Staying on top of Google’s algorithm updates is essential for any SEO professional. Each update can bring changes that impact how websites are ranked, making it crucial to understand what’s new and how it affects your SEO strategies. From core updates to smaller, more frequent adjustments, we’ve got you covered. How do the updates impact your rankings? What steps should you take to stay ahead of the curve? Explore our top resources below, along with the most recent posts on Google Algorithm updates.
Algorithm Update History
: Explore the timeline of Google’s major algorithm updates and understand the long-term evolution of ranking factors, gaining insight into how these updates have shaped modern SEO.
Is Google Web Guide the future of search? Dr. Pete analyzes Google's new hybrid search interface, breaking down the 10 types of "query fan-out" that drive results and explains why search marketers need to prepare for a more conversational search style.
Is AI killing your organic traffic and flipping SEO rules on their head? Learn how 20 experts are adapting for 2026 and shaping strategies AI platforms can't ignore.
Struggling to recover from Google's HCU updates? Learn data-backed strategies to protect your site by understanding topical radius and helpful content signals.
Struggling to stay visible in Google’s AI-driven search? Learn how to pivot your content strategy for AI Mode and future-proof your brand’s discoverability.
Google's stateful chat patent reveals how AI Mode is disrupting traditional SEO. Explore key takeaways and practical strategies to adjust your content strategy.
Struggling to keep up with SEO in 2025? AI, UGC, and Google updates are shaking things up. Get expert insights from top SEOs to stay ahead of the curve!
We know that Google changes constantly, but what about the internet itself? Dr. Pete's analysis shows that from the end of 2019 to the end of 2024, content churn has more than doubled. What does this mean in the context of content marketing?
If your job has anything to do with search, you might feel like Google changes every day. Don’t worry, it’s just your imagination — in reality, it’s more like 13 changes every day. We can’t chase every change, but the past 11 years can tell us a lot about where Google is headed.
Google has launched a surgical strike on Site Reputation Abuse, AKA "Parasite SEO," hitting big brands and major revenue streams. Should you be worried? We've got you. Dr Pete's level chart to help you understand the types of actions that are being penalized.
In this week’s episode of Whiteboard Friday, Tom follows up on his previous blog post about the Helpful Content Update and provides actionable insights into what you can do if you’ve been impacted by this rollout.