Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Getting Pages Indexed That Are Not In The Main Navigation
-
Hi All,
Hoping you can help me out with a couple of questions I have. I am looking to create SEO friendly landing pages optimized for long tail keywords to increase site traffic and conversions. These pages will not live on the main navigation.
I am wondering what the best way to get these pages indexed is? Internal text linking, adding to the sitemap? What have you done in this situation?
I know that these pages cannot be orphaned pages and they need to be linked to somewhere. Looking for some tips to do this properly and to ensure that they can become indexed.
Thanks!
Pat
-
Yep, that'll work!
-
Hi Kristina,
Thanks for the help! I have a question around your second bullet point. So our TLD is rapid7.com. Right now we have pages that are rapid7.com/product/etc. I was thinking that these long tail seo pages would just be something like www.rapid7.com/long-tail-keyword/. Does this make sense or are you saying that this should be done differently?
Thanks again!
Pat
-
Hi Pat,
You're right on track: you should get those long tail optimized landing pages indexed by linking to them from your already-indexed webpages and by submitting an XML sitemap to Google and Bing. And, of course, external links are a plus in any situation.
A few things to keep in mind:
- Those internal links should use the long tail keywords you're targeting as the linking text
- Make sure to fit these new pages into the existing URL structure, but don't add too many subdirectories. If you use the URL www.website.com/folder1/folder2/folder3/folder4/long-tail-keyword, the keyword in the URL won't be nearly as helpful for rankings.
- It might help to submit a sitemap to Google that only includes those long tail keywords. Google Webmaster Tools will give you the number of URLs in your sitemap and the number of those URLs that are indexed but won't specifically tell you which URLs aren't indexed. If you submit a sitemap with just long tail keyword pages, you'll be able to quickly see approximately how many of your long tail optimized pages are indexed.
Good luck!
Kristina
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Indexing without content
Hello. I have a problem of page indexing without content. I have website in 3 different languages and 2 of the pages are indexing just fine, but one language page (the most important one) is indexing without content. When searching using site: page comes up, but when searching unique keywords for which I should rank 100% nothing comes up. This page was indexing just fine and the problem arose couple of days ago after google update finished. Looking further, the problem is language related and every page in the given language that is newly indexed has this problem, while pages that were last crawled around one week ago are just fine. Has anyone ran into this type of problem?
Technical SEO | | AtuliSulava1 -
Removing a site from Google index with no index met tags
Hi there! I wanted to remove a duplicated site from the google index. I've read that you can do this by removing the URL from Google Search console and, although I can't find it in Google Search console, Google keeps on showing the site on SERPs. So I wanted to add a "no index" meta tag to the code of the site however I've only found out how to do this for individual pages, can you do the same for a entire site? How can I do it? Thank you for your help in advance! L
Technical SEO | | Chris_Wright1 -
Google has deindexed a page it thinks is set to 'noindex', but is in fact still set to 'index'
A page on our WordPress powered website has had an error message thrown up in GSC to say it is included in the sitemap but set to 'noindex'. The page has also been removed from Google's search results. Page is https://www.onlinemortgageadvisor.co.uk/bad-credit-mortgages/how-to-get-a-mortgage-with-bad-credit/ Looking at the page code, plus using Screaming Frog and Ahrefs crawlers, the page is very clearly still set to 'index'. The SEO plugin we use has not been changed to 'noindex' the page. I have asked for it to be reindexed via GSC but I'm concerned why Google thinks this page was asked to be noindexed. Can anyone help with this one? Has anyone seen this before, been hit with this recently, got any advice...?
Technical SEO | | d.bird0 -
Sudden Indexation of "Index of /wp-content/uploads/"
Hi all, I have suddenly noticed a massive jump in indexed pages. After performing a "site:" search, it was revealed that the sudden jump was due to the indexation of many pages beginning with the serp title "Index of /wp-content/uploads/" for many uploaded pieces of content & plugins. This has appeared approximately one month after switching to https. I have also noticed a decline in Bing rankings. Does anyone know what is causing/how to fix this? To be clear, these pages are **not **normal /wp-content/uploads/ but rather "index of" pages, being included in Google. Thank you.
Technical SEO | | Tom3_150 -
Should i index or noindex a contact page
Im wondering if i should noindex the contact page im doing SEO for a website just wondering if by noindexing the contact page would it help SEO or hurt SEO for that website
Technical SEO | | aronwp0 -
Is the Authority of Individual Pages Diluted When You Add New Pages?
I was wondering if the authority of individual pages is diluted when you add new pages (in Google's view). Suppose your site had 100 pages and you added 100 new pages (without getting any new links). Would the average authority of the original pages significantly decrease and result in a drop in search traffic to the original pages? Do you worry that adding more pages will hurt pages that were previously published?
Technical SEO | | Charlessipe0 -
Splitting Page Authority with two URLs for the same page.
Hello guys, My website is currently holding two different URLs for the same page and I am under the impression such set up is dividing my Page Authority and Link Juice. We currently have the following page with both URLs below: www.wbresearch.com/soldiertechnologyusa/home.aspx
Technical SEO | | JoaoPdaCosta-WBR
www.wbresearch.com/soldiertechnologyusa/ Analysing the page authority and backlinks I identified that we are splitting the amount of backlinks (links from sites, social media and therefore authority). "/home.aspx"
PA: 67
Linking Root Domains: 52
Total Links: 272 "/"
PA: 64
Linking Root Domains: 29
Total Links: 128 I am under the impression that if the URLs were the same we would maximise our backlinks and therefore page authority. My Question: How can I fix this? Should I have a 301 redirect from the page "/" to the "/home.aspx" therefore passing the authority and link juice of “/” directly to “/homes.aspx”? Trying to gather thoughts and ideas on this, suggestions are much appreciated? Thanks!0 -
De-indexing millions of pages - would this work?
Hi all, We run an e-commerce site with a catalogue of around 5 million products. Unfortunately, we have let Googlebot crawl and index tens of millions of search URLs, the majority of which are very thin of content or duplicates of other URLs. In short: we are in deep. Our bloated Google-index is hampering our real content to rank; Googlebot does not bother crawling our real content (product pages specifically) and hammers the life out of our servers. Since having Googlebot crawl and de-index tens of millions of old URLs would probably take years (?), my plan is this: 301 redirect all old SERP URLs to a new SERP URL. If new URL should not be indexed, add meta robots noindex tag on new URL. When it is evident that Google has indexed most "high quality" new URLs, robots.txt disallow crawling of old SERP URLs. Then directory style remove all old SERP URLs in GWT URL Removal Tool This would be an example of an old URL:
Technical SEO | | TalkInThePark
www.site.com/cgi-bin/weirdapplicationname.cgi?word=bmw&what=1.2&how=2 This would be an example of a new URL:
www.site.com/search?q=bmw&category=cars&color=blue I have to specific questions: Would Google both de-index the old URL and not index the new URL after 301 redirecting the old URL to the new URL (which is noindexed) as described in point 2 above? What risks are associated with removing tens of millions of URLs directory style in GWT URL Removal Tool? I have done this before but then I removed "only" some useless 50 000 "add to cart"-URLs.Google says themselves that you should not remove duplicate/thin content this way and that using this tool tools this way "may cause problems for your site". And yes, these tens of millions of SERP URLs is a result of a faceted navigation/search function let loose all to long.
And no, we cannot wait for Googlebot to crawl all these millions of URLs in order to discover the 301. By then we would be out of business. Best regards,
TalkInThePark0