Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Turn SEO data into actionable content briefs

      Turn SEO data into actionable content briefs

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. My landing pages don't show up in the SERPs, only my frontpage does.

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    My landing pages don't show up in the SERPs, only my frontpage does.

    Intermediate & Advanced SEO
    3
    5
    955
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • InmediaDK
      InmediaDK last edited by

      I am having some trouble with getting the landing pages for a clients website to show up in the SERPs. 
      As far as I can see, the pages are optimized well, and they also get indexed by Google.

      The website is a danish webshop that sells wine, www.vindanmark.com

      Take for an instance this landing page, http://www.vindanmark.com/vinhandel/ 
      It is optimzied for the keywords "Vinhandel Århus".   Vinhandel means "Winestore" and "Århus" is a danish city.

      As you can see, I manage to get them at page 1 (#10), but it's the frontpage that ranks for the keyword. And this goes for alle the other landing pages as well.

      But I can't figure out, why the frontpage keep outranking the landingpages on every keyword. 
      What am I doing wrong here?

      1 Reply Last reply Reply Quote 1
      • InmediaDK
        InmediaDK @masoudfatemi last edited by

        I will check all the landing pages for this, and see if it helps.
        Thank you for your feedback 🙂

        1 Reply Last reply Reply Quote 0
        • InmediaDK
          InmediaDK @George.Fanucci last edited by

          No, so far there is very little backlinks to my deep-content pages, so I will definitely have to work a little more on this. Thanks for your feedback 🙂

          1 Reply Last reply Reply Quote 0
          • masoudfatemi
            masoudfatemi last edited by

            Hi

            Its a common problem, just check this items:

            • You are linking to the landing page from homepage with anchor text?
            • you have exact landing page keywords in your homepage title and metas?
            • your homepage shouldn't optimize for the landing page keywords
            • start building links to landing page to show to Google the right page to rank
            InmediaDK 1 Reply Last reply Reply Quote 3
            • George.Fanucci
              George.Fanucci last edited by

              This seems to be very common... home pages should outrank deeper pages, yes?. Are there any external backlinks (from relevant, authoritative sites) to your deep-content landing pages? Perhaps all your credibility resides on your home page. Have you done any off-page SEO for the landing pages?

              InmediaDK 1 Reply Last reply Reply Quote 2
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • Virginia-Girtz

                How can I avoid duplicate content for a new landing page which is the same as an old one?

                Hello mozers! I have a question about duplicate content for you... One on my clients pages have been dropping in search volume for a while now, and I've discovered it's because the search term isn't as popular as it used to be. So... we need to create a new landing page using a more popular search term. The page which is losing traffic is based on the search query "Can I put a solid roof on my conservatory" this only gets 0-10 searches per month according to the keyword explorer tool. However, if we changed this to "replacing conservatory roof with solid roof" this gets up to 500 searches per month. Muuuuch better! The issue is, I don't want to close down and re-direct the old page because it's got a featured snippet and sits in position 1. So I'd like to create another page instead... however, as the two are effectively the same content, I would then land myself in a duplicate content issue. If I were to put a rel="canonical" tag in the original "can I put a solid roof...." page but say the master page is now the new one, would that get around the issue?

                Intermediate & Advanced SEO | | Virginia-Girtz
                0
              • Brett-S

                Ranking 1st for a keyword - but when 's' is added to the end we are ranking on the second page

                Hi everyone - hope you are well. I can't get my head around why we are ranking 1st for a specific keyword, but then when 's' is added to the end of the keyword - we are ranking on the second page. What could be the cause of this? I thought that Google would class both of the keywords the same, in this case, let's say the keyword was 'button'. We would be ranking 1st for 'button', but 'buttons' we are ranking on the second page. Any ideas? - I appreciate every comment.

                Intermediate & Advanced SEO | | Brett-S
                0
              • shauna7084

                Multiple Landing Pages and Backlinks

                I have a client that does website contract work for about 50 governmental county websites.  The client has the ability to add a link back in the footer of each of these websites.  I am wanting my client to get backlink juice for a different key phrase from each of the 50 agencies (basically just my keyphrase with the different county name in it).  I also want a different landing page to rank for each term.  The 50 different landing pages would be a bit like location pages for local search.  Each one targets a different county.  However, I do not have a lot of unique content for each page.  Basically each page would follow the same format (but reference a different county name, and 10 different links from each county website). Is this a good SEO back link strategy?  Do I need more unique content for each landing page in order to prevent duplicate content flags?

                Intermediate & Advanced SEO | | shauna7084
                0
              • Marketing_Today

                Page Title shown in SERPS not the same as

                Hi all, I'm trying to get a homepage to rank for a certain term, but the page keeps showing up in the SERPS with the "Brand Name: Keyword" when I have written it as "Keyword - Brand Name" in the  <title>tag. I can't even see "Brand Name" Keyword" in the code of the page so I don't know where Google is pulling this from? </p> <p>I have <meta name="robots" content="noodp,noydir"/> on the page.</p> <p>I'm running Yoast and have removed the Brand from the Site Name and the Page Title for the homepage is "Keyword - Brand Name" in WordPress. I've changed the meta description so I can see the page has been crawled and re-indexed as the new meta description is showing in the SERPs</p> <p>Any idea, where Google is pulling this Page Title from and how I can get it changed to read the actual <title> tag? Or is there something I need to change in WordPress?</p> <p>Thank you!</p></title>

                Intermediate & Advanced SEO | | Marketing_Today
                0
              • Worthminer

                Why Google isn't indexing my images?

                Hello, on my fairly new website Worthminer.com I am noticing that Google is not indexing images from my sitemap. Already 560 images submitted and Google indexed only 3 of them. Altough there is more images indexed they are not indexing any new images, and I have no idea why. Posts, categories and other urls are indexing just fine, but images not. I am using Wordpress and for sitemaps Wordpress SEO by yoast. Am I missing something here? Why Google won't index my images? Thanks, I appreciate any help, David xv1GtwK.jpg

                Intermediate & Advanced SEO | | Worthminer
                1
              • McTaggart

                Can't crawl website with Screaming frog... what is wrong?

                Hello all - I've just been trying to crawl a site with Screaming Frog and can't get beyond the homepage - have done the usual stuff (turn off JS and so on) and no problems there with nav and so on- the site's other pages have indexed in Google btw. Now I'm wondering whether there's a problem with this robots.txt file, which I think may be auto-generated by Joomla (I'm not familiar with Joomla...) - are there any issues here? [just checked... and there isn't!] If the Joomla site is installed within a folder such as at e.g. www.example.com/joomla/ the robots.txt file MUST be moved to the site root at e.g. www.example.com/robots.txt AND the joomla folder name MUST be prefixed to the disallowed path, e.g. the Disallow rule for the /administrator/ folder MUST be changed to read Disallow: /joomla/administrator/ For more information about the robots.txt standard, see: http://www.robotstxt.org/orig.html For syntax checking, see: http://tool.motoricerca.info/robots-checker.phtml User-agent: *
                Disallow: /administrator/
                Disallow: /bin/
                Disallow: /cache/
                Disallow: /cli/
                Disallow: /components/
                Disallow: /includes/
                Disallow: /installation/
                Disallow: /language/
                Disallow: /layouts/
                Disallow: /libraries/
                Disallow: /logs/
                Disallow: /modules/
                Disallow: /plugins/
                Disallow: /tmp/

                Intermediate & Advanced SEO | | McTaggart
                0
              • JennaCMag

                Why is my Crawl Report Showing Thousands of Pages that Do Not Exist?

                Hi, I just downloaded a Crawl Summary Report for a client's website. I am seeing THOUSANDS of duplicate page content errors. The overwhelming majority of them look something like this: ERROR: http://www.earlyinterventionsupport.com/resources/parentingtips/development/parentingtips/development/development/development/development/development/development/parentingtips/specialneeds/default.aspx This page doesn't exist and results in a 404 page. Why are these pages showing up? How do I get rid of them? Are they endangering the health of my site as a whole? Thank you, Jenna <colgroup><col width="1051"></colgroup>
                |   |

                Intermediate & Advanced SEO | | JennaCMag
                0
              • Peter264

                NOINDEX listing pages: Page 2, Page 3... etc?

                Would it be beneficial to NOINDEX category listing pages except for the first page.  For example on this site: http://flyawaysimulation.com/downloads/101/fsx-missions/ Has lots of pages such as Page 2, Page 3, Page 4... etc: http://www.google.com/search?q=site%3Aflyawaysimulation.com+fsx+missions Would there be any SEO benefit of NOINDEX on these pages?  Of course, FOLLOW is default, so links would still be followed and juice applied. Your thoughts and suggestions are much appreciated.

                Intermediate & Advanced SEO | | Peter264
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.