Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How often should we refresh or rewrite product descriptions?
-
is it good practice to rewrite our product descriptions every few months?
Thanks
-
I recall Matt Cutts, in one of his videos (https://www.youtube.com/watch?v=z07IfCtYbLw), addressing product descriptions (Scraped from the manufacturer) with E-Commerce sites, especially those sites that are selling products that a hundred, or even a thousand other retailers are selling. He said that you would be ahead of your competition if you took the time to rewrite those descriptions, so they are original and not duplicate content . It is not necessary to refresh or rewrite them every couple of months. Just having a unique description that no one else has for that product will put you ahead of everyone else selling that product.
It would be a good idea to try and get your customers to write reviews on your products and post them on your product pages. This is unique, original content that is fresh. Amazon is a good example of doing this.
-
Google looks for sites with two types of content: Fresh or Evergreen. Fresh would be something you would expect on a news site or blog, while Evergreen is for something that doesn't change, or changes very infrequently.
If you provide content that is in an industry where specifications / news can change regularly, then it could be of benefit. If not, then don't do this just for the sake of it.
However, as Egol said, if you can improve on what is already there, then this could prove a positive move.
-Andy
-
No..... but if you IMPROVE them occasionally it could be beneficial.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adding CTAs in Meta Descriptions
Whats peoples opinions about putting Call To Cations CTAs in Meta Descriptions, and does this ever occur a Google penalty, as it can sometimes look a bit clickbait. For example I am looking at a site which currently has this meta description Meta Description: For more information on our sustainable, natural office furniture, click here to get in contact. Is this kind of description ranking unfriendly, Ive seen them used a lot but IM not a big fan of this myself. Any thoughts?
On-Page Optimization | | Donsimong1 -
How do you make product pages unique when there are thousands of products?
When an ecommerce site has 200 product pages, this is fine. It's time consuming, but I can write 200 unique paragraphs describing the product and it's not an insane amount of work for one person. But when there are 10,000+ product pages... what is the best way for one person to go about this? Risk the page being thin and just bullet point a couple of "need-to-know" info bits, or take the time to prioritise what products could benefit the most from the unique content and get cracking with a paragraph for each? Or do you just forego having truly unique copy on each product page and just aim to optimise the category pages for the longtail? Just wondering how you guys deal with thousands of product pages really. Starting to feel as if I should re-evaluate my strategy and wanted to get some idea on what others are doing... Notes: Product pages already have reviews, helps with adding more unique user-generated content to each page. There's dynamic content e.g. "You may be interested in...", "Related products", etc.
On-Page Optimization | | Ria_3 -
Business Name is Meta Description
I would like to know what your opinion would be regarding the business name displayed in the meta description. Would you write your business name as: Business Name or BusinessName™ (no space with Trademark) I used MOZ example from here (Meta Descriptions Best Practice) and inserted the different business names. Welcome to Business Name in San Diego, California - the nation's largest urban cultural park. Home of 15 major museums, renowned performing arts venues... Welcome to businessname™ in San Diego, California - the nation's largest urban cultural park. Home of 15 major museums, renowned performing arts venues... I'm not sure which would be best for Google and other search engines. Thanks for your help.
On-Page Optimization | | Kdruckenbrod0 -
How do I fix duplicate page issue on Shopify with duplicate products because of collections.
I'm working with a new client with a site built on Shopify. Most of their products appear in four collections. This is creating a duplicate content challenge for us. Can anyone suggest specific code to add to resolve this problem. I'm also interested in other ideas solutions, such as "don't use collections" if that's the best approach. I appreciate your insights. Thank you!
On-Page Optimization | | quiltedkoala0 -
No meta description on category page
Hi Moz is reporting no meta description on a wordpress category page like this one: http://www.dwliverpoolphotography.co.uk/category/uncategorized/ Can I add a meta description to a category? Best wishes. David.
On-Page Optimization | | WallerD0 -
Should I add PDF manuals to my product pages?
Hello. A lot of the products I sell on my e-commerce site are very technical. I decided to add PDF data sheets, manuals etc on each of the product pages to improve the customer experience. Now I am not sure if it was the best thing to do. I have noticed a couple of times that the PDF is out ranking the product page in the SERP. For a few products, the PDF ranks but the product page doesn't. Anyone got any ideas?
On-Page Optimization | | DavidLenehan0 -
Important keywords in product names
Hi! among other we sell motorcycle clothing, which you can buy as a set (both jacket and pants) or single piece. Currently we name the products with the labeling in the beginning, e.g: Motorcycle pants R2000, Motorcycle jacket R2000, Motorcycle kit R2000 Motorcycle pants R4000, Motorcycle jacket R4000, Motorcycle kit R4000 This is causing keyword stuffing and cannibalization in the category pages as all the product names include important keywords. On the other hand it would be beneficial to keep the labeling in the name for search queries for the exact product. What be your recommendations? I tend to take the labeling away.
On-Page Optimization | | RomiSverige0 -
Missing meta descriptions on indexed pages, portfolio, tags, author and archive pages. I am using SEO all in one, any advice?
I am having a few problems that I can't seem to work out.....I am fairly new to this and can't seem to work out the following: Any help would be greatly appreciated 🙂 1. I am missing alot of meta description tags. I have installed "All in One SEO" but there seems to be no options to add meta descriptions in portfolio posts. I have also written meta descriptions for 'tags' and whilst I can see them in WP they don't seem to be activated. 2. The blog has pages indexed by WP- called Part 2 (/page/2), Part 3 (/page/3) etc. How do I solve this issue of meta descriptions and indexed pages? 3. There is also a page for myself, the author, that has multiple indexes for all the blog posts I have written, and I can't edit these archives to add meta descriptions. This also applies to the month archives for the blog. 4. Also, SEOmoz tells me that I have too many links on my blog page (also indexed) and their consequent tags. This also applies to the author pages (myself ). How do I fix this? Thanks for your help 🙂 Regards Nadia
On-Page Optimization | | PHDAustralia680