Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Starting a new product, should we use new domain or subdomain
-
I'm working with a company that has a high page rank on it's main domain and is looking to launch a new business / product offering. They are evaluating either creating a subdomain or launching a brand new domain. In either case, their current site will link contextually to the new site. Is there one method that would be better for SEO than the other?
The new business / product is related to the main offering, but may appeal to different / new customers. The new business / product does need it's own homepage and will have a different conversion funnel than the existing business.
-
Hi! We're going through some of the older unanswered questions and seeing if people still have questions or if they've gone ahead and implemented something and have any lessons to share with us. Can you give an update, or mark your question as answered?
Thanks!
-
Thanks for the quick reply, it will be like Coke Zero to Coke, a new product with a sub-brand that includes the main brand.
-
2009, but still very good: http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites
Without knowing that much about what you're planning, I would suggest new domain or sub-directory.
Will this new product be newly branded or a product of the old brand. In other words, is it more like coke zero to coke or more like chrysler to dodge?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
English and French under the same domain
A friend of mine runs a B&B and asked me to check his freshly built website to see if it was <acronym title="Search Engine Optimization">SEO</acronym> compliant.
Technical SEO | | coolhandluc
The B&B is based in France and he's targeting a UK and French audience. To do so, he built content in english and french under the same domain:
https://www.la-besace.fr/ When I run a crawl through screamingfrog only the French content based URLs seem to come up and I am not sure why. Can anyone enlighten me please? To maximise his business local visibility my recommendation would be to build two different websites (1 FR and 1 .co.uk) , build content in the respective language version sites and do all the link building work in respective country sites. Do you think this is the best approach or should he stick with his current solution? Many thanks1 -
Spammers created bad links to old hacked domain, now redirected to our new domain. Advice?
My client had an old site hacked (let's call it "myolddomain.com") and the hackers created many links in other hacked sites with links such as http://myolddomain.com/styless.asp?jordan-12-taxi-kids-cheap-T8927.html The old myolddomain.com site was redirected to a different new site since then, but we still see over a thousand spam links showing up in the new site's Search Console 404 crawl errors report. Also, using the links: operator in google search, we see many results of spam links. Should we be worried about these bad links pointing to our old site and redirecting to 404s on the new site? What is the best recommendation to clean them up? Ignore? 410s? Other? I'm seeing conflicting advice out there. The old site is hosted by the client's previous web developer who doesn't want to clean anything up on their end without an ongoing hosting contract. So beyond turning redirects on or off, the client doesn't want to pay for any additional hosting. So we don't have much control over anything related to "myolddomain.com". 😞 Thanks in advance for any assistance!
Technical SEO | | usDragons0 -
Is there any benefit in using a subdomain redirected to a single page?
For example if we have a domain www.bobshardware.com.au and we setup a subdomain sydneysupplies.bobshardware.com.au and then brisbanescrewdrivers.bobshardware.com.au and used those in ad campaigns. Each subdomain being redirected back to a single page such as bobshardware.com.au/brisbane-screw-drivers etc. Is there a benefit ? Cheers
Technical SEO | | techdesign0 -
Moving my domain to weebly
I am thinking of moving my html website to weebly. They offer a 301 redirect for my domain name. Is that ok for SEO?
Technical SEO | | bhsiao0 -
Subdomain vs Main Domain Penalties
We have a client who's main root.com domain is currently penalized by Google, but the subdomain.root.com is appearing very well. We're stumped - any ideas why?
Technical SEO | | Prospector-Plastics0 -
I can buy a domain from a competitor. Whats the best way to make good use of these links for my existing website
I can buy a domain from a competitor. Whats the best way to make good use of these links for my existing website
Technical SEO | | Archers0 -
Using Schema.org: Product or Event as the schema type?
Hello, Most of you heard from the launch of the new format for microdata: Schema.org and my question is about the different types of Schema they provide. Our websites provide an overview of courses, visitors can search/filter training courses and most important: read peer reviews. Until now we formatted (the source) of those courses with the schema type "Product" because it allows us to provide search engines with metadata about reviews via the "Aggregrated Rating". Recently we updated the information about courses, to also provide start dates and locations to users, just like the schema type for: "Events". Because we would like to provide search engines also with both types of data I would like to know your opinion. Schema.org looks like not to support the Aggregated Rating for Events and vice versa for Startdates/Locations for the Product type. And combining the two Schema types also does not looks like an option because we can't put them on the same level like it should be. So what would you recommend to use for kind of schema type(s), are we able to use the 'Product' type next to the 'Event' type and so to combine them? Thanks a lot!
Technical SEO | | Martijn_Scheijbeler0 -
How to 301 multiple domain names to a single domain
Hey, I tried to find and answer to this seemingly simple question, but no luck. So, I have one domain name with a website attached to it. I also registered all the other domain names that are similar to it or have different extensions - I want to redirect all the other domain names to my one main domain name without getting penalised by the big G. It looks like this: www.mainsite.com - this is my main domain I also have www.mainsite.com.au, www.mainsite.org, and www.mainsite.org.au which I all want to just redirect to www.mainsite.com I have been told that the best way to do this is a 301 redirect, but to do that you need to make a CNAME for all the other domains that points to www.mainsite.com. My problem is that I cannot seem to create a CNAME record for http://mainsite.com - I have it working for http://www.mainsite.com but not the non www record. What should I be doing differently? Is it just my DNS provider is useless? Thanks, Anthony
Technical SEO | | Grenadi0