Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Turn SEO data into actionable content briefs

      Turn SEO data into actionable content briefs

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Reporting & Analytics
    4. In Google Search Console: Total Clicks differ from the sum clicks on search queries

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    In Google Search Console: Total Clicks differ from the sum clicks on search queries

    Reporting & Analytics
    4
    4
    10829
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • NachoRetta
      NachoRetta last edited by

      Hi.This may be a google technical question, but I've searched a lot and I couldn't find any certain information about that.The problem appears when you look at two stats in Search Console ( WebMasters Tools, some months ago), particulary in the Search Analysis.1- Total clicks2- Sum of clicks at every search query.I attached an image to make me clear.8IZsxs6.png

      1 Reply Last reply Reply Quote 2
      • DirkC
        DirkC @GastonRiera last edited by

        The answer doesn't change - even after the update the totals of clicks for the individual keywords will in most cases not correspond to the total number of clicks which is listed above the list. I just did a quick check on our properties - and there doesn't seem to be a significant change.

        1 Reply Last reply Reply Quote 0
        • GastonRiera
          Gaston Riera @DirkC last edited by

          What do you think about the update that was informed some days after your answer?
          It's showed in the WMT console:

          https://support.google.com/webmasters/answer/6211453#search_analytics

          DirkC 1 Reply Last reply Reply Quote 1
          • DirkC
            DirkC last edited by

            It's always this way - if you add up the clicks of the individual keywords about 50% of the clicks are missing. Google gives some reasons here (like privacy reasons) but they can hardly explain the (huge) differences. 
            See it from the positive side - at least you have some visibility on the keywords...

            Dirk

            GastonRiera 1 Reply Last reply Reply Quote 5
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • kvncrll

              Moz reports way fewer backlinks than google search?

              My site is only 11 months old but has steadily (if not slowly) been gaining backlinks. My question, is why Moz shows me at 303 backlinks and Google search console is showing at 1,237? I am more than a little suspicious that this could highlight the reason Moz shows such an unfavorable DA ranking for our site at a DA12.  Other competitors that rank for similar keywords to mine are DA 42, DA 65, DA 73, etc. If the largest ranking factor is links, and they have mine reported incorrectly - is this the issue with DA as it relates to sites like mine? Any answer from someone who has experienced similar, or has a definitive answer is more than welcome to chime in! Thanks, Kevin

              Reporting & Analytics | | kvncrll
              0
            • Gavo

              Google Analytics Goals - Button Tracking

              Does anyone know if there is a really easy way to track a button in Google Analytics yourself? It seems that most button click goal setups involve some use of tricky code and I'm wondering if there is a much easier way to do this that will allow us to simply setup and track certain button clicks as goal conversions in Analytics. Your help here is much appreciated!

              Reporting & Analytics | | Gavo
              0
            • lincolndigitalgroup

              Difference between External Followed Links and Total External Links?

              Hello, could someone please elaborate on what is meant by "External Followed Links" vs. "Total External Links"? Does "External Followed Links" mean the number of links that are generating traffic to the site? Or is there some other way to conceptualize it? Any help would be appreciated! Thank you in advance.

              Reporting & Analytics | | lincolndigitalgroup
              1
            • henya

              Google Ad referral

              I was wondering if someone could decode the jumble of a referral - this is supposedly the referal that led to a click through to my site via a product listing ad. I am trying to figure out how www.nextag.com comes in to the picture as we do not have refurbexperts even listed there? Thanks to anyone who tries/does work it out. http://www.googleadservices.com/pagead/aclk?sa=L&ai=CGXud6DmDU_qeL5THygHpuICwCaTZwMYD_Nvvv0bEwMS50wEIBhAEIOn5-gEoBVCl7P7f-v____8BYMnu8omYpPQSoAHAhIv9A8gBB8gDG6oEJ0_QwcNc5zNun_d7S5KNcMT6uPjjH_mMDkKFFgBCQ6aKICRPJVVa7MAFBYgGAaAGJoAHqPv0ApAHAeASupqdo-ypit0m&ohost=www.google.com&cid=5GhZEzUCSC6x9n2wxOdz3-mrAfSUkvHKPN3wD5yLInnlNil_&sig=AOD64_1D1z1JPYbFP0UnUglJVOfvd25RfA&adurl=http://refurbexperts.com/product/527/HP-LaserJet-P2015-Laser-Printer-RECONDITIONED%3Futm_source%3Dproductlistingads%26utm_medium%3Dadwords%26utm_campaign%3Dadwords&ctype=5&nb=0&res_url=http%3A%2F%2Fwww.nextag.com%2Fhp-p2015-laserjet%2Fproducts-html%3Fnxtg%3D116d0a1c0504-9FFEB16DE52A7E2A&rurl=http%3A%2F%2Fwww.nextag.com%2Fgoto.jsp%3Fp%3D3652%26search%3Dhp%2520p2015%2520laserjet%26t%3Dag%253D1384181795%26crid%3D48271786%26gg_aid%3D20169721025%26gg_site%3D%26gclid%3DCjgKEAjwzIucBRDzjIz9qMOB3TASJABBIwL1LHK7GcAPS6yHGpd9Kq3wsZrcPORAWD8QCWivr4W75PD_BwE&nm=11&nx=43&ny=12&is=700x181&clkt=187

              Reporting & Analytics | | henya
              0
            • K2_Sports

              Google Analytics Showing Inflated Product Revenue

              Hi- For the month of Feb on two of our sites we are seeing inflated product revenues. I have not seen this before and I am not having any luck searching for answers. Here is the issue: Product B sells for $159.95 For the month of Feb we sold 3 thus revenue should be ~$479.85 GA is showing Product B's revenue at $3,360.00 I read online that sometimes folks will bookmark the receipt page and that can cause this and we would need to put a catch in place for this but I am guessing this is not the case as it is happening on two sites. Please let me know if you have any questions.

              Reporting & Analytics | | K2_Sports
              0
            • Robert-B

              Localhost:4444 Showing Up in Google Analytics

              Hello All, Lately in my Google Analytics account I have noticed a referral source labelled: localhost:4444 The number of visits is really high from this source, but I have no idea (no clue!) what it actually means. Can anyone shed some light on what this is about? Should I be creating some sort of filter to screen out this as a referral source (assuming it is not legitimate)? Many thanks in advance. Cheers!

              Reporting & Analytics | | Robert-B
              0
            • endlessrange

              What is s.ytimg.com in google analytics?

              My clients GA reports 273 visits from s.ytimg.com.  I go to the site, it doesn't exist. I googled it, there were some code with s.ytimg.com in it, but nothing I could understand. Anybody have an idea where this comes from?

              Reporting & Analytics | | endlessrange
              0
            • johnshearer

              AW Stats vs Google Analytics

              Hey Moz Community, I am looking to get opinions on the best practice for analytics/traffic analysis. From experience I know that AW Stats reads high and Google Analytics reads low for traffic for reason in this article http://www.smartz.com/blog/2009/01/23/analytic-confusion-%E2%80%93-awstats-vs-google-analytics/ It drives me a little nuts how far off both are for some pages.  I have one article that shows 100 views (GA) and AW stats shows 5 times that number of views. Any suggestions or systems you recommend? Thanks

              Reporting & Analytics | | johnshearer
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.