Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Content - Onsite Blog vs Article Submission
-
Hey Folks,
First post!
I have a 4 year old site with reasonable authority (49) and lots of content.
Easy first question. I plan to create lots more unique, useful and relevant content however I'm in a quandary as to whether to:
A. Post the content on our sites blog
or
B. Submit the article to an article directory like ezine-articlesand backlink to my site.
Is one better than the other?
Thanks,
Richard
-
Stay away from article directories IMO.
-
I would create a piece of content for the head term and call it the mom. Then I would create many children with each child targeting a tail set of synonyms referencing the mother.
These children would live on the target site as well as related topical sites and web 2.0 properties.
Mom and children alike would get pretty and all dressed up with table of content's style interlinking to encourage user engagement and long click like activity, especially on the target site.
Long story short is that both are important and if the content is good you will receive tiered social signals and linking naturally via this practice.
That said... I am a very big proponent of increased site production and if I had to choose one over the other I would take fresh topical content with proper interlinking on my site any day as it means new ranking opportunity, user engagement and almost always new traffic.
-
Thanks Michael, and thanks for suggesting the guest blogging aspect.
Is there a good resource for locating niche blogs?
Richard
-
Got it. Thanks Tim, I've been wondering that for a while now.
OK - follow up to this:
If I post the content on my blog and it's relevant to one of my landing pages I'm going to put at least one link in the blog article to that page. Any reason not to do this.
Any other good practice to how to use links in the article?
-
I would agree with Tim that your site is going to do a whole world of better than the article sites. I'd recommend if you are looking at the article sites for backlinking or traffic then you adjust your gaze to guest blogging for other great sites in your niche. This will give you far better ROI for time, backlinking juice and potential for natural traffic.
-
Hands down, your site/ blog. Then social share it and get the word out. Not even a close comparison.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog post outreach for backlinks
Hi all, My understanding of obtaining backlinks by way of blogpost outreach is that it's best to include several outbound links to related high domain websites within blog post copy (as well as a link to the website you're marketing, obviously) such as this post https://www.scoopearth.com/why-should-you-use-royalty-free-music-for-youtube-videos/ or this one https://small-bizsense.com/how-to-create-quality-content-for-your-business/. However, I've recently read a few articles that suggest that from a human perspective only having one clear link in the copy, such as this post https://www.clichemag.com/entertainment/movies/the-benefits-of-royalty-free-cinematic-music-for-your-videos/, increases the chance of the reader visiting the site in question. I guess the thinking is that if there's only one link to be clicked on it increases the chances of click-thru, as opposed to the reader possibly clicking on another external link that's only there because of current SEO advice. So is it best to follow SEO guidelines and include several outbound links within guest blog posts, or is it better to only have the one link to your client's site (to focus the readers attention on it)?
Link Building | | JCN-SBWD0 -
Backlinks from translated content
Hello, We have quite a few articles "out there" that give us backlinks. We were thinking of also translating the content and submitting it to local content websites, so it can provide us with more backlinks. The main questions here, will this content be recognized as the same content as the English version? Also, being in another language, some of the anchor text might not hit the English keyword. Not sure how Google sees it. Any advise on the matter? thx!!
Link Building | | PangeaLangs0 -
Press releases and duplicate content
Hi Mozzers, What does Google think about a press release, appearing on lots of websites (relevant websites) as part of a link building campaign. Does the fact that this press release content is duplicated across lots of sites have a negative impact? Thanks in advance
Link Building | | A_Q0 -
Root-Domain vs Subdomain Linkbuilding
Hello Mozzers! Couple of days ago I received a request to start optimizing a wordpress website, the domain itself has been around for around 10-12 years so it's it can be considered as one that has real history behind it. The page has been moved from HTML/FLASH to wordpress about 3 - 4 years ago and hasn't been any SEO maintenance on it. The site used to rank for first position with several keywords, but now understandably, it has greatly decreased. My main question would be, that when I've checked the root domain's and the subdomain's metrics with MOZ Open Site Explorer, the sub domain (with "www.") showed a PA 40 and 90 external links while the root domain (without "www.") only has 27 PA and 6 External links. I know that the 301 or server redirects only transfers about 90% of the link juice to the targeted URL but the difference between the 2 results seem way too big for me. What do you think? Is this normal?
Link Building | | adamdankhazi
During future link building is it more beneficial to target the root domain so the page won't lose that "10%" by redirecting the new link from sub-domain to root domain?
Is it possible to get more juice transferred? Thank you very much,
Adam0 -
Does Google index a content in iframe?
Hello guys, I´ve done a infografic and i want to share it with some bloggers. But, i want to share an iframe, not an image (beacuse there is some links on it). My question: Can Google consider the links inside an iframe (for link building)? Thank you 🙂
Link Building | | seomobly0 -
Are Blog Comments now useless?
Hello I see there is much debate on this issue of Blog Commenting. Is it still a useful way to get a backlink? Would you suggest only using 'No follow' blogs to leave comments? Many thanks
Link Building | | missy290 -
Ezine Articles
How much do other people rate Ezines as a provider of articles and incoming links. What are peoples experiences. It has to be one of the most strict article sites but does this make it the best ?
Link Building | | onlinemediadirect0 -
Iframes vs links
Obviously, websites can link to another web site using iframes, and Google and other search engines do seem to have some capability to index the content. What I want to know is what is the difference in value passed between a regular link and an iframe link. <iframe src="http://www.targetwebsite.com/targetlink"><br /><br />will have the same page ranking effect on the target web site as this link: <br /><br /><a href="http://www.targetwebsite.com/targetlink">link</a><br /><br />Alternative, would it work to include an invisible actual link right before the iframe, like this: <br /><br /><a style="display: none;" href="http://www.targetwebsite.com/targetlink">link</a><br /><iframe src="http://www.targetwebsite.com/targetlink"/></p> <p><span style="color: #5e5e5e;">The reason is that we are building a product recommendation engine, for a branded cosmetology school in order to get our concept salons to link back to use and I was curious if creating a version they can use as an iframe will give us link benefit.</span></p></iframe>
Link Building | | incept0