Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can I use the first sentence of my page content as a meta description tag as well?
-
I just want to copy my content on the page and use the first or as well the second sentence of the content self for my meta description tag. Is that OK? Or should the Meta description tag be different?
-
Ruslan, Thank you so much for your answer. Do you know by the chance the name of the plug in I can install for Wordpress (that's how my site is build in).
-
Hi Paulina.
I agree with Ruslan in terms of whether it is OK from a ranking perspective.
However, it is critical to remember that your meta data has another important objective - to entice searchers to click through to your page.
A well written meta description makes a considerable difference to click-through rates.
Consider spending as long on your page meta data as you would when trying to write an effective Adwords Ad.
In consideration of this objective (maximising click through rates), you may find that the first sentence or two of your body copy would not suffice as an effective meta description.
cheers, David.
-
I think nobody will blame me if I tell you YES, because until now it is not proven fact that the appearance of your keywords in meta description will make an impact on your rankings. However I will recommend two things:
-
If you use any type of CMS (Joomla or Werdpress) to build your website then you can download the plugin which generates the meta description automaticaly.
-
Still it's better if you will include the targeted keywords from page to meta description, and even if you check SeoMoz on-page optimization, those guys are recommend to do this.
-
Remember that attractive and interesting Meta Description might highlight you among your competitors and bring you additional traffic even if you are not TOP1.
Hope that it was clear.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adding CTAs in Meta Descriptions
Whats peoples opinions about putting Call To Cations CTAs in Meta Descriptions, and does this ever occur a Google penalty, as it can sometimes look a bit clickbait. For example I am looking at a site which currently has this meta description Meta Description: For more information on our sustainable, natural office furniture, click here to get in contact. Is this kind of description ranking unfriendly, Ive seen them used a lot but IM not a big fan of this myself. Any thoughts?
On-Page Optimization | | Donsimong1 -
Using a hyphen in title tags and the impact of spaces
Hi I am trying to arrive at a best practice template for a title tag for my organization so does the following template still holds Primary Keyword - Secondary Keyword | Brand Name will anything be impacted if I eliminate the spaces between the hyphen, will search bots be still able to treat the first one as a priority and the second as the secondary? Primary Keyword-Secondary Keyword | Brand Name thank you
On-Page Optimization | | lina_digital0 -
What is the best tag to use for your Logo ?
Hi, I'm wondering what is the best tag to use on your logo. We're currently using h1 and i want to scrap that ASAP.
On-Page Optimization | | Alex.harvey.Cortex0 -
Different title tags and meta descriptions for desktop and mobile?
Is it possible to use different title tags and meta descriptions for mobile users? For Example: In the SERP for desktop you'll see the desktop title tags and meta descriptions, but in the SERP for mobile you'll the mobile versions of the webpage.
On-Page Optimization | | alex19780 -
How many Anchor text i can make on One page.
I would like to have clear answer in numbers i.e. 1, 2, 3, or 4 etc. of how many Anchor text i can make on One page.????
On-Page Optimization | | 1akal0 -
Can you change meta description at any time without loosing rankings?
I'm wondering if it is possible to change the meta description of a page on your site at any time without it affecting rankings on google? Is it only changing how my SERP looks? Or could bad things happen to changing your meta description? Appreciate all opinions on this one, thank you guys!
On-Page Optimization | | danielpett0 -
Is it ok to use encoded special characters in meta titles?
I've read blog posts stating that encoding special characters in title tags is both ok and not ok. Any definitive answer out there? Do the extra characters from adding encoding count towards the total number of characters that Google displays in SERPs? Or do they just count as one character?
On-Page Optimization | | BostonWright0 -
Using commas in the title tag?
Is there a disadvantage/advantage to using commas to separate words in the title tag. Which will be more effective as a title tag: "keyword1 keyword2 - Brand" OR "keyword1, keyword2 - Brand"?
On-Page Optimization | | Audiohype0