Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
All page files in root? Or to use directories?
-
We have thousands of pages on our website; news articles, forum topics, download pages... etc - and at present they all reside in the root of the domain /.
For example:
/aosta-valley-i6816.html
/flight-sim-concorde-d1101.html
/what-is-best-addon-t3360.htmlWe are considering moving over to a new URL system where we use directories. For example, the above URLs would be the following:
/images/aosta-valley-i6816.html
/downloads/flight-sim-concorde-d1101.html
/forums/what-is-best-addon-t3360.htmlWould we have any benefit in using directories for SEO purposes? Would our current system perhaps mean too many files in the root / flagging as spammy? Would it be even better to use the following system which removes file endings completely and suggests each page is a directory:
/images/aosta-valley/6816/
/downloads/flight-sim-concorde/1101/
/forums/what-is-best-addon/3360/If so, what would be better: /images/aosta-valley/6816/ or /images/6816/aosta-valley/
Just looking for some clarity to our problem!
Thank you for your help guys!
-
To my knowledge there hasn't been a definitive conclusion on this one.
The general advice as I know it seems to be: they are equally good, pick one, and make sure the other one (with slash if you choose to go for 'without slash' or vice versa) redirects to the chosen one (to avoid duplicate content).
-
I would personally place the keywords at the end for clarity. It indeed seems unnatural to have the id as the final part of the URL. Even if that does indeed cost you a tiny bit of 'keyword power', I would glady sacrifice that in exchange for a more user-friendly URL.
Limiting the amount of words in the URL does indeed make it look slightly less spammy, but slightly less user friendly as well. I guess this is just one of those 'weigh the pros/cons and decide for yourself'. Just make sure the URLs don't get rediculously long.
-
OK, so I have taken it upon myself to now have our URLs as follows:
/news/853/free-flight-simulator/
Anything else gets 301'd to the correct URL. /news/853/free-flight-simulator would be 301'd to /news/853/free-flight-simulator/ along with /news/853/free-flight-sifsfsdfdsfmulator/ ... etc.
-
Also, trailing slash? Or no trailing slash?
Without
/downloads/878/fsx-concorde
With
/downloads/878/fsx-concorde/
-
Dear Theo,
Thank you for your response - i found your article very interesting.
So, just to clarify - in our case, the best URL method would be:
/images/aosta-valley/6816/
/downloads/flight-sim-concorde/1101/
/forums/what-is-best-addon/3360/This would remove the suffixes and also have the ID numbers at the end; placing the target keywords closer to the root of the URL; which makes a very slight difference...
EDIT: Upon thinking about it, I feel that the final keyword-targeted page would be more natural if it appeared at the end of the URL. For example: /images/6816/aosta-valley/ (like you have done on your blog).
Also, should I limit the amount of hyphenated words in the URL? For example in your blog, you have /does-adding-a-suffix-to-my-urls-affect-my-seo/ - perhaps it would be more concentrated and less spammy as /adding-suffix-urls-affect-seo/ ?
Let me know your thoughts.
Thank you for your help!
-
Matt Cutts states that the number of subfolders 'it is not a major factor': http://www.youtube.com/watch?v=l_A1iRY6XTM
Furthermore, a blog I wrote about removing suffixes: http://www.finishjoomla.com/blog/5/does-adding-a-suffix-to-my-urls-affect-my-seo/
Another Matt Cutts regarding your seperate question about the keyword order: http://www.youtube.com/watch?v=gRzMhlFZz9I
Having some structure (in the form of a single subfolder) would greatly add to the usability of your website in my opinion. If you can manage to use the correct redirects (301) from your old pages to your new ones, I wouldn't see a clear SEO related reason not to switch.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I apply Canonical Links from my Landing Pages to Core Website Pages?
I am working on an SEO project for the website: https://wave.com.au/ There are some core website pages, which we want to target for organic traffic, like this one: https://wave.com.au/doctors/medical-specialties/anaesthetist-jobs/ Then we have basically have another version that is set up as a landing page and used for CPC campaigns. https://wave.com.au/anaesthetists/ Essentially, my question is should I apply canonical links from the landing page versions to the core website pages (especially if I know they are only utilising them for CPC campaigns) so as to push link equity/juice across? Here is the GA data from January 1 - April 30, 2019 (Behavior > Site Content > All Pages😞
Intermediate & Advanced SEO | | Wavelength_International0 -
Why does Google rank a product page rather than a category page?
Hi, everybody In the Moz ranking tool for one of our client's (the client sells sport equipment) account, there is a trend where more and more of their landing pages are product pages instead of category pages. The optimal landing page for the term "sleeping bag" is of course the sleeping bag category page, but Google is sending them to a product page for a specific sleeping bag.. What could be the critical factors that makes the product page more relevant than the category page as the landing page?
Intermediate & Advanced SEO | | Inevo0 -
Using a US CDN (Cloudflare) for a UK Site. Should I use a UK Based CDN as it says my server is based in USA
Hi All, We are a UK Company with Uk customers only and use CloudFlare CND. Our Site is hosted by a UK company with servers here but from looking online and checking where my site is hosted etc etc , some sites are telling me the name of our UK Hosted company and other sites are telling me my site is hosted in San Fran (USA) , where I presume the Cloudflare is based. I know Cloudflare has a couple of servers in the UK it uses but given all my customers are UK based ,I don't want this is affect rankings etc , as I thought it was a ranking benefit to be hosted in the country you are based. Is there any issue with this and should I change or is google clever enough to know so i shouldn't worry. thanks Pet
Intermediate & Advanced SEO | | PeteC120 -
Is their value in linking to PPC landing pages and using rel="canonical"
I have ppc landing pages that are similar to my seo page. The pages are shorter with less text with a focus on converting visitors further along in the purchase cycle. My questions are: 1. Is there a benefit for having the orphan ppc pages indexed or should I no index them? 2. If indexing does provide benefits, should I create links from my site to the ppc pages or should I just submit them in a sitemap? 3. If indexed, should I use rel="canonical" and point the ppc versions to the appropriate organic page? Thanks,
Intermediate & Advanced SEO | | BrandExpSteve0 -
Is it a problem to use a 301 redirect to a 404 error page, instead of serving directly a 404 page?
We are building URLs dynamically with apache rewrite.
Intermediate & Advanced SEO | | lcourse
When we detect that an URL is matching some valid patterns, we serve a script which then may detect that the combination of parameters in the URL does not exist. If this happens we produce a 301 redirect to another URL which serves a 404 error page, So my doubt is the following: Do I have to worry about not serving directly an 404, but redirecting (301) to a 404 page? Will this lead to the erroneous original URL staying longer in the google index than if I would serve directly a 404? Some context. It is a site with about 200.000 web pages and we have currently 90.000 404 errors reported in webmaster tools (even though only 600 detected last month).0 -
PDF or HTML Page?
One of our sales team members has created a 25 page word document as a topical page. The plan was to make this into an html page with a table of contents. My thoughts were why not make it a pdf? Is there any con to using a PDF vs an html page? If the PDF was properly optimized would it perform just as well? The goal is to have folks click back to our products and hopefully by after reading about how they work.
Intermediate & Advanced SEO | | Sika220 -
Do I need to use rel="canonical" on pages with no external links?
I know having rel="canonical" for each page on my website is not a bad practice... but how necessary is it for pages that don't have any external links pointing to them? I have my own opinions on this, to be fair - but I'd love to get a consensus before I start trying to customize which URLs have/don't have it included. Thank you.
Intermediate & Advanced SEO | | Netrepid0 -
Paging. is it better to use noindex, follow
Is it better to use the robots meta noindex, follow tag for paging, (page 2, page 3) of Category Pages which lists items within each category or just let Google index these pages Before Panda I was not using noindex because I figured if page 2 is in Google's index then the items on page 2 are more likely to be in Google's index. Also then each item has an internal link So after I got hit by panda, I'm thinking well page 2 has no unique content only a list of links with a short excerpt from each item which can be found on each items page so it's not unique content, maybe that contributed to Panda penalty. So I place the meta tag noindex, follow on every page 2,3 for each category page. Page 1 of each category page has a short introduction so i hope that it is enough to make it "thick" content (is that a word :-)) My visitors don't want long introductions, it hurts bounce rate and time on site. Now I'm wondering if that is common practice and if items on page 2 are less likely to be indexed since they have no internal links from an indexed page Thanks!
Intermediate & Advanced SEO | | donthe0