Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Google Rich Snippets in E-commerce Category Pages
-
Hello
Best Practice for rich snippets / structured data in ecommerce category pages?
I put structured markup in the category pages and it seems to have negatively impacted SEO. Webmaster tools is showing about 2.5:1 products to pages ratio.
Should I be putting structured data in category Pages at all?
Thanks for your time
-
Google considers this to be spam. Sometimes pages get away with doing this, but generally you're going to eventually get a manual action reported in Search Console.
-
Hey there, 2 competitors of mine show Reviews/Stars in the search results for their Product Category Pages.
Both of these brands out rank me on everything... They are both page 1.
Do you have any more information on this because I really want to do it... personally i think it makes sense to show an "Average" rating among all products of a specific category... I dont see it as spammy if its accurate/average of the products within.
I'm having a hard time finding reliable information on this.
Thank you
-
OK. Read the docs properly. Any Ideas about Brands?
-
I generally recommend putting basic Product markup (name, price, maybe image, URL pointing to the single product page) at that level. The idea here is to let Google understand that that page contains a big list of products that fit the category as seen in the page title.
DO NOT put reviews at this level--I saw something from Google recently that says they consider that to be a spammy attempt to get ratings snippets in the results for that page. Put the reviews only at the single product page level.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why does Google rank a product page rather than a category page?
Hi, everybody In the Moz ranking tool for one of our client's (the client sells sport equipment) account, there is a trend where more and more of their landing pages are product pages instead of category pages. The optimal landing page for the term "sleeping bag" is of course the sleeping bag category page, but Google is sending them to a product page for a specific sleeping bag.. What could be the critical factors that makes the product page more relevant than the category page as the landing page?
Intermediate & Advanced SEO | | Inevo0 -
My blog is indexing only the archive and category pages
Hi there MOZ community. I am new to the QandA and have a question. I have a blog Its been live for months - but I can not get the posts to rank in the serps. Oddly only the categories rank. The posts are crawled it seems - but seen as less important for a reason I don't understand. Can anyone here help with this? See here for what i mean. I have had several wp sites rank well in the serps - and the posts do much better. Than the categories or archives - super odd. Thanks to all for help!
Intermediate & Advanced SEO | | walletapp0 -
Does Google give weight to the default measurement units (metric / imperial) on pages?
Hi, We run a series of weather websites that cater for the units (feet, metres, Celsius, Fahrenheight etc.) for the users by means of detecting their geo-location. So users in the US see the site in feet, Fahrenheight and pretty much the rest of the world gets metric units. My concern is that if we view the cached version of our pages as seen by the Googlebot out of Mountain View, California, it shows that our geoIP switch to imperial units has been activated for every location in the World. The question is, does the fact that we appear to cater for countries who use metric units by showing (in Google's eyes) Imperial units by default count against us from an SEO point of view? Thanks in advance for any comments, Nick
Intermediate & Advanced SEO | | nickruss0 -
How do you check the google cache for hashbang pages?
So we use http://webcache.googleusercontent.com/search?q=cache:x.com/#!/hashbangpage to check what googlebot has cached but when we try to use this method for hashbang pages, we get the x.com's cache... not x.com/#!/hashbangpage That actually makes sense because the hashbang is part of the homepage in that case so I get why the cache returns back the homepage. My question is - how can you actually look up the cache for hashbang page?
Intermediate & Advanced SEO | | navidash0 -
Page position dropped on Google
Hey Guys, My web designer has recommended this forum to use, the reason being: my google position has been dropped from page 1 to page 10 in the last week. The site is weloveschoolsigns.co.uk, but our main business site is textstyles.co.uk the school signs are a product of text styles. I have been told off my SEO company, that because I have changed the school logo to the text styles logo, Google have penalised me for it, and dropped us from page 1 for numerous keywords, to page 10 or more. They have also said that duplicate content within the school site http://www.weloveschoolsigns.co.uk/school-signs-made-easy/ has also a contributed to the drop in positions. (this content is not on the textstyles site) Lastly they said, that having the same telephone number is a definate no no. They said that I have been penalised, because google see the above as trying to monopolise on the market. I don’t know if all this is true, as the SEO is way above my head, but they have quoted me £1250 to repair all the errors, when the site only cost £750. They have also mentioned that because of the above changes, the main text styles site will also be punished. Any thoughts on this matter would be much appreciated as I don't know whether to pay them to crack on, or accept the new positions. Either way I'm very confused. Thanks Thomas
Intermediate & Advanced SEO | | TextStylesUK0 -
Cons and pros of changing your e-commerce store domain name?
We have an online toy store, the domain is old over 10 years and we have some traffic, we are considering to change our domain name. There are two reasons why. First of all, we expand our product category, before we were only a puzzle store now we sell almost any kind of toy. And at this point, our current domain, PuzzleZoo.com is not representing our capacity. We also have toyzoo.com domain registered, that is also an old domain but there has been no activity with that domain. Our concern is, how do we avoid to lose ranking and keyword authority, are we going to start from the ground? What are the correct procedures to follow during this switch if we prefer to switch? As an alternative scenario, if we decide to keep both and open another e-store with toyzoo domain name and continue operating PuzzleZoo.com, with same products, will taht be a duplicate issue? If it is what are the consequences? (Just to add a note here, our PuzzleZoo is also a small brick and mortar store chain in CA and TX) ToyZoo will only be an online store. Even in this case at the eyes of Google, are we going to have a duplicate store that can potentially be penalized or PuzzleZoo being a brick and mortar store chain might help us to avoid being penalized? Should we switch the domain and redirect PuzzleZoo to ToyZoo, should we keep them both and running separately? We need to give a decision and I was wondering if there are any expert here that can give us a good intelligent advise on which path to go?
Intermediate & Advanced SEO | | PuzzleZoo0 -
How Do You Remove Video Thumbnails From Google Search Result Pages?
This is going to be a long question, but, in a nutshell, I am asking if anyone knows how to remove video thumbnails from Google's search result pages? We have had video thumbnails show up next to many of our organic listings in Google's search result pages for several months. To be clear, these are organic listings for our site, not results from performing a video search. When you click on the thumbnail or our listing title, you go to the same page on our site - a list of products or the product page. Although it was initially believed that these thumbnails drew the eye to our listings and that we would receive more traffic, we are actually seeing severe year over year declines in traffic to our category pages with thumbnails vs. category pages without thumbnails (where average rank remained relatively constant). We believe this decline is due to several things: An old date stamp that makes our listing look outdated (despite the fact that we can prove Google has spidered and updated their cache of these pages as recent as 2 days ago). We have no idea where Google is getting this datestamp from. An unrelated thumbnail to the page title, etc. - sometimes a picture of a man's face when the category is for women's handbags A difference in intent - user intends to shop or browse, not watch a video. They skip our listing because it looks like a video even though both the thumbnail and our listing click through to a category page of products. So we want to remove these video thumbnails from Google's search results without removing our pages from the index. Does anyone know how to do this? We believed that this connection between category page and video was happening in our video sitemap. We have removed all reference to video and category pages in the sitemap. After making this change and resubmitting the sitemap in Webmaster Tools, we have not seen any changes in the search results (it's been over 2 weeks). I've been reading and it appears many believe that Google can identify video embedded in pages. That makes sense. We can certainly remove videos from our category pages to truly remove the connection between category page URL and video thumbnail. However, I don't believe this is enough because in some cases you can find video thumbnails next to listings where the page has not had a video thumbnail in months (example: search for "leather handbags" and find www.ebags.com/category/handbags/m/leather - that video does not exist on that page and has not for months. Similarly, do a search for "handbags" and find www.ebags.com/department/handbags. That video has not been on that page since 2010. Any ideas?
Intermediate & Advanced SEO | | SharieBags0 -
E-commerce site, one product multiple categories best practice
Hi there, We have an e-commerce shopping site with over 8000 products and over 100 categories. Some sub categories belong to multiple categories - for example, A Christmas trees can be under "Gardening > Plants > Trees" and under "Gifts > Holidays > Christmas > Trees" The product itself (example: Scandinavian Xmas Tree) can naturally belong to both these categories as well. Naturally these two (or more) categories have different breadcrumbs, different navigation bars, etc. From an SEO point of view, to avoid duplicate content issues, I see the following options: Use the same URL and change the content of the page (breadcrumbs and menus) based on the referral path. Kind of cloaking. Use the same URL and display only one "main" version of breadcrumbs and menus. Possibly add the other "not main" categories as links to the category / product page. Use a different URL based on where we came from and do nothing (will create essentially the same content on different urls except breadcrumbs and menus - there's a possibiliy to change the category text and page title as well) Use a different URL based on where we came from with different menus and breadcrumbs and use rel=canonical that points to the "main" category / product pages This is a very interesting issue and I would love to hear what you guys think as we are finalizing plans for a new website and would like to get the most out of it. Thank you all!
Intermediate & Advanced SEO | | arikbar0