Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does an subdomain hosted offsite provide SEO value
-
We have a job board hosted through an applicant processing system which we've setup as a subdomain (jobs.ourcompany.com), most of the assets are hosted on our primary domain (ourcompany.com). My question is does having it hosted offsite provide any value? Do we get credit for that content being shared and distributed on the web or does the applicant processing system?
As I see it the options are (correct me if I'm wrong):
-
Host the job listings on our primary domain (ourcompany.com/jobs) and have it point to the application on the subdomain. Advertise the job listings pointing to the primary domain on the paid sites. The free job listing sites will automatically point to the sub-domain because the applicant processing system automatically submits them.
-
Host the job listings entirely on the sub-domain applicant tracking system and link to it from our primary site navigation. Advertise the job listings to the sub-domain so that both free and paid point to the same place.
Obviously the second one would be much easier just not sure on the technical side of our website getting credit by search engines as the one who has produced the content.
-
-
Thanks Michael for the response.
The primary reasoning we were thinking of using the subdomain is technical in that the applicant processing software only allows us to use a subdomain to display our job. They effectively host the job board on their servers and we setup a cname (jobs.ourcompany.com points to ourcompany.jobapplicantsoftware.com). With the content hosted there is sounds like they get the credit or does our subdomain?
My other idea is setting up a canonical tag for the pages hosted on jobs.ourcompany.com to point to ourcompany.com/jobs. I could create two copies of the same content so the users wouldn't know the difference. Wonder if that would work?
-
Agree with Lesley - a sub-domain is a separate site and equal effort will have to go into optimizing and ranking both sites.
In reality although Google treats the sites as separate the subdomain aspect gives it away, along with a whois lookup - the link value isn't going to massive at all to leverage from. In other words I would only use the sub-domain for a strong business purpose or for technical reasons, not as a mechanism to gain anything SEO wise. A stronger, well structured and growing central domain will always win.
I think I understand your process and reference to "paid", but even so that word always makes me feel a bit nervous. So as a side note make sure you no-follow anything that can be "construed" as paid for.
-
From my own experience blog.site.com and site.com are treated as two different sites. So you might be getting some link juice from your job section pointing to your site, but you are not getting as much equity as you would if the site was in a sub directory and not a sub domain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is Removing Breadcrumbs Detrimental for SEO?
We have full navigational breadcrumbs on our site for the menu and the brand menu. i.e. Home > Clothing > Jackets Brand > Brand Name > Brand Jackets There's been talk of removing this and having it like Chico's does, where on item pages they just have a link at the top to previous category (i.e. you're on a shirt product page and at the top it says "Back to Tops" instead of listing Home > Clothing > Tops) Is doing something like this detrimental to SEO? From what I've read Breadcrumbs are for user experience but I just want to be sure.
Technical SEO | | AliMac260 -
Schema for Banks and SEO
I'm researching Schema opportunities for a bank, but besides the shema markup available today (like bankorcreditunion) and developments with FIBO, I can find no answer as to the effect of tagging interest rates and such in terms of SERP/CTR performance or visibility. Does anyone have a case study to share or some insight on the matter?
Technical SEO | | Netsociety0 -
Seo For Forum Sites
I have forum site.I've opened it 2 months ago.But there is a problem.Therefore my content is unique , my site's keyword ranking constantly changing..Sometimes my site's ranking drops from first 500.After came to 70s. I didn't make any off page seo to my site.What is the problem ?
Technical SEO | | tutarmi0 -
Links from the same server has value or not
Hi Guys, Sometime ago one of the SEO experts said to me if I get links from the same IP address, Google doesn't count them as with much value. For an example, I am a web devleoper and I host all my clients websites on one server and link them back to me. Im wondering whether those links have any value when it comes to seo or should I consider getting different hosting providers? Regards Uds
Technical SEO | | Uds0 -
Do Domain Extensions such as .com or .net affect SEO value?
In the beginning of SEO days, it was going around that .com is the best for SEO and that .net is not as good. Is there any truth to this, and what about .org or .edu? I always hear that .edu sites have high PR. Is there any rhyme or reason to this, or all they all equal? Thank you, Afshin Christian-Way.com
Technical SEO | | applesofgold0 -
Exact match subdomains
Hi, I have seen significant SEO benefits from owning exact match domains and was wondering whether exact match subdomains hold the same (or some) of these benefits? eg. halloweencostumes.co.uk vs. halloween [dot] costumes.co.uk Many thanks.
Technical SEO | | martyc0 -
Image Size for SEO
Hi there I have a website which has some png images on pages, around 300kb - is this too much? How many kbs a page, to what extent do you know does Google care about page load speed? is every kb important, is there a limit? Any advice much appreciated.
Technical SEO | | pauledwards0 -
Restaurant menu SEO: PDF or HTML?
Is it better to use a PDF or hard code restaurant menus (or any document for that matter) in HTML? I want the content to be indexed and thought PDF was the way to go for several reasons, but I wanted to get confirmation on this before I move forward.
Technical SEO | | BostonWright0