Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Replace Header Text With Image
-
I have a static website that I would like to retheme. I have the mockup, and its spliced. The website holds nice rankings right now, and I want to keep them in place. The one thing that will change with this new design is the header will no longer be text, but instead an image. Is there a way to ensure googlebot still sees the H1 tag header exactly how it is now but use an image for the header instead?
I dont want any blackhat tricks that will get me banned. Just wondering if there is a simple way to have googlebot see the header as text (not ALT img txt) so the site does not appear to have changed at all. (It hasnt, I only am changing the graphics and colors of background, and header image for better branding.
-
To achieve a balance between visual aesthetics and search engine interoperability, you could use a Javascript font renderer like cufon: http://cufon.shoqolate.com/generate/ - which will give you nice anti-aliasing.
Look at Google Fonts too - http://www.google.com/webfonts#ChoosePlace:select
I would redesign & work towards getting a H1 on there rather than working backwards
-
Egol is correct.
your redesign has a cost, the desision is yours, what is more important, the HI or the design, only you know that.
-
You just need to make sure that the search engines will see your site exactly as visitors would see it. Don't try and hide anything. And I agree, try and keep the H1 tag.
And to answer your original question, the search engines have come a long way in terms of sophistication, but they still do not do so well with interpreting graphics, cookies, or javascript. Just good 'ole text.
-
I can leave the H1 tag in, I just dont know where to put it. Its my header, and the website now is VERY ugly. Maybe I will just put the H1 in there above the image, and then use a negative margin. Is that allowed?
-
You are going to use different html mark-up for the image and the h1.
They are not equivalent.
If you use the image you can add alt text but that is not going to be the same as H1 - less effective in my opinion.
If you can't get H1 into your site any other way then loss of the H1 will be part of the cost of your redesign.
If this was my site I would not give up H1 for an artsy image.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anchor text with punctuation
Hey Moz Does anchor text with punctuation effect anything, does google even read it? I know matching exact anchor text to high volume keywords doesn't matter as much any more - but it still definitely makes a different as our reports show. Thanks
Technical SEO | | wearehappymedia0 -
Images, CSS and Javascript on subdomain or external website
Hi guy's, I came across webshops that put images, CSS and Javascript on different websites or subdomains. Does this boost SEO results? On our Wordpress webshop all the sourcescodes are placed after our own domainname: www.ourdomainname.com/wp-includes/js/jquery/jquery.js?ver=1.11.3'
Technical SEO | | Happy-SEO
www.ourdomainname.com/wp-content/uploads/2015/09/example.jpg Examples of other website: Website 1:
https://www.zalando.nl/heren-home/ Sourcecode:
https://secure-i3.ztat.net//camp/03/d5/1a0168ac81f2ffb010803d108221.jpg
https://secure-media.ztat.net/media/cms/adproduct/ad-product.min.css?_=1447764579000 Website 2:
https://www.bol.com/nl/index.html Sourcecode:
https://s.s-bol.com/nl/static/css/main/webselfservice.1358897755.css
//s.s-bol.com/nl/upload/images/logos/bol-logo-500500.jpg Website 3:
http://www.wehkamp.nl/ Sourcecode:
https://static.wehkamp.nl/assets/styles/themes/wehkamp.color.min.css?v=f47bf1
http://assets.wehkamp.com/i/wehkamp/350-450-layer-SDD-wk51-v3.jpg0 -
ADA, WCAG, Section 508 Accessibility and hidden text
I am working on fixing accessibility issues on client's site, and they have contracted with a vendor who provides both tools to monitor the site and consulting to help us fix issues that are found. When there are spatial relationships between elements on a page that would be not be evident to someone listening via a screen reader, a strategy that they recommended to us to is to add text helpers that are not visible, but still read by the screen readers. An example: Directions to our Fifth Avenue Store I have seen this technique used on a major brand site but I am concerned that their brand strength insulates them from a hidden text penalty far more than my client's brand would. Also, their implementation uses class names like "ada_hidden" which may help search engines understand the intent, or may not at all. I am looking for opinions regarding the use of this technique. Normally I wouldn't use it for risk of penalty, but here the intent is to improve the user experience of the pages. Anyone used similar techniques for ADA/WCAG, or solved the problem in a more SEO-friendly way? Thanks, Will
Technical SEO | | WillW0 -
How to block text on a page to be indexed?
I would like to block the spider indexing a block of text inside a page , however I do not want to block the whole page with, for example , a noindex tag. I have tried already with a tag like this : chocolate pudding chocolate pudding However this is not working for my case, a travel related website. thanks in advance for your support. Best regards Gianluca
Technical SEO | | CharmingGuy0 -
Google Cache Version and Text Only Version are different
Across various websites we found Google cache version in the browser loads the full site and all content is visible. However when we try to view TEXT only version of the same page we can't see any content. Example: we have a client with JS scroller menu on the home page. Each scroller serves a separate content section on the same URL. When we copy paste some of the page content in Google, we can see that copy indexed in Google search results as well as showing in Cache version . But as soon as we go into Text Only version we cant see the same copy. We would like to know which version we should trust, Google cache version or the TEXT only version.
Technical SEO | | JamesDixon700 -
What happens when you put an image in an H1 tag?
I am currently updating some H1 tags for my site but the tags are generated automatically by the text that is entered into a field on our content manager software. However because we need an image in this area as well, the entire field including the code for the image is surrounded by an H1 tag. Is this bad for SEO?
Technical SEO | | eVacStore0 -
Text in div
When you use text in a div like this: <div id="container"> <h1 id="doc-header">Your Business in your Location - Your Services</h1> <p>Top industries are getting hit.p> <div id="branding"> <a href="#"> <img id="logo" src="images/logo.png" alt="Your Site" /> </a> </div> Are there SEO consequences when you put text in divs?
Technical SEO | | PlusPort0 -
Why are old versions of images still showing for my site in Google Image Search?
I have a number of images on my website with a watermark. We changed the watermark (on all of our images) in May, but when I search for my site getmecooking in Google Image Search, it still shows the old watermark (the old one is grey, the new one is orange). Is Google not updating the images its search results because they are cached in Google? Or because it is ignoring my images, having downloaded them once? Should we be giving our images a version number (at the end of the file name)? Our website cache is set to 7 days, so that's not the issue. Thanks.
Technical SEO | | Techboy0