Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Turn SEO data into actionable content briefs

      Turn SEO data into actionable content briefs

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. "Null" appearing as top keyword in "Content Keywords" under Google index in Google Search Console

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    "Null" appearing as top keyword in "Content Keywords" under Google index in Google Search Console

    Intermediate & Advanced SEO
    3
    5
    1714
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • vivekrathore
      vivekrathore last edited by

      Hi,

      "Null" is appearing as top keyword in Google search console > Google Index > Content Keywords for our site http://goo.gl/cKaQ4K . We do not use "null" as keyword on site. We are not able to find why Google is treating "null" as a keyword for our site. Is anyone facing such issue.

      Thanks & Regards

      1 Reply Last reply Reply Quote 0
      • Tom-Anthony
        Tom-Anthony @UmarKhan last edited by

        It seems like the issue is a bug in the way Google handle data from your site ('null' being computer speak for 'empty', and often appearing after buggy handling of data). However, it seems that the indication from Umar is correct, and that this buggy data handling is likely prompted by crawling issue so that is the best place to start.

        1 Reply Last reply Reply Quote 0
        • UmarKhan
          UmarKhan @vivekrathore last edited by

          Hey Anirban,

          There was some DNS and server problems that causing the crawling issues. Have you checked your crawl report in Search Console?

          1 Reply Last reply Reply Quote 0
          • vivekrathore
            vivekrathore last edited by

            Hi Umar,

            Thanks for a quick reply. Could you kindly brief - what kind of crawling issues were those. Any suggestions - from where should we start and what should we look at to solve this.

            Regards,

            UmarKhan 1 Reply Last reply Reply Quote 0
            • UmarKhan
              UmarKhan last edited by

              Hey,

              Yes I did face this issue sometimes ago and figured it out it was due to crawling issues. We solved all of them and resubmitted the sitemap and it's started showing up the data after a day or two.

              By the way, SEMRush could help you with organic ranked keywords data of yours. (A temporarily solution till you resolve this)

              Hope this helps!

              Umar

              Tom-Anthony 1 Reply Last reply Reply Quote 2
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • lcourse

                What is best practice for "Sorting" URLs to prevent indexing and for best link juice ?

                We are now introducing 5 links in all our category pages for different sorting options of category listings.
                The site has about 100.000 pages and with this change the number of URLs may go up to over 350.000 pages.
                Until now google is indexing well our site but I would like to prevent the "sorting URLS" leading to less complete crawling of our core pages, especially since we are planning further huge expansion of pages soon. Apart from blocking the paramter in the search console (which did not really work well for me in the past to prevent indexing) what do you suggest to minimize indexing of these URLs also taking into consideration link juice optimization? On a technical level the sorting is implemented in a way that the whole page is reloaded, for which may be better options as well.

                Intermediate & Advanced SEO | | lcourse
                0
              • vivekrathore

                Google indexing pages from chrome history ?

                We have pages that are not linked from site yet they are indexed in Google. It could be possible if Google got these pages from browser. Does Google takes data from chrome?

                Intermediate & Advanced SEO | | vivekrathore
                0
              • GregB123

                How to NOT appear in Google results in other countries?

                I have ecommerce sites the only serve US and Canada. Is there a way to prevent a site from appearing in the Google results in foreign countries? The reason I ask is that we also have a lot of informational pages that folks in other countries are visiting, then leaving right after reading. This is making our overall Bounce Rate very high (64%). When we segment the GA data to look at just our US visitors, then the Bounce Rate drops a lot. (to 48%) Thanks!

                Intermediate & Advanced SEO | | GregB123
                0
              • mirabile

                Brackets vs Encoded URLs: The "Same" in Google's eyes, or dup content?

                Hello, This is the first time I've asked a question here, but I would really appreciate the advice of the community - thank you, thank you!  Scenario:  Internal linking is pointing to two different versions of a URL, one with brackets [] and the other version with the brackets encoded as %5B%5D Version 1: http://www.site.com/test?hello**[]=all&howdy[]=all&ciao[]=all
                Version 2: http://www.site.com/test?hello
                %5B%5D**=all&howdy**%5B%5D**=all&ciao**%5B%5D**=all Question: Will search engines view these as duplicate content?  Technically there is a difference in characters, but it's only because one version encodes the brackets, and the other does not (See: http://www.w3schools.com/tags/ref_urlencode.asp) We are asking the developer to encode ALL URLs because this seems cleaner but they are telling us that Google will see zero difference.   We aren't sure if this is true, since engines can get so _hung up on even one single difference in character.  _ We don't want to unnecessarily fracture the internal link structure of the site, so again - any feedback is welcome, thank you. 🙂

                Intermediate & Advanced SEO | | mirabile
                0
              • danatanseo

                How is Google crawling and indexing this directory listing?

                We have three Directory Listing pages that are being indexed by Google: http://www.ccisolutions.com/StoreFront/jsp/ http://www.ccisolutions.com/StoreFront/jsp/html/ http://www.ccisolutions.com/StoreFront/jsp/pdf/ How and why is Googlebot crawling and indexing these pages? Nothing else links to them (although the /jsp.html/ and /jsp/pdf/ both link back to /jsp/). They aren't disallowed in our robots.txt file and I understand that this could be why. If we add them to our robots.txt file and disallow, will this prevent Googlebot from crawling and indexing those Directory Listing pages without prohibiting them from crawling and indexing the content that resides there which is used to populate pages on our site? Having these pages indexed in Google is causing a myriad of issues, not the least of which is duplicate content. For example, this file <tt>CCI-SALES-STAFF.HTML</tt> (which appears on this Directory Listing referenced above - http://www.ccisolutions.com/StoreFront/jsp/html/) clicks through to this Web page: http://www.ccisolutions.com/StoreFront/jsp/html/CCI-SALES-STAFF.HTML This page is indexed in Google and we don't want it to be. But so is the actual page where we intended the content contained in that file to display: http://www.ccisolutions.com/StoreFront/category/meet-our-sales-staff As you can see, this results in duplicate content problems. Is there a way to disallow Googlebot from crawling that Directory Listing page, and, provided that we have this URL in our sitemap: http://www.ccisolutions.com/StoreFront/category/meet-our-sales-staff, solve the duplicate content issue as a result? For example: Disallow: /StoreFront/jsp/ Disallow: /StoreFront/jsp/html/ Disallow: /StoreFront/jsp/pdf/ Can we do this without risking blocking Googlebot from content we do want crawled and indexed? Many thanks in advance for any and all help on this one!

                Intermediate & Advanced SEO | | danatanseo
                0
              • JohnPeters

                "Jump to" Links in Google, how do you get them?

                I have just seen yoast.com results in Google and noticed that nearly all the indexed pages show a "Jump to" link So instead of showing the full URL under the title tag, it shows these type of links yoast.com › SEO
                yoast.com › Social Media
                yoast.com › Analytics With the SEO, Social Media and Analytics all being clickable. How has he achieved this? And is it something to try and incorporate in my sites?

                Intermediate & Advanced SEO | | JohnPeters
                0
              • alexgray

                Google Said "Repeat the search with the omitted results included."

                We have some pages targeting the different countries but with the Near to Similar content/products, just distinguished with the country name etc. one of the page was assigned to me for optimizing. two or three Similar pages are ranked with in top 50 for the main keyword. I updated some on page content to make it more distinguish from others. After some link building, I found that this page still not showing in Google result, even I found the following message on the google. "In order to show you the most relevant results, we have omitted some entries very similar to the 698 already displayed.
                If you like, you can repeat the search with the omitted results included." I clicked to repeat omitted result and found that my targeted url on 450th place in google (before link building this was not) My questions are Is google consider this page low quality or duplicate content? Is there any role of internal linking to give importance a page on other (when they are near to similar)? Like these pages can hurt the whole site rankings? How to handle this issue?

                Intermediate & Advanced SEO | | alexgray
                0
              • seoug_2005

                Zero visits from keyword in Google Analytics

                The keyword  "business engagement in outsourcing" shows 0 visits. I have a look at Seomoz post at - http://www.seomoz.org/blog/advanced-google-analytics. According to it, "If someone makes more than one visit to a site within the same "session" and each visit comes from a search but on different keywords, then both keywords will be included in the keywords report - the first with 0 visits and the second with 1 visit" In my  GA report, i could only see 0 visit for the above keyword. Why is 1 visit not being shown ? On reading the blog, http://webanalysis.blogspot.com/2008/04/google-analytics-tips-and-tricks-why-do.html#axzz1UPqhMV7o i am more confused, as it says "Google Analytics, assigns the visitors activity to the first keyword " . which is NOT what seomoz suggests

                Intermediate & Advanced SEO | | seoug_2005
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.