Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Changing title tags, do we need 301 redirects
-
I found many duplicate title tags and I'm in the process of changing it Do I need 301 redirects in place when I switch it? I am only changing the title tag.
Also, we are switching over to a new site very soon, I am worried that we might be using too many 301 redirect "hops" because we are doing a lot of optimization as well. (video from matt cutts describing 301 redirects and hops: http://www.youtube.com/watch?v=r1lVPrYoBkA.
Does anyone have any experience in doing too many redirect hops that it affected your rankings? Any good ideas to avoid this?
-
The 301 redirects are NOT needed. Just make sure that your title tags target your keywords and that they are at the front of your title.
-
No redirect needed when changing title tags, only knowledge to optimize them well.
Regarding your 301's, I would look at what redirects the site is currently doing and see if it can be cleaned up if you think you are daisy chaining 301 redirects due to multiple site overhauls.
-
I agree with both responses, there is no reason to 301 redirect just because of new title tags. I think 3 redirects is really pushing it in terms of retaining your link value but 2 I have done several times with no effects on rankings.
Hope this helps!
-
Re changing the title tags, no you don't need to add any redirection. Yo only need to do this if you also change the url and the existing url has already been indexed.
I've done quite a bit of redirection on some sites when optimising and so far suffered no issues, but I'm going to go away and view that video!
-
If you're just changing the title tags, then no, you do not need to setup a 301 redirect. You can leave that URL as it is.
As for hops, I would say that anything more than 3 hops and the search engine is not likely to follow it any further. Here's an article on the topic, complete with a Matt Cutts video on redirects, as well as specifically addressing the hop issue (it's at the bottom of the article).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Proper 301 redirect code for http to https
I see lots of suggestions on the web for forwarding http to https. I've got several existing sites that want to take advantage of the SSL boost for SEO (however slight) and I don't want to lose SEO placements in the process. I can force all pages to be viewed through the SSL - that's no problem. But for SEO reasons, do I need to do a 301 redirect line of code for every page in the site to the new "https" version? Or is there a way to catch all with one line of code that Google, etc. will recognize & honor?
Technical SEO | | wcksmith10 -
301 Redirects Relating to Your XML Sitemap
Lets say you've got a website and it had quite a few pages that for lack of a better term were like an infomercial, 6-8 pages of slightly different topics all essentially saying the same thing. You could all but call it spam. www.site.com/page-1 www.site.com/page-2 www.site.com/page-3 www.site.com/page-4 www.site.com/page-5 www.site.com/page-6 Now you decided to consolidate all of that information into one well written page, and while the previous pages may have been a bit spammy they did indeed have SOME juice to pass through. Your new page is: www.site.com/not-spammy-page You then 301 redirect the previous 'spammy' pages to the new page. Now the question, do I immediately re-submit an updated xml sitemap to Google, which would NOT contain all of the old URL's, thus making me assume Google would miss the 301 redirect/seo juice. Or do I wait a week or two, allow Google to re-crawl the site and see the existing 301's and once they've taken notice of the changes submit an updated sitemap? Probably a stupid question I understand, but I want to ensure I'm following the best practices given the situation, thanks guys and girls!
Technical SEO | | Emory_Peterson0 -
Redirect URLS with 301 twice
Hello, I had asked my client to ask her web developer to move to a more simplified URL structure. There was a folder called "home" after the root which served no purpose. I asked for the URLs to be redirected using 301 to the new URLs which did not have this structure. However, the web developer didn't agree and decided to just rename the "home" folder "p". I don't know why he did this. We argued the case and he then created the URL structure we wanted. Initially he had 301 redirected the old URLS (the one with "Home") to his new version (the one with the "p"). When we asked for the more simplified URL after arguing, he just redirected all the "p" URLS to the PAGE NOT FOUND. However, remember, all the original URLs are now being redirected to the PAGE NOT FOUND as a result. The problems I see are these unless he redirects again: The new simplified URLS have to start from scratch to rank 2)We have duplicated content - two URLs with the same content Customers clicking products in the SERPs will currently find that they are being redirect to the 404 page. I understand that redirection has to occur but my questions are these: Is it ok to redirect twice with 301 - so old URL to the "p" version then to final simplified version. Will link juice be lost doing this twice? If he redirects from the original URLS to the final version missing out the "p" version, what should happen to the "p" version - they are currently indexed. Any help would be appreciated. Thanks
Technical SEO | | AL123al0 -
How do I fix a 301 Redirect Loop?
Saturday I waas doing some correcting of some duplicate titles, including nofollowing tags, etc. (my main problem was duplicate titles due to tags and categories being indexed). Now this morning I see that one of my pages refuses to load, citing a 301 redirect loop. http://www.incredibleinfant.com/feeding/switching-baby-formula/ Originally, the page was posted under the wrong category. http://www.incredibleinfant.com/uncategorized/switching-baby-formula I resaved it under the correct category (feeding) and now it won't load. Can someone help me figure out how to correct this mess? Thanks so much Heather
Technical SEO | | Gotmoxie0 -
301 redirects & merging two sites into one
We have a client that has two sites that rank well for different searches in their market. The main pages ranking are things like advice articles and news pieces. For various reasons, they just want one site. I believe they need to duplicate the content from the outgoing site and place it on the main site, with a 301 redirect from each old page to each new one. What happens when they eventually want to redirect the entire domain? Would these smaller, internal redirects become obsolete, therefore removing any link value they once had? I am not sure how this works or if there is a best practice way to do this. Thanks Gareth
Technical SEO | | Gmorgan0 -
Loss of search engine positions after 301 redirect - what went wrong?!?
Hi Guys After adhering to the On Page optimisation suggestions given by SEOmoz, we redirected some of old urls to new ones. We set 301 redirects from the old pages to new on a page by page basis but our search engine ranking subsequently fell off the radar and lost PR. We confirmed redirection with fiddler and it shows 301 permanent redirect on every page as expected. To manage redirection using a common code logic we executed following: In Http module, using “rewrite path” we route “all old page requests” to a page called “redirect.aspx? oldpagename =[oldpagename]”. This happens at server side. In redirect.aspx we are redirecting from old page to new page using 301 permanent redirect. In the browser, when old page is requested, it will 301 redirect to new page. In hope we and others can learn from our mistakes - what did we do wrong ?!? Thanks in advance. Dave - www.paysubsonline.com
Technical SEO | | Evo0 -
200 Redirects for SEO instead of 301
We are working with a company on re-platforming our website. On a call yesterday they outlined a strategy to use 200 redirects for our top keywords instead of 301s. I am not familiar with this type of redirect and was wondering if anyone could provide some more insight.
Technical SEO | | EvergladesDirect0 -
Multiple title and description change is considered spam?
I'm changing title and description several times throught 1-2 months... will Google penalize me? I'm worried that testing several title and description ideas would affect the site rankings on google. Anyone had a problem with that... or can i continue testing as many titles and descriptions as i want?
Technical SEO | | mosaicpro0