Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Guest Blog Post or Article Content Should be Do-Follow or No-Follow Link ? Help Plz !
-
Many SEO writers and blogs after Google Matt Cutt said, You should not allow no-follow link in Guest Post.
What should we do. ?
I am allowing Guest post - what they ask in return a do-follow link to their site or blog.
other articles or post i wrote about inspiration collected from different source or single portfolio site - i credit them(as blogger - we should respect them).
What i am doing right or wrong ?
Please advise and help me on this !
http://searchengineland.com/google-guest-blogging-for-links-you-better-nofollow-those-links-166218
-
Thank you for the reply. But i seen some authors who are (?) send similar article or post content to me for getting a Backlink.
https://support.google.com/webmasters/answer/66356?hl=en
After this, i don't know what i have. For the purpose of Do-follow to the advertiser link and remove them who paid for me ! I am new to this and earning only from this !
-
Really good response from Adam.
The way I look at it is the person who wrote the article took their time to craft something for your website. If we are honest you probably got more from it than they will (we all prefer the content rather than a simple link). It isn't really playing the game if you nofollow, it doesnt do any harm giving them a bit of link juice, plus it builds a relationship for future assistance.
-
This isn't so much an SEO question as it is a personal policy question.
Obviously declaring something as No-Follow allows you to retain the PR flow from your website. Yet this isn't always something that guest posters are happy with.
The other thing worth considering if your guest posters are only willing to write for you in exchange for a Do-Follow link is maybe they aren't the best guest posters. Not only will similar guest articles and do-follow links from them be popping up on a number of sites as this is their active strategy, but there end goal isn't user experience it's SEO.
To improve YOUR seo and ultimately your business you want a guest poster who cares more about improving their personal brand than their search engine ranking. This way you will find a user committed to quality and user experience, someone that search engines and people a like want to read, and someone who won't require you to give a do-follow link, because regardless of link status their brand grows.
Remember inbound marketing isn't all about SEO, you need to debate where the technical side of your business ends and the branding begins and how that effects your policy!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it necessary to have unique H1's for pages in a pagination series (i.e. blog)?
A content issue that we're experiencing includes duplicate H1 issues within pages in a pagination series (i.e. blog). Does each separate page within the pagination need a unique H1 tag, or, since each page has unique content (different blog snippets on each page), is it safe to disregard this? Any insight would be appreciated. Thanks!
Algorithm Updates | | BopDesign0 -
How do you optimize a blog post for SEO after the RankBrain?
Hi Guys Just curious to hear what you guys do to rank blog posts in the top in Google especially onsite, after the RankBrain update? Do you still use SEO tools to optimize this or are the SEO tools outdated for this? If yes which tools do you use to get success with? Cheers John
Algorithm Updates | | igniterman751 -
How often should I update the content on my pages?
I have started dropping on my rankings - due to lack of time after having a baby. I'm still managing to blog but I'm wondering if I update the content on my pages will that help? All my Meta tags and page descriptions were updated over a year ago - do I need to update these too? We were ranking in the top spots for a good few years, but we're slowly falling 😞 Please give me any advice to keep us from falling even further. I have claimed all my listings, and try to add new links once a month. I share my blog to all social sites and work hard to get Google reviews, we have 53 which is higher than any of our competitors. Any other ideas? Have I missed something that Google is looking for nowadays? Many thanks 🙂
Algorithm Updates | | Lauren16890 -
Should I create a menu link for sitemap?
Hi guys, I am new to SEO and I have a question for you guys. We created a sitemap for our website. I was thinking of creating a sitemap link on our homepage. Do you think it's a good idea? Would this help us in terms of ranking improvements? Or would help with anything at all? Thanks
Algorithm Updates | | ahmetkul0 -
Ranking For Synonyms Without Creating Duplicate Content.
We have 2 keywords that are synonyms we really need to rank for as they are pretty much interchangeable terms. We will refer to the terms as Synonym A and Synonym B. Our site ranks very well for Synonym A but not for Synonym B. Both of these terms carry the same meaning, but the search results are very different. We actively optimize for Synonym A because it has the higher search volume of the 2 terms. We had hoped that Synonym B would get similar rankings due to the fact that the terms are so similar, but that did not pan out for us. We have lots of content that uses Synonym A predominantly and some that uses Synonym B. We know that good content around Synonym B would help, but we fear that it may be seen as duplicate if we create a piece that’s “Top 10 Synonym B” because we already have that piece for Synonym A. We also don’t want to make too many changes to our existing content in fear we may lose our great ranking for Synonym A. Has anyone run into this issue before, or does anyone have any ideas of things we can do to increase our position for Synonym B?
Algorithm Updates | | Fuel0 -
Republish An Updated Blog or not?
We need to update one of our older posts (a new federal ruling came down that now applies) but do I just update it or should I republish it? I know that just republishing something that hasn't been changed, can get you flagged, but if it's an update, I would think that would be appropriate to republish. I'd just like some guidance before I proceed. Thanks and Happy Friday! Ruben
Algorithm Updates | | KempRugeLawGroup0 -
How much link juice does a sites homepage pass to inner pages and influence inner page rankings?
Hi, I have a question regarding the power of internal links and how much link juice they pass, and how they influence search engine ranking positions. If we take the example of an ecommerce store that sells kites. Scenario 1 It can be assumed that it is easier for the kite ecommerce store to earn links to its homepage from writing great content on its blog, as any blogger that will link to the content will likely use the site name, and homepage as anchor text. So if we follow this through, then it can be assumed that there will eventually be a large number of high quality backlinks pointing to the sites homepage from various high authority blogs that love the content being posted on the sites blog. The question is how much link juice does this homepage pass to the category pages, and from the category pages then to the product pages, and what influence does this have on rankings? I ask because I have seen strong ecommerce sites with very strong DA or domain PR but with no backlinks to the product page/category page that are being ranked in the top 10 of search results often, for the respective category and product pages. It therefore leads me to assume that internal links must have a strong determiner on search rankings... Could it therefore also be assumed that a site with a PR of 5 and no links to a specific product page, would rank higher than a site with a PR of 1 but with 100 links pointing to the specific product page? Assuming they were both trying to rank for the same product keyword, and all other factors were equal. Ie. neither of them built spammy links or over optimised anchor text? Scenario 2 Does internal linking work both ways? Whereas in my above example I spoke about the homepage carrying link juice downward to the inner category and product pages. Can a powerful inner page carry link juice upward to category pages and then the homepage. For example, say the blogger who liked the kite stores blog content piece linked directly to the blog content piece from his site and the kite store blog content piece was hosted on www.xxxxxxx.com/blog/blogcontentpiece As authority links are being built to this blog content piece page from other bloggers linking to it, will it then pass link juice up to the main blog category page, and then the kite sites main homepage? And if there is a link with relevant anchor text as part of the blog content piece will this cause the link juice flowing upwards to be stronger? I know the above is quite winded, but I couldn't find anywhere that explains the power of internal linking on SERP's... Look forward to your replies on this....
Algorithm Updates | | sanj50500 -
Should I link to competitors?
Hi, I was wondering: we work in an extremely competitive market. There are 6 companies, offering the same service in my country: price comparison in a niche market. The competitors have hundreds of different websites, using iframe-techniques. Would it be helpful for me to link to those 6 competitors, in a piece of content about our company strategies, USP's and overview of the market? From a transparency point of view, i would prefer telling my visitors there are other competitors, which are undoubtedly performing very well, but we perform better on several aspects of the price comparison. On the other hand, my competitors benefit from the backlinks as well. Is my gain bigger than the gain of my competitors do you think? Has anyone tested this once?
Algorithm Updates | | Beekhuizen1