Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
My landing pages don't show up in the SERPs, only my frontpage does.
-
I am having some trouble with getting the landing pages for a clients website to show up in the SERPs.
As far as I can see, the pages are optimized well, and they also get indexed by Google.The website is a danish webshop that sells wine, www.vindanmark.com
Take for an instance this landing page, http://www.vindanmark.com/vinhandel/
It is optimzied for the keywords "Vinhandel Århus". Vinhandel means "Winestore" and "Århus" is a danish city.As you can see, I manage to get them at page 1 (#10), but it's the frontpage that ranks for the keyword. And this goes for alle the other landing pages as well.
But I can't figure out, why the frontpage keep outranking the landingpages on every keyword.
What am I doing wrong here? -
I will check all the landing pages for this, and see if it helps.
Thank you for your feedback
-
No, so far there is very little backlinks to my deep-content pages, so I will definitely have to work a little more on this. Thanks for your feedback

-
Hi
Its a common problem, just check this items:
- You are linking to the landing page from homepage with anchor text?
- you have exact landing page keywords in your homepage title and metas?
- your homepage shouldn't optimize for the landing page keywords
- start building links to landing page to show to Google the right page to rank
-
This seems to be very common... home pages should outrank deeper pages, yes?. Are there any external backlinks (from relevant, authoritative sites) to your deep-content landing pages? Perhaps all your credibility resides on your home page. Have you done any off-page SEO for the landing pages?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My last site crawl shows over 700 404 errors all with void(0 added to the ends of my posts/pages.
Hello, My last site crawl shows over 700 404 errors all with void(0 added to the ends of my posts/pages. I have contacted my theme company but not sure what could have done this. Any ideas? The original posts/pages are still correct and working it just looks like it did duplicates and added void(0 to the end of each post/page. Questions: There is no way to undo this correct? Do I have to do a redirect on each of these? Will this hurt my rankings and domain authority? Any suggestions would be appreciated. Thanks, Wade
Intermediate & Advanced SEO | | neverenoughmusic.com0 -
Why some domains and sub-domains have same DA, but some others don't?
Hi I noticed for some blog providers in my country, which provide a sub-domian address for their blogs. the sub-domain authority is exactly as the main domain. Whereas, for some other blog providers every subdomain has its different and lower authority. for example "ffff.blog.ir" and "blog.ir" both have domain authority of 60. It noteworthy to mention that the "ffff.blog.ir" does not even exist! This is while mihanblog.com and hfilm.mihanblog.com has diffrent page authority.
Intermediate & Advanced SEO | | rayatarh5451230 -
Is it still true that 3xx redirects don't cause you to lose any ranking?
In this: https://moz.rainyclouds.online/blog/301-redirection-rules-for-seo it says that simply redirecting - provided you don't change anything on the page - isn't going to cost you rankings. Is this still true, or is there any new data/case studies that have been done since? I haven't seen anything updating it and just want to make sure because it's from 2016. We want to do simple 301 redirecting without any changes to the page. Or has anyone had an opposite experience?
Intermediate & Advanced SEO | | AngieJohnston1 -
How will changing my website's page content affect SEO?
Our company is looking to update the content on our existing web pages and I am curious what the best way to roll out these changes are in order to maintain good SEO rankings for certain pages. The infrastructure of the site will not be modified except for maybe adding a couple new pages, but existing domains will stay the same. If the domains are staying the same does it really matter if I just updated 1 page every week or so, versus updating them all at once? Just looking for some insight into how freshening up the content on the back end pages could potentially hurt SEO rankings initially. Thanks!
Intermediate & Advanced SEO | | Bankable1 -
Ranking 1st for a keyword - but when 's' is added to the end we are ranking on the second page
Hi everyone - hope you are well. I can't get my head around why we are ranking 1st for a specific keyword, but then when 's' is added to the end of the keyword - we are ranking on the second page. What could be the cause of this? I thought that Google would class both of the keywords the same, in this case, let's say the keyword was 'button'. We would be ranking 1st for 'button', but 'buttons' we are ranking on the second page. Any ideas? - I appreciate every comment.
Intermediate & Advanced SEO | | Brett-S0 -
Help! The website ranks fine but one of my web pages simply won't rank on Google!!!
One of our web pages will not rank on Google. The website as a whole ranks fine except just one section...We have tested and it looks fine...Google can crawl the page no problem. There are no spurious redirects in place. The content is fine. There is no duplicate page content issue. The page has a dozen product images (photos) but the load time of the page is absolutely fine. We have the submitted the page via webmaster and its fine. It gets listed but then a few hours later disappears!!! The site has not been penalised as we get good rankings with other pages. Can anyone help? Know about this problem?
Intermediate & Advanced SEO | | CayenneRed890 -
Using subdomains for related landing pages?
Seeking subdomain usage and related SEO advice... I'd like to use multiple subdomains for multiple landing pages all with content related to the main root domain. Why?...Cost: so I only have to register one domain. One root domain for better 'branding'. Multiple subdomains that each focus on one specific reason & set of specific keywords people would search a solution to their reason to hire us (or our competition).
Intermediate & Advanced SEO | | nodiffrei0 -
Targeting local areas without creating landing pages for each town
I have a large ecommerce website which is structured very much for SEO as it existed a few years ago. With a landing page for every product/town nationwide (its a lot of pages). Then along came Panda... I began shrinking the site in Feb last year in an effort to tackle duplicate content. We had initially used a template only changing product/town name. My first change was to reduce the amount of pages in half by merging the top two categories, as they are semantically similar enough to not need their own pages. This worked a treat, traffic didn't drop at all and the remaining pages are bringing in the desired search terms for both these products. Next I have rewritten the content for every product to ensure they are now as individual as possible. However with 46 products and each of those generating a product/area page we still have a heap of duplicate content. Now i want to reduce the town pages, I have already started writing content for my most important areas, again, to make these pages as individual as possible. The problem i have is that nobody can write enough unique content to target every town in the UK via an individual page (times by 46 products), so i want to reduce these too. QUESTION: If I have a single page for "croydon", will mentioning other local surrounding areas on this page, such as Mitcham, be enough to rank this page for both towns? I have approx 25 Google local place/map listings and grwoing, and am working from these areas outwards. I want to bring the site right down to about 150 main area pages to tackle all the duplicate content, but obviously don't want to lose my traffic for so many areas at once. Any examples of big sites that have reduced in size since Panda would be great. I have a headache... Thanks community.
Intermediate & Advanced SEO | | Silkstream0