Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Country subfolders showing as sitelinks in Google, country targeting for home page no longer working
-
Hi There,
Just wondering if you can help.
Our site has 3 region versions (General .com, /ie/ for Ireland and /gb/ for UK), each submitted to Google Webmaster Tools as seperate sites with hreflang tags in the head section of all pages. Google was showing the correct results for a few weeks, but I resubmitted the home pages with slight text changes last week and something strange happened, though it may have been coincidental timing.
When we search for the brand name in google.ie or google.co.uk, the .com now shows as the main site, where the sitelinks still show the correct country versions. However, the country subdirectories are now appearing as sitelinks, which is likely causing the problem. I have demoted these on GWT, but unsure as to whether that will work and it seems to take a while for sitelink demotion to work.
Has anyone had anything similar happen? I thought perhaps it was a markup issue breaking the head section so that Google can no longer see the hreflangs pointing to each other as alternates. I checked the source code in w3 validator and it doesn't show any errors. Anyway, any help would be much appreciated - and thanks to anyone who gets back, it's a tricky type of issue to troubleshoot.
Thanks, Ro
-
With HREFLANG tags, you are sending weird signals. I would recommend ensuring that /ie/ is claimed in Google WMT and targeted to Ireland. The content in the subfolder needs to be specific to your Ireland market, meaning it needs to have different content. It doesn't have to be completely different, but different. Otherwise, it looks like duplicate content and the SEs are going to pick the stronger of the two.
Right now, you are telling them that the only difference in the content is that /ie/ is in Irish English, and /gb/ is in British English. It's not different enough to warrant showing the other content over your main homepage as that is stronger.
Does that all make sense? I would remove the HRELFANGs, ensure the right targeting is in place and that the content is different per country to target those countries.
-
Hi Kate,
Yes, they are geo-targeted versions of the site, but the idea would be to create multilingual versions of the site for other territories in the future, so the hreflang + country targeting seemed to be the best option to allow for future expansion in the site framework.
The site was working correctly for about a month before Google started showing country subfolders as sitelinks for the main domain. However, the correct locale sub-pages are still being shown for other search terms. Seems to be an issue with the home page or branded search, where the correct country homepage is no longer being shown as the main result, and instead as a sitelink beneath the domain.
Ro
-
These are geo-targeted sections and not translations right?
If so, the HREFLANG tags are not needed. Those are for translations. If you have the subfolders marked in Google WMT as geo-targeted to those countries, you should be okay.
How long have you had this setup?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google.ie returning more and more UK based results, why?
I have discovered the most infuriating issue with Google Search for Irish users and it seems to be getting increasingly worse in the last 2 years or so. This is not only frustrating as a business owner (in fact it could bring a business to its knees) but it is rage inducing as a consumer.
International SEO | | Secrets
Google knows the location where I am searching from and I'm using google.ie yet I still get just a small number of Irish websites usually followed by eBay and Amazon results then a never ending list of websites that are based in the United Kingdom. Now, I know the one thing that we all have in common is the use of the English language, however what we don't have in common is shipping costs. In order to slightly increase the number of Irish based companies I need to add in the phrase 'Ireland' to my search (on google.ie in Ireland) and this makes only a small difference. In fact, oftentimes Google seems to throw in the odd American or Australian site just to really wind me up.
It's completely absurd that Google rarely returns results for .ie websites or irish based websites when searching in Ireland. Many UK companies don't ship to Ireland (including many of the eBay and Amazon results). This is killing Irish businesses who have the products and cheaper or free shipping and many how are working damn hard on their SEO are still being passed up for companies that have nothing to do with our economy.... Why oh why is this happening.0 -
Sub-domains or sub-directories for country-specific versions of the site?
What approach do you think would be better from an SEO perspective when creating country-targeted versions for an eCommerce site (all in the same language with slight regional changes) - sub-domains or sub-directories? Is any of the approaches more cost effective, web development-wise? I know this topic's been under much debate and I would really like to hear your opinion. Many thanks!
International SEO | | ramarketing0 -
Showing different content according to different geo-locations on same URL
We would like our website to show different content according to different Geo-locations (but in the same language). For example, if www.mywebsite.com is accessed from the US, it would show text (in English) appealing to North Americans, but, if accessed from Japan, it would show text (also in English) that appeals more to Japanese people. In the Middle East, we would like the website to show different images than those shown in the US and Asia. Our main concern is that we would like to keep the same URL. How will Google index these pages? Will it index the www.mywebsite.com (Japan version) in its Asia archives and the www.mywebsite.com (US version) in its North American archives? Will Google penalise us for showing different content across Geo-locations on the same URL? What if a URL is meant to show content only in Japan? Are there any other issues that we should be looking out for? Kindest Regards L.B.
International SEO | | seoec0 -
Subdomains or subfolders for language specific sites?
We're launching an .org.hk site with English and Traditional Chinese variants. As the local population speaks both languages we would prefer not to have separate domains and are deciding between subdomains and subfolders. We're aware of the reasons behind generally preferring folders, but many people, including moz.rainyclouds.online, suggest preferring subfolders to subdomains with the notable exception of language-specific sites. Does this mean subdomains should be preferred for language specific sites, or just that they are okay? I can't find any rationale to this other than administrative simplification (e.g. easier to set up different analytics / hosting), which in our case is not an issue. Can anyone point me in the right direction?
International SEO | | SOS_Children0 -
How to fix the duplicate content problem on different domains (.nl /.be) of your brand's websites in multiple countries?
Dear all, what is the best way to fix the duplicate content problem on different domains (.nl /.be) of your brand's websites in multiple countries? What must I add to my code of websites my .nl domain to avoid duplicate content and to keep the .nl website out of google.be, but still well-indexed in google.nl? What must I add to my code of websites my .be domain to avoid duplicate content and to keep the .nl website out of google.be, but still well-indexed in google.nl? Thanks in advance!
International SEO | | HMK-NL3 -
How to rank in Google for a specific country?
Hi, I've a relative good ranking for a specific keyword in google.com (english queries (hl=en)), but searching for the same keyword in google.com.br (Brazilian Portuguese (hl=pt-BR)), my rank for that keyword is far worst. The question is: I need to do something specific to rank in google.com.br (hl=pt-BR)? I'm doing the regular link building. Creating some blogs, blogging for 10 days before droping my links, and creating link wheels the same way. The blogs I create to make links are written in Brazilian Portuguese, also, the blog that I'm trying to rank higher, is also written in Brazilian Portuguese. Sorry for the english, it's not my native language. Thanks
International SEO | | izaiasalmeida0 -
Subdomain hosted in a different country - what are the implications?
Hello, We are looking at creating an eCommerce section to a website and we are just weighing up the options: Magento - host on hour own server - great but it can often be very slow when hosting a shared server. Shopify - hosted solution but hosting is in the US and we are in the UK and shop will be hosted on a subdomain as a result Build our own solution - time consuming and costly There are two issues that have arisen from this situation.... Is it worse for SEO to host your store in a different country or to host in your country but your store potentially run slower? I'm swaying to the side of the argument that says give your users a good and fast experience instead of worrying about where you host the store. Bearing in mind that the main website will be hosted in the UK anyway and it is just the subdomain that will be hosted in the US. Just wondered if anybody has had experience with this or if I'm missing something? All feedback greatly appreciated! Thanks, Elias
International SEO | | A_Q0 -
Targeting Different Countries... One Site or Separate?
I have a client who has 3 ecommerce sites. They are somewhat differentiated but for the most part sell the same stuff. Luckily 2 of them are quite authoritative, old and rank reasonably well. Most of the visitors and sales come from the US. He wants to start targeting Europe, Mexico and Canada. What are your suggestions for doing this? Are we better targeting on the main domains? Not really sure how to do that? Should we use a subdomain and a new store front for each geo? Should we use a .co.uk .co.mx and .co.ca each with a unique storefront? It looks like we are moving to a Magento platform so setting up multiple storefronts on a single database is not a big issue. Anyone have any experience with this?
International SEO | | BlinkWeb0
