Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
SEO for .com vs. .com.au websites
-
I have a new client from Australia who has a website on a .com.au domain. He has the same domain name registered for .com.
Example: exampledomain.com.au, and exampledomain.com
He started with the .com.au site for a product he offers in Australia. He's bringing the same product to the U.S. (it's a medical device product) and wants us to build a site for it and point to the .com.
Right now, he has what appears is the same site showing on the .com as on the .com.au. So both domains are pointing to the same host, but there are separate sections or directories within the hosting account for each website - and the content is exactly the same.
Would this be viewed as duplicate content by Google?
What's the best way to structure or build the new site on the .com to get the best SEO in the USA, maintain the .au version and not have the websites compete or be viewed as having duplicate content?
Thanks,
Greg
-
Thanks Corey, That's very helpful and seems to make sense. I'd assume too that each site would have separate GA tracking codes and Webmaster Tools profiles. Then, having them on separate serves and countries with localized content is another key factor.
-
Actually, Google does understand International sites pretty well, so this may be one of the only scenarios where I wouldn't worry too much about duplicate content (although, if you can custom tailor to the local audience better, you'll probably be better off for it). If you jump into Webmaster Tools, you have an option under Configure -> Settings -> Geographic Target, that allows you to give an extra vote of confidence for your AU site being just for AU people. I'd also definitely consider hosting the .AU site in Australia and the .com in the U.S.- that is a ranking factor when we talk International SEO.
Over the long term, I'd keep an eye out for both domains appearing in the same index (ie. your .com showing in google.com.au). That would be cause for some alarm, but it really shouldn't happen; they should just pick up the site that you've obviously targeted for that region of the world.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Who is the best SEO expert in the World?
Hey everyone, i am creating a blog post on Top SEO Experts in the World. I need your recommendation who is in the top 10 list? Your suggestions is highly appreciated for me. Thanks!
International SEO | | gxpl090 -
Is it worth maintaining multiple international websites
Hi I work for a British company which has two well established websites - a .co.Uk for the UK, and a .com for the US and rest of the world (in language directories). The Uk site is hosted in the Uk, the .com in US. The websites do reasonable well in Google on both sides of the Atlantic. The company is a small but quite well known brand. The company is now thinking of redirecting the .co.Uk to the .com as it would be cheaper to maintain. What would you advise? Thanks.
International SEO | | fdl4712_aol.com2 -
Changing the language of the website meta title and description?
Hello, Moz community! I'm planning to change the language of my website title and description from English to rank better for queries on the local language. Do you think this would increase the local language ranking? And in case I need to switch back to English, let's say in 2021, would it be difficult to regain the current rankings? Please let me know if you have any thoughts on this. Thank you!
International SEO | | vhubert2 -
International SEO Question: Using hreflang tags across two different TLDs.
Hi! My UK based company just recently made the decision to let the US market operate their ecommerce business independently. Initially, both markets were operating off the same domain using sub-directories (i.e: www.brandname.com/en-us/ , www.brandname.com/en-gb/ ) Now that the US team have broken away from the domain - they are now using www.brandnameUSA.com while the UK continues to use www.brandname.com/en-gb/. The content is similar across both domains - however, the new US website has been able to consolidate several product variations onto single product pages where the UK website is using individual product pages for each variation. We have placed a geo-filter on the main domain which is 301 redirecting North American traffic looking for www.brandname.com to www.brandnameUSA.com However, since the domain change has taken place, product pages from the original domain are now indexing alongside the new US websites product pages in US search results. The UK website wants to be the default destination for all international traffic. My question is - how do we correctly setup hrlang tags across two separate TLDs and how do we handle a situation where multiple product pages on the "default" domain have been consolidated into one product page on the new USA domain? This is how we are currently handling it: "en-us" href="https://www.BRANDNAMEUSA.com/All-Variations" /> href="https://www.BRANDNAMEUSA.com/All-Variations" />
International SEO | | alexcbrands0 -
For a website in portuguese what would you use? pt.domain.com, br.domain.com or domain.com.br
Hello We are a company with a website in several languages, one of them is portuguese. Our market is 2 times bigger in Brazil than in Portugal, but obviously Brazil has more potential in the future. In domain.com we have our main site in English. What would you use? pt.domain.com, br.domain.com or domain.com.br? In the first case, it means just portuguese, in the second Brazil but it is not geolocalized, and in the third, you are almost ignoring Portugal users... Duplicating content, doesn't seem to make sense... The content is basically international, so it is just the language that matters. Any help will be very much appreciated.
International SEO | | forex-websites0 -
Redirect the main site to keyword-rich subfolder / specific page for SEO
Hi, I have two questions. Question 1: is it worthwhile to redirect the main site to keyword-rich subfolder / specific page for SEO? For example, my company's webpage is www.example.com. Would it make sense to redirect (301) the main site to address www.example.com/service-one-in-certain-city ? I am asking this as I have learned that it is important for SEO to have keywords in the URL, and I was thinking that we could do this and include the most important keywords to the subfolder / specific URL. What are the pros and cons of this? Should I create folders or pages just the sake of keywords? Question 2: Most companies have their main URL shown as www.example.com when you access their domain. However, some multi-language sites show e.g. www.example.com/en or www.example.com/en/main when you type the domain to your web browser to access the site. I understand that this is a common practice to use subdomains or folders to separate different language versions. My question is regarding subfolders. Is it better to have only the subfolder shown (www.example.com/en) or should I also include the specific page's URL after the subfolder with keywords (www.example.com/en/main or www.example.com/en/service-one-in-certain-city)? I don't really understand why some companies show only the subfolder of a specific language page and some the page's URL after the subfolder. Thanks in advance, Sam
International SEO | | Awaraman1 -
Best URL structure for Multinational/Multilingual websites
Hi I am wondering what the best URL format to use is when a website targets several countries, in several languages. (without owning the local domains, only a .com, and ideally to use sub-folders rather than sub-domains.) As an example, to target a hotel in Sweden (Google.se) are there any MUST-HAVE indicators in the URL to target the relevant countries? Such as hotelsite.com**/se/**hotel-name. Would this represent the language? Or is it the location of the product? To clarify a bit, I would like to target around 10 countries, with the product pages each having 2 languages (the local language + english). I'm considering using the following format: hotelsite.com/en/hotel-name (for english) and hotelsite.com/se/hotel-name (for swedish content of that same product) and then using rel=”alternate” hreflang=”se-SV” markup to target the /se/ page for Sweden (Google.se) and rel=”alternate” hreflang=”en” for UK? And to also geotarget those in Webmaster tools using those /se/ folders etc. Would this be sufficient? Or does there need to be an indicator of both the location, AND the language in the URLs? I mean would the URL's need to be hotelsite.com/se/hotel-name/se-SV (for swedish) or can it just be hotelsite.com/se/hotel-name? Any thoughts on best practice would be greatly appreciated.
International SEO | | pikka0 -
SEO Company in Asia
Hi All. I have a client looking to expand their industrial services to southeast Asia (Vietnam and Indonesia specifically right now). Does anyone know of an SEO/Online Marketing firm local to that region that may be able to help them network with businesses and industries there? I've gone through the SEOmoz member database and reached out to a couple people with agencies in that area but never heard back from them. I personally thought a local firm would be more beneficial to the client but I'm also open to suggestions on ways that we might be able to help them market their services online from the US. Thanks so much! Megan
International SEO | | ILM_Marketing0