Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Turn SEO data into actionable content briefs

      Turn SEO data into actionable content briefs

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. On-Page Optimization
    4. Putting content behind 'view more' buttons

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Putting content behind 'view more' buttons

    On-Page Optimization
    4
    4
    767
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Andy-Halliday
      Andy-Halliday last edited by

      Hi

      I can't find an upto date answer to this so was wondering what people's thoughts are.

      Does putting content behind 'view more' css buttons affect how Google see's and ranks the data.

      The content isn't put behind 'view more' to trick Google. In actual fact if you see the source of the data its all together, but its so that products appear higher up the page.

      Does anyone have insight into this.

      Thanks in advance

      1 Reply Last reply Reply Quote 0
      • sachin-sv
        sachin-sv last edited by

        This technique is famously known as the toggle effect. According to Matt (in recent video- https://www.youtube.com/watch?v=EsW8E4dOtRY), It's pretty common on the web for people who want to be able to say okay click here and then show manufacturer details, show specifications, show reviews. That's a pretty normal indium at this point it's not deceptive, nobody's trying to be a manipulative. It's easy to see that this is text that's intended for users and so as long as you're doing that it should be not an issue. But certainly if you were using you know a tiny little on that users can see in there's like six pages of text area and there is not intended for users and there is keyword stuffing then that is something that Google possibly could consider hidden text. If you just doing it for users than you are in pretty good shape. Here is the ref link- http://searchengineland.com/googles-matt-cutts-on-hidden-text-using-expandable-sections-youll-be-in-good-shape-167753 Hope this will help!

        1 Reply Last reply Reply Quote 0
        • kayintveen_MD
          kayintveen_MD last edited by

          Yes indeed, if its really a usability thing and you really help people with good content, and extra specific content under a read more that perfectly fine. But in deed be aware of the amount. If you reality punt a small line in preview and pages and pages under a read more that wouldn't be advised. but generally no worries!

          1 Reply Last reply Reply Quote 0
          • Linda-Vassily
            Linda-Vassily last edited by

            I had worried about that too, but Matt Cutts says no, within reason. If it is a clear "read more" with a paragraph or two dropping down, that's within normal use. If you have several pages dropping down on a minimalist page, that's probably bad.

            It is an old video (2011) but I haven't heard anything more recently and Google hasn't taken it down...

            1 Reply Last reply Reply Quote 0
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • Clojobobo

              Writing cornerstone content for a shop (eCommerce) website

              Hi there I am trying to optimise my site to the best that it can be. Since the most recent Google updates, everything that I reading is saying cornerstone content with lots of valuable content is a really good strategy as it tells Google what is the most important content on your site. Writing articles that are well structured and have give the user a detailed overview of that subject. Lots of top SEO's are saying 3000 words plus on these pages. My question is, how do I go about this with and eCommerce site? Obviously that majority of the keywords that I want to target are product related and these are the pages that I want to come up in the search. How do I go about creating cornerstone content for these pages? I am thinking that one of my cornerstone pieces of content would be "The Ultimate Guide to [my main product category]". But that product has numerous products related to it, all of which have their own keywords, so how would this help the products to rank? The site had two main product categories, with numerous products under each of those categories. The two main categories are targeting my best performing keywords, but currently the landing page for these is the main product category pages. I am really struggling to work out the best strategy here. The content that I have on my actual products pages is comprehensive and covers a lot of detail about that particular product and has started to rank for product keywords, but I am guessing Google wouldn't consider that to be cornerstone content. I hope this make sense. Any advice anyone can give would be really useful. Many thanks in advance

              On-Page Optimization | | Clojobobo
              1
            • vivekrathore

              How does Indeed.com make it to the top of every single search despite of having aggregated content or duplicate content

              How does Indeed.com make it to the top of every single search despite of having duplicate content. I mean somewhere google says they will prefer original content & will give preference to them who have original content but this statement contradict when I see Indeed.com as they aggregate content from other sites but still rank higher than original content provider side. How does Indeed.com make it to the top of every single search despite of having aggregated content or duplicate content

              On-Page Optimization | | vivekrathore
              0
            • jeeyer

              Duplicate page titles and Content in Woocommerce

              Hi Guys, I'm new to Moz and really liking it so far!
              I run a eCommerce site on Wordpress + WooCommerce and ofcourse use Yoast for SEO optimalisation I've got a question about my first Crawl report which showed over 600 issues! 😐 I've read that this is something that happens more often (http://moz.rainyclouds.online/blog/setup-wordpress-for-seo-success). Most of them are categorized under:
              1. Duplicate Page Titles or;
              2. Duplicate Page Content. Duplicate Page Titles:
              These are almost only: product category pages and product tags. Is this problem beeing solved by giving them the right SEO SERP? I see that a lot of categories don't have a proper SEO SERP set up in yoast! Do I need to add this to clear this issue, or do I need to change the actual Title? And how about the Product tags? Another point (bit more off-topic) I've read here:  http://moz.rainyclouds.online/community/q/yoast-seo-plugin-to-index-or-not-to-index-categories  that it's advised to noindex/follow Categories and Tags but isn't that a wierd idea to do for a eCommerce site?! Duplicate Page Content:
              Same goes here almost only Product Categories and product tags that are displayed as duplicate Page content! When I check the results I can click on a blue button for example "+ 17 duplicates" and that shows me (in this case 17 URLS) but they are not related to the fist in any way so not sure where to start here? Thanks for taking the time to help out!
              Joost

              On-Page Optimization | | jeeyer
              0
            • Jaybeamer

              Two URL's for the same page

              Hi, on our site we have two separate URL's for a page that has the same content. So, for example - 'www.domain.co.uk/stuff' and 'www.domain.co.uk/things/stuff' both have the same content on the page. We currently rank high in search for 'www.domain.co.uk/things/stuff' for our targeted keyword, but there are numerous links on the site to www.domain.co.uk/stuff and also potentially inbound links to this page. Ideally we want just the www.domain.co.uk/things/stuff URL to be present on the site, what would be the best course of action to take? Would a simple Canonical tag from the '/stuff' URL which points to the '/things/stuff' page be wise? If we were to scrap the '/stuff' URL totally and redirect it to the 'things/stuff' URL and change all our on site links, would this be beneficial and not harm our current ranking for '/things/stuff'? We only want 1 URL for this page for numerous reasons (i.e, easier to track in Analytics), but I'm a bit cautious that changing the page that doesn't rank may have an affect on the page that does rank! Thanks.

              On-Page Optimization | | Jaybeamer
              2
            • StoryScout

              Duplicate Content - Blog Rewriting

              I have a client who has requested a rewrite of 250 blog articles for his IT company. The blogs are dispersed on a variety of platforms: his own website's blog, a business innovation website, and an IT website. He wants to have each article optimised with keyword phrases and then posted onto his new website thrice weekly. All of this is in an effort to attract some potential customers to his new site and also to establish his company as a leader in its field. To what extent would I need to rewrite each article so as to avoid duplicating the content? Would there even be an issue if I did not rewrite the articles and merely optimised them with keywords? Would the articles need to be completely taken by all current publishers? Any advice would be greatly appreciated.

              On-Page Optimization | | StoryScout
              0
            • Webrevolve

              Using phrases like 'NO 1' or 'Best' int he title tag

              Hi All, Quick question - is it illegal, against any rule etc  to use phrases such as 'The No 1 rest of the title tag | Brand Name' on a site?

              On-Page Optimization | | Webrevolve
              0
            • sportstvjobs

              Percentage of duplicate content allowable

              Can you have ANY duplicate content on a page or will the page get penalized by Google? For example if you used a paragraph of Wikipedia content for a definition/description of a medical term, but wrapped it in unique content is that OK or will that land you in the Google / Panda doghouse? If some level of duplicate content is allowable, is there a general rule of thumb ratio unique-to-duplicate content? thanks!

              On-Page Optimization | | sportstvjobs
              0
            • Mulith

              Is it better to drip feed content?

              Hi All, I've assembled a collection of 5 closely related articles each about 700 words for publishing by linking to them from on one of my pages and would appreciate some advice on the role out of these articles. Backround: My site is a listings based site and a majority of the content is published on my competitors sites too. This is because advertisers are aiming to spread there adverts wide with the hope of generating more responses. The page I'm targeting ranks 11th but I would like to link it to some new articles and guides to beef it up a bit. My main focus is to rank better for the page that links to these articles and as a result I write up an introduction to the article/guide which serves as my unique content. Question: Is it better to drip feed the new articles onto the site or would it be best to get as much unique content on as quickly as possible to increase the ratio of unique content vs. external duplicate content on the page that links to these articles**?** Thank you in advance.

              On-Page Optimization | | Mulith
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.