Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does Google count the domain name in its 115-character "ideal" URL length?
-
I've been following various threads having to do with URL length and Google's happiness therewith and have yet to find an answer to the question posed in the title. Some answers and discussions have come close, but none I've found have addressed this with any specificity.
Here are four hypothetical URLs of varying lengths and configurations:
-
EXAMPLE ONE:
my-big-widgets-are-the-best-widgets-in-the-world-and-come-in-many-vibrant-and-unique-colors-and-configurations.html (115 characters) -
EXAMPLE TWO:
sample.com/my-big-widgets-are-the-best-widgets-in-the-world-and-come-in-many-vibrant-and-unique-colors-and-configurations.html (126 characters)
- EXAMPLE THREE:
www.sample.com/my-big-widgets-are-the-best-widgets-in-the-world-and-come-in-many-vibrant-and-unique-colors-and-configurations.html (130 characters)
- EXAMPLE FOUR:
http://www.sample.com/my-big-widgets-are-the-best-widgets-in-the-world-and-come-in-many-vibrant-and-unique-colors-and-configurations.html (137 characters)
Assuming the examples contain appropriate keywords and are linked to appropriate anchor text (etc.,) how would Google look upon each? All I've been able to garner thus far is that URLs should be as short as possible while still containing and contextualizing keywords.
I have 500+ URLs to review for the company I work for and could use some guidance; yes, I know I should test, but testing is problematical to the extreme; I look to the collective/accumulated wisdom of the MOZVerse for help.
Thanks.
-
-
I have understood the length of the URL to be calculated post http:// unless it's https://.
Just the way it is displayed in the results.
-
Here is Matt Cutts talking about this topic:
http://www.youtube.com/watch?v=gRzMhlFZz9I
The idea is to avoid spammy looking urls (which all of those do) and focus on URLs that are easy for users to remember and link to while also keeping some sort organizational structure for the site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are pages not included in navigation given less "weight"
Hi, we recently updated our website and our main navigation was dramatically slimmed down to just three pages and no drop down under those. Yet we have many more important pages, which are linked to once on one of those main three pages. However, will this hurt those other pages because they are not included in navigation (some of which were starting to get good traction in rankings)?
Web Design | | LuaMarketing2
Thanks!0 -
Do I need to 301 redirect www.domain.com/index.html to www.domain.com/ ?
So, interestingly enough, the Moz crawler picked up my index.html file (homepage) and reported duplicate content, of course. But, Google hasn't seemed to index the www.domain.com/index.html version of my homepage, just the www.domain.com version. However, it looks like I do have links going specifically to www.domain.com/index.html and I want to make sure those are getting counted towards my overall domain strength. Is it necessary to 301 redirect in the scenario described above?
Web Design | | Small_Business_SEO0 -
Should i not use hyphens in web page titles? Google Penalty for hyphens?
all the page titles in my site have hyphens between the words like this: http://texas.com/texas-plumbers.html I have seen tests where hyphenated domain names ranked lower than non hyphenated domain names. Does this mean my pages are being penalized for hyphens or is this only in the domain that it is penalized? If I create new pages should I not use hyphens in the page titles when there are two or more words in the title? If I changed all my page titles to eliminate the hyphens, I would lose all my rankings correct? My site is 12 years old and if I changed all these titles I'm guessing that each page would be thrown in the google sandbox for several months, is this true? Thanks mozzers!
Web Design | | Ron100 -
How to bounce back after a new url & new site design?
About a month ago, my company changed domains (from the long-established www.imageworksstudio.com to the new www.imageworkscreative.com) and also did a complete overhaul of our site. We tried to do everything necessary to keep Google happy as we went through this change, but we've suffered a drastic loss of both rankings and traffic. I know that can happen as a result of a redesign AND as a result of a new domain, but I'm wondering how long you would expect it to take before we bounced back and also, what can we do in the meantime to improve?
Web Design | | ScottImageWorks0 -
Does Google penalize duplicate website design?
Hello, We are very close to launching five new websites, all in the same business sector. Because we would like to keep our brand intact, we are looking to use the same design on all five websites. My question is, will Google penalize the sites if they have the same design? Thank you! Best regards,
Web Design | | Tiberiu
Tiberiu0 -
Yes or No for Ampersand "&" in SEO URLs
Hi Mozzers I would like to know how crawlers see the ampersand (& or &) in your URLs and if Google frown upon this or not? As far as I know they purely recognise this as "and" is this correct and is there any best practice for implementing this, as I know a lot of people complained before about & in links and that it is better to use it as &, but this is not on links, this is on URLs. Reason for this is that we looking to move onto an ASP.Net MVC framework (any suggestions for a different framework are welcome, we still just planning out future development) and in order to make use of the filter options we have on our site we need a parameter to indicate the difference on a routing level (routing sends to controller, controller sends to model, model sends to controller and controller sends to view < this is pattern of a request that comes in on the framework we will be using). I already have -'s and /'s in the URLs (which is for my SEO structuring) so these syntax can't be used for identifying filters the user clicks or uses to define their search as it will create a complete mess in the system. Now we looking at & to say; OK, when a user lands on /accommodation and they selects De Kelders (which is a destination in our area) the page will be /accommodation/de-kelders on this page they can define their search further to say they are looking for 5 star accommodation and it should be close to the beach, this is where the routing needs some guidance and we looking to have it as follow: /accommodation/de-kelders/5-star&close-to-the-beach. Now, does the "&" get identified by search engines on a URL level as "and" and does this cause any issues with crawling or indexation or would it be best to look at another solution? Thanks, Chris Captivate
Web Design | | DROIDSTERS0 -
Google also indexed trailing slash version - PLEASE HELP
Hi Guys, We redesigned the website and somehow our canonical extension decided to add a trailing slash to all URLs. Previously our canonical URLs didn't have a trailing slash. During the redesign we haven't changed the URLs. They remained same but we have now two versions indexed. One with trailing slash one without. I've now fixed the issue and removed the the trailing slash from canonical URLs. Is this the correct way of fixing it? Will our rankings be effected in a negative way? Is there anything else I need to do. The website went live last Tuesday. Thanks
Web Design | | Jvalops0 -
WordPress blog hosted on GoDaddy domain mapping help
We set up a WP blog that's hosted through GoDaddy. For various reasons, we purchased a URL to use to get through the technical build and set up and are trying to map that to a subdomain of our company website. (We can't host it on our own server, unfortunately). My question is: for WP blogs hosted via WP you can buy a domain mapping upgrade and I'm trying to find a similar plugin that could offer the same thing that would apply to our GoDaddy hosting and point to our subdomain (GD apparently doesn't offer the domain mapping). Anyone have any thoughts, please?
Web Design | | josh-riley0