Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Turn SEO data into actionable content briefs

      Turn SEO data into actionable content briefs

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Digital Marketing
    3. Web Design
    4. Does changing content and design of the website gonna affect my all the backlinks i have made till now

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Does changing content and design of the website gonna affect my all the backlinks i have made till now

    Web Design
    5
    5
    1727
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • calvinkj
      calvinkj last edited by

      i have been working on my link profile for a month now, after learning about 5 step moz methodology i have decided that i would like to change all of the content of my site and taylor it to what my customers need,

      am i gonna loose all the domain authority if make changes?

      if it gonna affect, hows that  gonna come out

      1 Reply Last reply Reply Quote 0
      • durefisha
        durefisha last edited by

        Changing the content and design of your website can affect your backlinks in several ways. If you alter URLs or remove pages, any backlinks pointing to those URLs will break, leading to 404 errors. Additionally, if the content changes significantly, it may no longer be relevant to the backlink's context, potentially reducing the effectiveness of those links. However, if the changes are mainly aesthetic and the core content and URL structure remain intact, your backlinks should largely remain effective.

        1 Reply Last reply Reply Quote 0
        • calvinkj
          calvinkj @Chris.Menke last edited by

          lets say if i redirected and all the content is still relevant, (is it still gonna decrease DA to some extent), because of the fact that old url is changed and redirected.?

          1 Reply Last reply Reply Quote 0
          • Chris.Menke
            Chris.Menke last edited by

            Calvin,

            If the content on the page  with the backlink is relevant to the content on the page it is linking to, that's good. If the anchor text on that link is also relevant, that's even better.

            If content on the page that the backlink is pointing to is not of a relevant or complimentary subject, google will weigh the value of that  link less.

            If you change the URL of a page that is being linked to from another site and do not properly redirect the old URL to the new URL, the link will not benefit the new URL at  all.

            calvinkj 1 Reply Last reply Reply Quote 1
            • katemorris
              katemorris last edited by

              Few questions before I can answer this:

              Were the links you got going to drive people to your site? Would those people find your site interesting and relevant?

              Is the content getting links still going to exist? Meaning will the links still make sense?

              Just redesigning your site should not affect link equity, but if your links were acquired just for linking purposes, I don't think they will do much for you over time anyway.

              1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • Joe_Stoffel

                Have Your Thoughts Changed Regarding Canonical Tag Best Practice for Pagination? - Google Ignoring rel= Next/Prev Tagging

                Hi there, We have a good-sized eCommerce client that is gearing up for a relaunch. At this point, the staging site follows the previous best practice for pagination (self-referencing canonical tags on each page; rel=next & prev tags referencing the last and next page within the category). Knowing that Google does not support rel=next/prev tags, does that change your thoughts for how to set up canonical tags within a paginated product category? We have some categories that have 500-600 products so creating and canonicalizing to a 'view all' page is not ideal for us. That leaves us with the following options (feel it is worth noting that we are leaving rel=next / prev tags in place): Leave canonical tags as-is, page 2 of the product category will have a canonical tag referencing ?page=2 URL Reference Page 1 of product category on all pages within the category series, page 2 of product category would have canonical tag referencing page 1 (/category/) - this is admittedly what I am leaning toward. Any and all thoughts are appreciated! If this were in relation to an existing website that is not experiencing indexing issues, I wouldn't worry about these. Given we are launching a new site, now is the time to make such a change. Thank you! Joe

                Web Design | | Joe_Stoffel
                1
              • BearPaw88

                Can a cloud based firewall affect my search ranking?

                Hi, I recently implemented a firewall on my website to prevent hacking attacks. We were getting a crazy amount of people per day trying to brute force our website. I used the sucuri cloud proxy firewall service which they claim because of the super fast caching actually helps SEO. I was just wondering is this true? Because we're slowly falling further and further down the SERPS and i really don't know why. If not, is there any major google update recently I don't know about? Thanks, Robert

                Web Design | | BearPaw88
                0
              • Stuart26

                Mergers & Acquisitions - Website Transition Good practice

                Hi everyone, I was wondering if anyone has come across good practice for maintaining websites after a merger or acquisition where there needs to be an association between two websites of the two companies involved. For an acquisition, I'm considering moving the acquired company to a sub domain of the parent company e.g. aquiredcompany.parentcompany.com. On both websites there wmay be a prominant popup so visitors can switch between the websites if they have visited the incorrect one. One worry I have is the acquired company has some good rankings, which I want to keep. I will of course manage the process through 301 redirects. But I was wondering if anyone has any thoughts on this approach or can suggest any better solutions. Thanks in advance, Stuart

                Web Design | | Stuart26
                0
              • Verve-Innovation

                Website Home page suddenly disappeared after changing Hosting

                HI All,  My site was ranking very well and was in 1st page of google for most of my keywords. Last week we did some update to the site and moved it to new hosting and from then onwards I dont see my site home page in Google ranking . My Website Name is : royalevents.com.au. We used to be in 1st of Google for keywords like wedding Mandaps, Indian Wedding Mandaps etc, Would be great if some one helps us to figure out whats gone wrong .. I also did Webmaster Fetch as Google but nothing happened. Thanks

                Web Design | | Verve-Innovation
                0
              • BeytzNet

                E-Commerce Website Architecture - Cannibalization between Product Categories and Blog Categories?

                Hi, I have an e-commerce site that sells laptops. My main landing pages and category pages are as follows:
                "Toshiba Laptops", "Samsung Laptops", etc. We also run a WP blog with industry news.
                The posts are divided into categories which are basically as our landing pages.
                The posts themselves usually link to the appropriate e-commerce landing page.
                For example: a post about a new Samsung Laptop which is categorized in the blog under "Samsung Laptops" will naturally link somewhere inside to the "samsung laptops" ecommerce landing page. Is that good or do the categories on the blog cannibalize my more important e-commerce section landing pages? Thanks

                Web Design | | BeytzNet
                0
              • ScottImageWorks

                How to bounce back after a new url & new site design?

                About a month ago, my company changed domains (from the long-established www.imageworksstudio.com to the new www.imageworkscreative.com) and also did a complete overhaul of our site.  We tried to do everything necessary to keep Google happy as we went through this change, but we've suffered a drastic loss of both rankings and traffic. I know that can happen as a result of a redesign AND as a result of a new domain, but I'm wondering how long you would expect it to take before we bounced back and also, what can we do in the meantime to improve?

                Web Design | | ScottImageWorks
                0
              • theideapeople

                Where is the best place to put reciprocal links on our website?

                Where should reciprocal links be placed on our website?  Should we create a "Resources" page?  Should the page be "hidden" from the public?  I know there is a right answer out there!  Thank you for your help! Jay

                Web Design | | theideapeople
                0
              • eseyo

                Site-wide footer links or single "website credits" page?

                I see that you have already answered this question before back in 2007 (http://www.seomoz.org/qa/view/2163), but wanted to ask your current opinion on the same question: Should I add a site-wide footer link to my client websites pointing to my website, or should I create a "website credits" page on my clients site, add this to the footer and then link from within this page out to my website?

                Web Design | | eseyo
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.