Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Impact of distribution of backlinks across multiple pages
-
Community,
I would be interested to see if anyone has been seeing any experiments, experience documentation, or other data that would give context around the impact of pointing backlinks not just to your money page / home page but distribute it across pages.
When doing competitive research I often run into competition which has lower domain strength and page rank but a link profile that is more spread out across their domain; these competitors often outrank my site despite their individual page properties being weaker.
Any reference to existing documented experiments, personal experience or guidance is welcome.
-
Hi, the higher up the architecture the links are pointing to, the more pages the authority has the potential to influence if. For example building links to the homepage will also help any pages that it links to. Building links to one page only will have a larger impact on that particular page but won't benefit others as much. Does this make sense?
I hope this answers your question, unfortunately I don't know of any case studies since it can't really be compared. I'm still not 100% sure of the question if I'm honest.
Craig
-
Thanks Craig,
Agreed that the impact of authority link building is well proven. The direction of this question has been explicitly about any case studies experiments that compare a link building strategy targeted primarily towards one money page (e.g. home page) vs a strategy that is more distributed across pages.
-
Hi, do you have any examples?
Generally speaking, it is a good idea to get links to a wide range of pages as you said. A basic example of this would be getting links to a wide variety of product pages or product category pages. There are several case studies on Moz blog were link building hs shown a positive impact, is there something specific that you would like to see? The question seems very generic so I'm struggling to give you concrete examples or help.
Craig
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Foreign Language Backlinks Be Valuable?
I've done a lot of searching on this subject, but I keep seeing conflicting answers. Are backlinks from foreign language websites valuable? For example, a travel website in English picks up a couple backlinks in Indonesian language (and other languages) from foreign sites that have a DA of 60-70 or higher. The topic is partially related, but the language is totally different. Would those links still be valuable for the English website's DA? Has this ever been answered conclusively? Thanks
Link Building | | David56751 -
How Many Backlinks does I need to rank?
A keyword Olehana private label cosmetic company that also my competitor have 4k ref domain for this keyword. So Do I need more than 4k ref domain with anchortext "olehana" Please help me. Thanks.
Link Building | | arainbadami0 -
Web 2.0 Backlinks
Hi Normal Web 2.0 websites like Wordpress.com, blogger.com have very High DA and PA. But when we create a subdomain, DA and PA falls to 1 as Google treats subdomain as new websites. Does it make any sense then to get backlinks from web 2.0 websites? will it help in Google rankings?
Link Building | | aliasgarbabat1234567890 -
Parent pages : Duplicate content
Hello, I think this question relates to "Parent pages" structure or SILO but I couldn't find an answer online. For a website that sell products, for example "Appliances". A link to this page appears in 1 category of the menu named "kitchen" but also in another 1 category named "household appliances". It means that it appears twice in the menu but with a unique URL. Would that affect SEO ? Is it duplicate content ? And would it be better to choose 1 father or let it that way ? Thanks for your help. Max
Link Building | | Sodimaccl1 -
Do citations count as backlinks?
Hello, So I may have a simple question- do citations such as yp and manta for an example count as backlinks? So if they do, would this be a natural link so good for seo? or a citation where it may be a backlink, but not very helpful for seo backlink profile? Thank you to all
Link Building | | Berner0 -
Homepage Vs. Inner Page Backlink Building?
If I'm trying to rank multiple inner pages, when does strengthening the homepage become more productive than strengthening the inner pages themselves? Is there a strategy to this? For example, maybe you build up a few dozen backlinks to each inner page, and then focus all your efforts on the homepage? Because, from my understanding, strengthening the homepage will go a long way towards helping your inner pages rank. Is that correct?
Link Building | | JABacchetta0 -
Changing backlinks anchor text
Hi, I've read a few blog post here that suggests the strength of building links using your brand as an anchor text. This supposedly gives the site authority. Currently a chunck of the back links to my homepage are on generic terms i'm trying to rank for which doesn't seem to be working very well. I was thinking of contacting the various webmasters to change the anchor text to that of the site brand name but wondering if this will signal a manipulation of links to the search engines and potentially could be flagged as paid links? Has anybody done this before and what is the danger of doing this? Thanks Duke
Link Building | | clickangel0 -
Are backlinks to a domain that redirects useless?
I am working on trying to get backlinks. We are currently redirecting a few Domains to our current domain name. One of the Domains that is redirecting is the main Domain, we will be advertising in the near future. Can I send backlinks to the redirected URL or does it only carry link juice if it is to the main Domain?
Link Building | | hfranz0