Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Hreflang for bilingual website in the same region/location
-
Hi everyone,
got a quick question concerning the hreflang tag.
I have a website with 2 different language versions targeting to the same region(Reason: The area is bilingual however not everyone speaks the other language fluently)
Question:
Can I use hreflang in that case like:Many thanks in advance
-
Sure, I did this: http://bfy.tw/2hTu
-
Hi Dmitrii,
can you perhaps tell me the source, where you found the supported annotations above. Many Thanks
-
My answer is the correct. See what I replied above to Dmitrii
-
Lol! You're right. I was indeed thinking about Belgium and not Netherlands
-
It's a cultural thing. I'm that province of Italy people talk or Italian or German, so if you want to target both with your multilingual site you must tell it to Google with hreflang, even if it is not listed in the ISO chart.
you do the same for targeting Spanish speaking people in the usa, for instance.
-
Gianluca - I guess this time it's my turn: As far as I know they only have one official language in the Netherlands (Dutch) - I guess you refer to Belgium (3 official languages Dutch/French/German).
It's a common error to make this mistake - but the difference is easy to spot: Belgium is qualified for Euro '16 - unlike the Netherlands
-
Hi Gianluca,
Thank you for your reply. In fact I'm refering to that exact region. The difference to your CH examples are though, that in Switzerland, the 3 language regions are not the exact same "location".
In my case they are though so I got a bit confused.
So basically Im not saying, a specific region in Switzerland speaks French, another German and another Italian, but I say the exact same location/region speaks German and Italian.
-
Well, I do see the ones you mentioned on that list, but not it-it or de-it.
-
Yes, it exists (it is Alto Agide/South Tirol), and it's the same case of Netherlands (fr-NL and de-NL) or Switzerland (it-CH, fr-CH and de-CH)
-
Yes, you can.
-
Interesting. Google search doesn't return anything on this locale.
-
yes, sure about that
-
Are you sure that locale exists?
-
Hi Dmitrii,
many thanks for your reply. Great list, unfortunately I can't find my case. Though I think this list is not complete. E.x. I miss the the french speaking part in Italy for example,...
Helpful anyway though.
-
Hi there.
I found this list of all available locales, if locales you're trying to do are in this list, then go ahead, otherwise it won't work.
P.S. List might be old and updated by now, but i don't think so.
- af-ZA
- am-ET
- ar-AE
- ar-BH
- ar-DZ
- ar-EG
- ar-IQ
- ar-JO
- ar-KW
- ar-LB
- ar-LY
- ar-MA
- arn-CL
- ar-OM
- ar-QA
- ar-SA
- ar-SY
- ar-TN
- ar-YE
- as-IN
- az-Cyrl-AZ
- az-Latn-AZ
- ba-RU
- be-BY
- bg-BG
- bn-BD
- bn-IN
- bo-CN
- br-FR
- bs-Cyrl-BA
- bs-Latn-BA
- ca-ES
- co-FR
- cs-CZ
- cy-GB
- da-DK
- de-AT
- de-CH
- de-DE
- de-LI
- de-LU
- dsb-DE
- dv-MV
- el-GR
- en-029
- en-AU
- en-BZ
- en-CA
- en-GB
- en-IE
- en-IN
- en-JM
- en-MY
- en-NZ
- en-PH
- en-SG
- en-TT
- en-US
- en-ZA
- en-ZW
- es-AR
- es-BO
- es-CL
- es-CO
- es-CR
- es-DO
- es-EC
- es-ES
- es-GT
- es-HN
- es-MX
- es-NI
- es-PA
- es-PE
- es-PR
- es-PY
- es-SV
- es-US
- es-UY
- es-VE
- et-EE
- eu-ES
- fa-IR
- fi-FI
- fil-PH
- fo-FO
- fr-BE
- fr-CA
- fr-CH
- fr-FR
- fr-LU
- fr-MC
- fy-NL
- ga-IE
- gd-GB
- gl-ES
- gsw-FR
- gu-IN
- ha-Latn-NG
- he-IL
- hi-IN
- hr-BA
- hr-HR
- hsb-DE
- hu-HU
- hy-AM
- id-ID
- ig-NG
- ii-CN
- is-IS
- it-CH
- it-IT
- iu-Cans-CA
- iu-Latn-CA
- ja-JP
- ka-GE
- kk-KZ
- kl-GL
- km-KH
- kn-IN
- kok-IN
- ko-KR
- ky-KG
- lb-LU
- lo-LA
- lt-LT
- lv-LV
- mi-NZ
- mk-MK
- ml-IN
- mn-MN
- mn-Mong-CN
- moh-CA
- mr-IN
- ms-BN
- ms-MY
- mt-MT
- nb-NO
- ne-NP
- nl-BE
- nl-NL
- nn-NO
- nso-ZA
- oc-FR
- or-IN
- pa-IN
- pl-PL
- prs-AF
- ps-AF
- pt-BR
- pt-PT
- qut-GT
- quz-BO
- quz-EC
- quz-PE
- rm-CH
- ro-RO
- ru-RU
- rw-RW
- sah-RU
- sa-IN
- se-FI
- se-NO
- se-SE
- si-LK
- sk-SK
- sl-SI
- sma-NO
- sma-SE
- smj-NO
- smj-SE
- smn-FI
- sms-FI
- sq-AL
- sr-Cyrl-BA
- sr-Cyrl-CS
- sr-Cyrl-ME
- sr-Cyrl-RS
- sr-Latn-BA
- sr-Latn-CS
- sr-Latn-ME
- sr-Latn-RS
- sv-FI
- sv-SE
- sw-KE
- syr-SY
- ta-IN
- te-IN
- tg-Cyrl-TJ
- th-TH
- tk-TM
- tn-ZA
- tr-TR
- tt-RU
- tzm-Latn-DZ
- ug-CN
- uk-UA
- ur-PK
- uz-Cyrl-UZ
- uz-Latn-UZ
- vi-VN
- wo-SN
- xh-ZA
- yo-NG
- zh-CN
- zh-HK
- zh-MO
- zh-SG
- zh-TW
- zu-ZA
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Traffic drop after hreflang tags added
We operate one company with two websites each serving a different location, one targeting EU customers and the other targeting US customers. thespacecollective.com (EU customers) thespacecollective.com/us/ (US customers) We have always had canonical tags in place, but we added the following hreflang tags two weeks ago (apparently this is best practice); EU site (thespacecollective.com) US site (thespacecollective.com/us/) Literally the same day we added the above hreflang tags our traffic dropped off a cliff (we have lost around 70-80% on the EU site, and after a minor recovery, 50% on the US site). Now, my first instinct is to remove the tags entirely and go back to just using canonical, but if this is truly best practice, that could do more damage than good. This is the only change that has been made in recent weeks regarding SEO. Is there something obvious that I am missing because it looks correct to me?
International SEO | | moon-boots0 -
International SEO Question: Using hreflang tags across two different TLDs.
Hi! My UK based company just recently made the decision to let the US market operate their ecommerce business independently. Initially, both markets were operating off the same domain using sub-directories (i.e: www.brandname.com/en-us/ , www.brandname.com/en-gb/ ) Now that the US team have broken away from the domain - they are now using www.brandnameUSA.com while the UK continues to use www.brandname.com/en-gb/. The content is similar across both domains - however, the new US website has been able to consolidate several product variations onto single product pages where the UK website is using individual product pages for each variation. We have placed a geo-filter on the main domain which is 301 redirecting North American traffic looking for www.brandname.com to www.brandnameUSA.com However, since the domain change has taken place, product pages from the original domain are now indexing alongside the new US websites product pages in US search results. The UK website wants to be the default destination for all international traffic. My question is - how do we correctly setup hrlang tags across two separate TLDs and how do we handle a situation where multiple product pages on the "default" domain have been consolidated into one product page on the new USA domain? This is how we are currently handling it: "en-us" href="https://www.BRANDNAMEUSA.com/All-Variations" /> href="https://www.BRANDNAMEUSA.com/All-Variations" />
International SEO | | alexcbrands0 -
How To Rank A UK Website On Google.com (US)
Hi, I've done some research on this but couldn't find any definitive answer I can trust! We have a client who resides in the UK. They have '.com' domain, hosted on a UK server, using UK spelling. Their business objective for this year is to expand in the USA, including the opening of a warehouse over there. They are wanting us to rank their website on both Google.co.uk and Google.com (North America); besides changing the geolocation settings in GWT's, and building links from .com websites is there anything else we can do to increase their visibility on Google.com? Many thanks in advance, appreciated!
International SEO | | Webpresence
Lee.0 -
If I redirect based on IP will Google still crawl my international sites if I implement Hreflang
We are setting up several international sites. Ideally, we wouldn't set up any redirects, but if we have to (for merchandising reasons etc) I'd like to assess what the next best option would be. A secondary option could be that we implement the redirects based on IP. However, Google then wouldn't be able to access the content for all the international sites (we're setting up 6 in total) and would only index the .com site. I'm wondering whether the Hreflang annotations would still allow Google to find the International sites? If not, that's a lot of content we are not fully benefiting from. Another option could be that we treat the Googlebot user agent differently, but this would probably be considered as cloaking by the G-Man. If there are any other options, please let me know.
International SEO | | Ben.JD0 -
International SEO Subfolders / user journey etc
Hi According to all the resources i can find on Moz and elsewhere re int seo, say in the context of having duplicate versions of US & UK site, its best to have subfolders i.e. domain.com/en-gb/ & domain.com/en-us/ however when it comes to the user journey and promoting web address seems a bit weird to say visit us at: domain.com/en-us/ !? And what happens if someone just enters in domain.com from the US or UK ? My client wants to use an IP sniffer but i've read thats bad practice and should employ above style country/language code instead, but i'm confused about both the user journey and experience in the case of multiple sub folders. Any advice much appreciated ? Cheers Dan
International SEO | | Dan-Lawrence0 -
Best URL structure for Multinational/Multilingual websites
Hi I am wondering what the best URL format to use is when a website targets several countries, in several languages. (without owning the local domains, only a .com, and ideally to use sub-folders rather than sub-domains.) As an example, to target a hotel in Sweden (Google.se) are there any MUST-HAVE indicators in the URL to target the relevant countries? Such as hotelsite.com**/se/**hotel-name. Would this represent the language? Or is it the location of the product? To clarify a bit, I would like to target around 10 countries, with the product pages each having 2 languages (the local language + english). I'm considering using the following format: hotelsite.com/en/hotel-name (for english) and hotelsite.com/se/hotel-name (for swedish content of that same product) and then using rel=”alternate” hreflang=”se-SV” markup to target the /se/ page for Sweden (Google.se) and rel=”alternate” hreflang=”en” for UK? And to also geotarget those in Webmaster tools using those /se/ folders etc. Would this be sufficient? Or does there need to be an indicator of both the location, AND the language in the URLs? I mean would the URL's need to be hotelsite.com/se/hotel-name/se-SV (for swedish) or can it just be hotelsite.com/se/hotel-name? Any thoughts on best practice would be greatly appreciated.
International SEO | | pikka0 -
Upper case or/and lower case in rel="alternate" hreflang
Hi Mozzers, I have a question about the rel="alternate" hreflang tag, with an example. When I use two subfolders for two different countries/languages, for instance www.domain.com/nl-nl/ and www.domain.com/nl-en/ (for the English version) and I want to use the rel="alternate" hreflang tag, do I need to follow the ISO standards concerning Uppercase country code and Lowercase language code (en-NL)? Or is it okay to use the Lowercase country and language code (en-nl), since we also use this in the URL of the Subfolder. What does Google prefer? Thanks in advance.
International SEO | | MartijnHoving820 -
Spanglish? Picking keywords for an English website with a Spanish speaking search demographic
I'm putting together meta data for an English website whose target search demographic is the Hispanic market. The website has a Spanish translation as well. When I entered the website into the Google Adwords keyword tool to begin doing keyword research, all keywords returned to me were in Spanish. I am unsure if the meta data keywords I'm preparing for the page should be in Spanish despite the fact that I am preparing the meta data for the English version. Moreover, should there be any mixed Spanish English (Spanglish?) keywords as users might be searching under the English search but in Spanish or with queries that are partially in Spanish?
International SEO | | IMM0