Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does anchor text penalty apply to internal links?
-
We already know that over optimsied anchor text for external will cause a penalty.
But what about internal links?
All of our blog posts include an advertisement linking sales pages. These links all use the exact same anchor text.
Is linking to an internal page from so many other pages (blog posts) likely to trigger a penalty?
Here is an example:
This links to
http://www.designquotes.com.au/web-design-quotes
Many of the posts link to the same page using the anchor text "Compare Web Design Quotes from Local Designers."
-
I believe that penalties on internal anchor text are BS.
-
Has anyone else had the same experience?
-
FWIW, I had a similar problem, in that one of my internal pages had 1,500 total links -- of which approx 1,425 were internal and had exactly the same three-word exact-match anchor text.
The page was ranking top 5 pre-Penguin for the keyword. Post Penguin, it sunk like a stone. A very heavy stone. As in, not in top #100. I've changed the links but still haven't recovered 10 months on.
Bizarrely, the page still ranks ok for other keywords, which makes me suspect some kind of manual keyword-specific penalty.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Trying to find all internal links to a specific page (without index)
Hi guys -- Still waiting on Moz to index a page of mine. We launched a new site over two months ago. In the meantime, I really just need a list of internal links to a specific page because I want to change its URL. Does anybody know how to find that list (of internal links to 1 of my pages) without the Moz index? I appreciate the help!
Technical SEO | | marchexmarketingmcc1 -
301 Redirect for multiple links
I just relaunched my website and changed a permalink structure for several pages where only a subdirectory name changed. What 301 Redirect code do I use to redirect the following? I have dozens of these where I need to change just the directory name from "urban-living" to "urban", and want it to catch the following all in one redirect command. Here is an example of the structure that needs to change. Old
Technical SEO | | shawnbeaird
domain.com/urban-living (single page w/ content)
domain.com/urban-living/tempe (single page w/ content)
domain.com/urban-living/tempe/the-vale (single page w/ content) New
domain.com/urban
domain.com/urban/tempe
domain.com/urban/tempe/the-vale0 -
Should we nofollow footer social links?
Like most sites today we have a whole raft of social links in our footer, these are on every page of the site and link out to Facebook, Twitter, YouTube, etc Should these links be nofollow to avoid juice leaving our site or would you recommend allowing them to be followed to increase the power of these social sites? Is there a definitive Yay or Na on these social links?
Technical SEO | | Twist3600 -
Dofollow and Nofollow links
What is the difference between dofollow and nofollow links? I know that some sites/blogs only let you post nofollow links. In such a case how do I know if a comment I posted on a certain site will be a nofollow or dofollow? How about big traffic sites such as Huff Post. Do they only allow nofollow links?
Technical SEO | | greenfoxone0 -
Self-referencing links
I personally think that self-referencing links are silly. It's blatantly easy for Google to tell and my instinct says that the link juice for this would simply evaporate rather than passing back to itself. Does anyone have information backing me up from an authoritative source? I can't find any info about this linked to Matt Cutts, Rand or any of those I look up to.
Technical SEO | | IPROdigital0 -
Links from the same server has value or not
Hi Guys, Sometime ago one of the SEO experts said to me if I get links from the same IP address, Google doesn't count them as with much value. For an example, I am a web devleoper and I host all my clients websites on one server and link them back to me. Im wondering whether those links have any value when it comes to seo or should I consider getting different hosting providers? Regards Uds
Technical SEO | | Uds0 -
Forum Profile Links
Are they really important? Many preach they are, and there are tonnes of services out there who give you thousands of forum profile links in no time. I strictly believe in genuine links built the hard way, and definitely don't want to get into anything which is black hat. Please suggest if building several Forum Profile Links is an appropriate way of building links?
Technical SEO | | KS__2 -
How to find links to 404 pages?
I know that I used to be able to do this, but I can't seem to remember. One of the sites I am working on has had a lot of pages moving around lately. I am sure some links got lost in the fray that I would like to recover, what is the easiest way to see links going to a domain that are pointing to 404 pages?
Technical SEO | | MarloSchneider0