Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Footer link to home page?
-
Quick question - is it a best practice to add a footer link on each page of a website that points back to your home page, with the anchor text being your official brand name?
-
There is of course a difference between hiding text and being user friendly.
If you read Google's policy on hidden text, you'll see there is no mention of this method. The link isn't downsized to 1px, nor is it impossible to see for humans. So I don't agree Erica, on this instance
That would be totally different if we'd do this with more text than just one (brand name) word, reducing visibility, placing [Viagra-text] behind the logo/image that has nothing to do with viagra, etc
-
agreed Erica
-
not sure that's its a problem to do it - there are thousands of respectable sites out there with footer navigation that includes a link to the home page - this is no different than one link with the brand name in it.
-
I'd be careful about hiding text. Google doesn't like that.
-
I wouldn't put links to your own brand name in the footer.... more like in the header or horizontal navigation.
-
yeah I think there is debate as to whether the actual text link (hidden with CSS) is more powerful than the img alt text (which has the brand name in it now). Maybe I'll test with both and see what works best.
-
I understand, no problem
In this scenario I would actually link to the page with the brand name as anchor. But I wouldn't put it in the footer. With a simple tweak in your css file, you can make a text link and still get the logo up in the top left.Can't reproduce it right now (not a css expert) but I know it works because I've used it before.
-
Hey man - yeah, logo links back. Main purpose of footer link would be to sure up the internal linking that signals the engines that the home page should rank for the brand name. Background here is that I am actually dealing with a site that I took over from another SEO. He had a footer link on each page linking back to the home page with just the brand name as the anchor text. My client recently went through a name change which included a domain change as well. The other "wrench" in this one is that the new name is not extremely unique, and is basically the product name of another huge corporations flagship product. Sorry I can't provide specifics on the actual names. I only give that background to explain why I won't "easily rank for my brand name" in this specific situation.
-
No.
You'll easily rank for your brand name, so there's no need to do that.Footer links are an old practice. They aren't used a lot for navigation and thus search engines will not value those kinds of links a lot. (Read: almost none)
There's also a lot of writing about the fact that only the first link to certain link gets "counted". You probably have the logo in the top left directing to the home page? So that will cancel out the footer links' use.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best meta description for Category Pages, Tag Pages and Main Article?
Hi, I want to index all my categories and tags. But I fear about duplicating the meta description. for example: I have a tag name "Learn Stock Market", a category name "Learning", and a main article "What is Stock Market". What is your suggestion for meta description of these three pages that looks great for seo google?
On-Page Optimization | | mbmozmb0 -
Targeting Home page is better for local seo
Hey guys i need know whether targeting homepage for local SEO is good or creating separate page for locatin
On-Page Optimization | | moz12pro0 -
Should we rename and update a page or create a new page entirely?
Hi Moz Peoples! We have a small site with a simple site navigation, with only a few links on the nav bar. We have been doing some work to create a new page, which will eventually replace one of the links on the nav bar. The question we are having is, is it better to rename the existing page and replace its content and then wait for the great indexer to do its thing, or perm delete the page and replace it with the new page and content? Or is this a case where it really makes no difference as long as the redirects are set up correctly?
On-Page Optimization | | Parker8180 -
Link flow for multiple links to same URL
Hi there,
On-Page Optimization | | doctecs
my question is as follows: How does Google handle link flow if two links in a given page point to the same URL? (do they flow link individually or not?) This seems to be a newbie question, but actually it seems that there is little evidence and even also little consensus in the SEO community about this detail. Answers should include source Information about the current state of art at Google is preferable The question is not about anchor text, general best practises for linking, "PageRank is dead" etc. We do know that the "historical" PageRank was implemented (a long time ago) without special handling for multiple links, as e.g. last stated by Matt Cutts in this video: http://searchengineland.com/googles-matt-cutts-one-page-two-links-page-counted-first-link-192718 On the other hand, many people from the SEO community say that only the first link counts. But so far I could not find any data to back this up, which is quite surprising.0 -
Why is my contact us page ranking higher than my home page?
Hello, It doesn't matter what keyword I put into Google (when I'm not signed in and have cleaned down my browsing history) the contact us page ranks higher than the home page. I'm not sure why this is, the home page has a higher page authority, more links and more social media shares, the website is an established one. When I have checked Google Analytics my home page gets more people landing on it than the contact us page. It looks like people are ignoring the contact us page and scrolling down until they find the home page. I'd appreciate any help or advice you might have. Thank you.
On-Page Optimization | | mblsolutions2 -
How many outbound links is too many outbound links?
As a part of our SEO strategy, we have been focusing on writing several high quality articles with unique content. In these articles we regularly link to other websites when they are high quality, authoritative sites. Typically, the articles are 500 words or more and have 3-5 outbound links, but in some cases there are as many as 7 or 8 outbound links. Before we get too carried away with outbound links, I wanted to get some opinions on how many outbound links we should be trying to include and more information on how the outbound links work. Do they pass our website's authority on to the other website? Could our current linking strategy cause future SEO problems? Finally, do you have any suggestions for guidelines we should be using? Thank you for your help!
On-Page Optimization | | airnwater0 -
301 redirects from several sub-pages to one sub-page
Hi! I have 14 sub-pages i deleted earlier today. But ofcourse Google can still find them, and gives everyone that gives them a go a 404 error. I have come to the understading that this wil hurt the rest of my site, at least as long as Google have them indexed. These sub-pages lies in 3 different folders, and i want to redirect them to a sub-page in a folder number 4. I have already an htaccess file, but i just simply cant get it to work! It is the same file as i use for redirecting trafic from mydomain.no to www.mydomain.no, and i have tried every kind of variation i can think of with the sub-pages. Has anyone perhaps had the same problem before, or for any other reason has the solution, and can help me with how to compose the htaccess file? 🙂 You have to excuse me if i'm using the wrong terms, missing something i should have seen under water while wearing a blindfold, or i am misspelling anything. I am neither very experienced with anything surrounding seo or anything else that has with internet to do, nor am i from an englishspeaking country. Hope someone here can light up my path 🙂 Thats at least something you can say in norwegian...
On-Page Optimization | | MarieA1 -
Avoiding "Duplicate Page Title" and "Duplicate Page Content" - Best Practices?
We have a website with a searchable database of recipes. You can search the database using an online form with dropdown options for: Course (starter, main, salad, etc)
On-Page Optimization | | smaavie
Cooking Method (fry, bake, boil, steam, etc)
Preparation Time (Under 30 min, 30min to 1 hour, Over 1 hour) Here are some examples of how URLs may look when searching for a recipe: find-a-recipe.php?course=starter
find-a-recipe.php?course=main&preperation-time=30min+to+1+hour
find-a-recipe.php?cooking-method=fry&preperation-time=over+1+hour There is also pagination of search results, so the URL could also have the variable "start", e.g. find-a-recipe.php?course=salad&start=30 There can be any combination of these variables, meaning there are hundreds of possible search results URL variations. This all works well on the site, however it gives multiple "Duplicate Page Title" and "Duplicate Page Content" errors when crawled by SEOmoz. I've seached online and found several possible solutions for this, such as: Setting canonical tag Adding these URL variables to Google Webmasters to tell Google to ignore them Change the Title tag in the head dynamically based on what URL variables are present However I am not sure which of these would be best. As far as I can tell the canonical tag should be used when you have the same page available at two seperate URLs, but this isn't the case here as the search results are always different. Adding these URL variables to Google webmasters won't fix the problem in other search engines, and will presumably continue to get these errors in our SEOmoz crawl reports. Changing the title tag each time can lead to very long title tags, and it doesn't address the problem of duplicate page content. I had hoped there would be a standard solution for problems like this, as I imagine others will have come across this before, but I cannot find the ideal solution. Any help would be much appreciated. Kind Regards5