page. The page title and meta description on that page is not displayed the same as on the SERP.As far as we can tell, this is the only domain this is occurring for.So far, no crawl errors detected in Webmaster Tools and moz crawl not completed yet.0 -
What are Soft 404's and are they a problem
Hi, I have some old pages that were coming up in google WMT as a 404. These had links into them so i thought i'd do a 301 back to either the home page or to a relevant category or page. However these are now listed in WMT as soft 404's. I'm not sure what this means and whether google is saying it doesn't like this? Any advice welcomed.
Intermediate & Advanced SEO | | Aikijeff0 -
May know what's the meaning of these parameters in .htaccess?
Begin HackRepair.com Blacklist RewriteEngine on Abuse Agent Blocking RewriteCond %{HTTP_USER_AGENT} ^BlackWidow [NC,OR]
Intermediate & Advanced SEO | | esiow2013
RewriteCond %{HTTP_USER_AGENT} ^Bolt\ 0 [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Bot\ mailto:craftbot@yahoo.com [NC,OR]
RewriteCond %{HTTP_USER_AGENT} CazoodleBot [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^ChinaClaw [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Custo [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Default\ Browser\ 0 [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^DIIbot [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^DISCo [NC,OR]
RewriteCond %{HTTP_USER_AGENT} discobot [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Download\ Demon [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^eCatch [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ecxi [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^EirGrabber [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^EmailCollector [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^EmailSiphon [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^EmailWolf [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Express\ WebPictures [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^ExtractorPro [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^EyeNetIE [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^FlashGet [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^GetRight [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^GetWeb! [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Go!Zilla [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Go-Ahead-Got-It [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^GrabNet [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Grafula [NC,OR]
RewriteCond %{HTTP_USER_AGENT} GT::WWW [NC,OR]
RewriteCond %{HTTP_USER_AGENT} heritrix [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^HMView [NC,OR]
RewriteCond %{HTTP_USER_AGENT} HTTP::Lite [NC,OR]
RewriteCond %{HTTP_USER_AGENT} HTTrack [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ia_archiver [NC,OR]
RewriteCond %{HTTP_USER_AGENT} IDBot [NC,OR]
RewriteCond %{HTTP_USER_AGENT} id-search [NC,OR]
RewriteCond %{HTTP_USER_AGENT} id-search.org [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Image\ Stripper [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Image\ Sucker [NC,OR]
RewriteCond %{HTTP_USER_AGENT} Indy\ Library [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^InterGET [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Internet\ Ninja [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^InternetSeer.com [NC,OR]
RewriteCond %{HTTP_USER_AGENT} IRLbot [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ISC\ Systems\ iRc\ Search\ 2.1 [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Java [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^JetCar [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^JOC\ Web\ Spider [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^larbin [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^LeechFTP [NC,OR]
RewriteCond %{HTTP_USER_AGENT} libwww [NC,OR]
RewriteCond %{HTTP_USER_AGENT} libwww-perl [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Link [NC,OR]
RewriteCond %{HTTP_USER_AGENT} LinksManager.com_bot [NC,OR]
RewriteCond %{HTTP_USER_AGENT} linkwalker [NC,OR]
RewriteCond %{HTTP_USER_AGENT} lwp-trivial [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Mass\ Downloader [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Maxthon$ [NC,OR]
RewriteCond %{HTTP_USER_AGENT} MFC_Tear_Sample [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^microsoft.url [NC,OR]
RewriteCond %{HTTP_USER_AGENT} Microsoft\ URL\ Control [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^MIDown\ tool [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Mister\ PiX [NC,OR]
RewriteCond %{HTTP_USER_AGENT} Missigua\ Locator [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Mozilla.*Indy [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Mozilla.NEWT [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^MSFrontPage [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Navroad [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^NearSite [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^NetAnts [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^NetSpider [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Net\ Vampire [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^NetZIP [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Nutch [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Octopus [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Offline\ Explorer [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Offline\ Navigator [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^PageGrabber [NC,OR]
RewriteCond %{HTTP_USER_AGENT} panscient.com [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Papa\ Foto [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^pavuk [NC,OR]
RewriteCond %{HTTP_USER_AGENT} PECL::HTTP [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^PeoplePal [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^pcBrowser [NC,OR]
RewriteCond %{HTTP_USER_AGENT} PHPCrawl [NC,OR]
RewriteCond %{HTTP_USER_AGENT} PleaseCrawl [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^psbot [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^RealDownload [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^ReGet [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Rippers\ 0 [NC,OR]
RewriteCond %{HTTP_USER_AGENT} SBIder [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^SeaMonkey$ [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^sitecheck.internetseer.com [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^SiteSnagger [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^SmartDownload [NC,OR]
RewriteCond %{HTTP_USER_AGENT} Snoopy [NC,OR]
RewriteCond %{HTTP_USER_AGENT} Steeler [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^SuperBot [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^SuperHTTP [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Surfbot [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^tAkeOut [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Teleport\ Pro [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Toata\ dragostea\ mea\ pentru\ diavola [NC,OR]
RewriteCond %{HTTP_USER_AGENT} URI::Fetch [NC,OR]
RewriteCond %{HTTP_USER_AGENT} urllib [NC,OR]
RewriteCond %{HTTP_USER_AGENT} User-Agent [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^VoidEYE [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Web\ Image\ Collector [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Web\ Sucker [NC,OR]
RewriteCond %{HTTP_USER_AGENT} Web\ Sucker [NC,OR]
RewriteCond %{HTTP_USER_AGENT} webalta [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^WebAuto [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^[Ww]eb[Bb]andit [NC,OR]
RewriteCond %{HTTP_USER_AGENT} WebCollage [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^WebCopier [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^WebFetch [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^WebGo\ IS [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^WebLeacher [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^WebReaper [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^WebSauger [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Website\ eXtractor [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Website\ Quester [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^WebStripper [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^WebWhacker [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^WebZIP [NC,OR]
RewriteCond %{HTTP_USER_AGENT} Wells\ Search\ II [NC,OR]
RewriteCond %{HTTP_USER_AGENT} WEP\ Search [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Wget [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Widow [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^WWW-Mechanize [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^WWWOFFLE [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Xaldon\ WebSpider [NC,OR]
RewriteCond %{HTTP_USER_AGENT} zermelo [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^Zeus [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ^(.)Zeus.Webster [NC,OR]
RewriteCond %{HTTP_USER_AGENT} ZyBorg [NC]
RewriteRule ^. - [F,L] Abuse bot blocking rule end End HackRepair.com Blacklist1 -
A few questions on Google's Structured Data Markup Helper...
I'm trying to go through my site and add microdata with the help of Google's Structured Data Markup Helper. I have a few questions that I have not been able to find an answer for. Here is the URL I am referring to: http://www.howlatthemoon.com/locations/location-chicago My company is a bar/club, with only 4 out of 13 locations serving food. Would you mark this up as a local business or a restaurant? It asks for "URL" above the ratings. Is this supposed to be the URL that ratings are on like Yelp or something? Or is it the URL for the page? Either way, neither of those URLs are on the page so I can't select them. If it is for Yelp should I link to it? How do I add reviews? Do they have to be on the page? If I make a group of days for Day of the Week for Opening hours, such as Mon-Thu, will that work out? I have events on this page. However, when I tried to do the markup for just the event it told me to use itemscope itemtype="http://schema.org/Event" on the body tag of the page. That is just a small part of the page, I'm not sure why I would put the event tag on the whole body? Any other tips would be much appreciated. Thanks!
Intermediate & Advanced SEO | | howlusa0 -
Do links to PDF's on my site pass "link juice"?
Hi, I have recently started a project on one of my sites, working with a branch of the U.S. government, where I will be hosting and publishing some of their PDF documents for free for people to use. The great SEO side of this is that they link to my site. The thing is, they are linking directly to the PDF files themselves, not the page with the link to the PDF files. So my question is, does that give me any SEO benefit? While the PDF is hosted on my site, there are no links in it that would allow a spider to start from the PDF and crawl the rest of my site. So do I get any benefit from these great links? If not, does anybody have any suggestions on how I could get credit for them. Keep in mind that editing the PDF's are not allowed by the government. Thanks.
Intermediate & Advanced SEO | | rayvensoft0 -
How to prevent 404's from a job board ?
I have a new client with a job listing board on their site. I am getting a bunch of 404 errors as they delete the filled jobs. Question: Should we leave the the jobs pages up for extra content and entry points to the site and put a notice like this job has been filled, please search our other job listings ? Or should I no index - no follow these pages ? Or any other suggestions - it is an employment agency site. Overall what would be the best practice going forward - we are looking at probably 20 jobs / pages per month.
Intermediate & Advanced SEO | | jlane90 -
Soft 404's from pages blocked by robots.txt -- cause for concern?
We're seeing soft 404 errors appear in our google webmaster tools section on pages that are blocked by robots.txt (our search result pages). Should we be concerned? Is there anything we can do about this?
Intermediate & Advanced SEO | | nicole.healthline4